The Conference Board Help-Wanted Advertising Index, a measure of job offerings in major newspapers across America, declined two points in August and now stands at 23, down from 29 one year ago, according to the Conference Board, which also... continue reading »
Monster has consolidated its media chores to Mediaedge:cia.
The online job poster spends US$ 155 million on domestic measured media in each of the past two years, but overseas expansion may push that number past the US$ 200 million mark, according... continue reading »
A new ad-supported cell phone chess game from Cellufun lets aspiring grandmasters work on their ratings while waiting for the bus.
But this is no game; this is a sport - that is, it allows users to play in real-time.
The WAP-based... continue reading »
Both Adobe and Microsoft have made announcements regarding initiatives that enable people to "do more" online.
Adobe has said it will acquire Virtual Ubiquity, which vends Buzzword, a suite of online productivity tools similar to Google Apps, Zoho and others.
The company... continue reading »
Nearly 120 million mobile users in over 40 countries are may have broadcast TV services by 2012, compared with less than 12 million in 2007.
And DVB-H will serve as the dominant transmission standard, according to a new report from Juniper... continue reading »
Google is making plans to release a new AdSense unit for YouTube that allows publishers to make money on videos placed on their sites, reports TechCrunch.
The nouveau format allows publishers to choose categories of the types of ads that will... continue reading »
CBS is erecting a site dedicated to short-form video "mash-ups" in hopes of garnering the million views enjoyed by the Endless Caruso One-Liner clip, which revealed the intro formula to CSI:Miami.
Dubbed the CBS Eyelab, a half-dozen "twenty-something digital video editors"... continue reading »
Nokia has announced how the advertising on its content-sharing Mosh network will work, reports ClickZ.
Mosh will allow people to upload content to profiles that can be shared with friends via mobile devices. Content can be uploaded either directly from a... continue reading »
With 53 percent of online shoppers early technology adopters, despite constituting just 36 percent of the North American population, retailers feel compelled to provide a consistently positive, sophisticated shopping experience, according to the 10th annual Shop.org study conducted by Forrester... continue reading »
Here's a common question on every online publisher's mind: What are users most likely to click on when visiting a page? Is it an image? a headline? an ad?
Poynter's latest Eyetrack study suggests users typically click on headlines while ignoring... continue reading »
Radio broadcasters at the National Association of Broadcasters convention have given a cold, cold reception to the idea of Google selling radio ads, reports Brandweek.
NAB members labeled the idea "DOA," dismissing the search/advertising giant's potential entry into their market. They... continue reading »
Consumers passionate about certain issues - dubbed "Passionistas" - are more likely than average consumers to create and share content about their passions - including the brands associated with them, according to new research from Yahoo and MediaVest, MarketingCharts reports.
"Passionistas:... continue reading »
In the last 60 days, no fewer than 94 online properties have signed up to join the ADSDAQ, a Wall Street-style ad exchange.
New members include Raging Bull, A&E, Citadel Broadcasting, Nielsen Digital and Sports Illustrated.
The ADSDAQ has leaped 83 percent... continue reading »
Since landing in Philadelphia and Houston, Arbitron's new electronic ratings are already altering broadcasters' perceptions of radio listening habits.
This may not be as surprising as the pitch suggests, considering most assumptions about radio use are based on those determined by... continue reading »
The New York Times is launching a new branding campaign that will appear on 30 different websites.
There will also be supporting spots on TV and radio, along with taxi-top ads, MediaBuyerPlanner reports.
The campaign slogan, "All the news that's fit to... continue reading »
Disney is calling it quits on its MVNO service Disney Mobile. In less than a year, this marks the second MVNO to shutter since ESPN Mobile.
But the service isn't vanishing for good. Disney plans on utilizing its mobile content by... continue reading »
Though all applauded when Facebook for opened its back-end for developers to embed countless apps onto their profiles (and consequently hock them at friends), a Facebook parody site has finally thrust a joke at the phenomenon.
Created by London writer David... continue reading »
The National Football League is considering creating an ad network that spans all 32 team websites, reports Sports Business Journal.
The new ad network is a move in the league's plans to exert more control of the collection of sites than... continue reading »
Consumer concern over pet food safety, stemming from the spring 2007 pet food recalls, combined with an already-high consumer interest in natural and organic products, will propel the market for natural pet products from US$ 1.3 billion in 2007 to... continue reading »
Two smaller ad exchanges have announced signing some big name publishers to take part in their programs, providing them with momentum for the long road to success, reports Adweek.
Both ContextWeb - which offers the ADSDAQ exchange - and TRAFFIQ have... continue reading »
Yahoo has revamped its core search engine to return multimedia results from across the web and within its network of sites, reports The Associated Press.
The new search functionality suggests search syntax to users as they type. Results will also feature... continue reading »
Google was the most visited property in August in the UK, with 28.3 million unique visitors aged 15 or older, reaching 89 percent of the total UK Internet audience, according to comScore's World Metrix service, which also found that Facebook.com... continue reading »
On Monday Ebay admitted defeat with regard to its Skype investment, writing down the value of its investment by US$ 1.43 billion - nearly 50 percent.
According to the Financial Times, co-founder Niklas Zennstrom of Skype also left his position as... continue reading »
Hoping to pose as a contender to iTunes and Windows Media Player, Adobe has launched a new desktop media player in beta.
The company has already made deals with major content publishers from the web and TV, including CBS, PBS, Yahoo!... continue reading »
While some media companies are joining carriers, others are bypassing them altogether, in favor of beaming directly onto the handset.
Sony Pictures, News Corp., and CNN have closed deals to distribute directly to the N95, an iPhone competitor created by Nokia,... continue reading »
Joost is opening its membership to the public with the release of version 1.0, after working on an invite-only basis since its launch.
The "much-hyped" internet TV service, developed by the creators of Skype, isn't planning a promotional ad campaign any... continue reading »
There were 4,270,000 online advertised vacancies in Sept., an increase of 165,200 - or 4 percent - from August, according to The Conference Board (via MarketingCharts).
Meanwhilst, online advertised vacancies leapt 17.5 percent from Sept. '06 to Sept. '07, with 2.78... continue reading »
The Financial Times has made the first move to drop paid access to its online stories, reports the New York Times.
"Casual readers," loosely defined as sporadic site visitors without paid subscriptions, will be able to view up to 30 articles... continue reading »
America's business elite - high-powered, influential senior execs, CEOs and other C-suite officers from mid-sized and large companies - have a ferocious appetite for quality business information, according to a new survey carried out by Ipsos Media, writes MarketingCharts.
Top business... continue reading »
AT&T has expressed its intention to acquire Interwise, a web conferencing provider, for US$ 121 million in cash, according to Reuters.
The move is a way to bolster the telecom's global customer services. It also nods to the growing popularity of... continue reading »
Citizen Image, a user-generated “photojournalist” firm, has joined Mochila as yet another premier content provider.
The partnership builds upon recent liaisons with Reuters and Belo, also premier content providers.
Like preceding partners, Citizen Image will participate in AdMatch, which enables online publishers... continue reading »
CPA-based affiliate-based advertiser AzoogleAds has acquired Bazaar, a search engine marketing firm, in an effort to boost its suite of services to advertisers.
AzoogleAds grew interested in SEM after handling a search campaign for one of its clients, Blockbuster Video, according... continue reading »
The RIAA began its first copyright infringement trial against U.S. resident Jammie Thomas, bright and early yesterday.
While the RIAA has charged about 20,000 US residents for acts of online piracy, this is the first one that's made it to the... continue reading »
comScore has released a new product to help search marketers optimize the keyword purchasing process, reports Mediaweek.
comScore Marketer provides data on what existing search terms generate the most traffic to a Web site. That information can then be used to... continue reading »
Exercising an abundance of caution, financial services provider Citi says it has no interest in marketing involving social networks or consumer-generated content, reports MediaPost.
The company is reportedly shying away from allowing people to play with its logo or other materials,... continue reading »
The top 100 US media companies (the "Media 100") in 2006 increased revenues 8.1 percent, bringing in US$ 287 billion - a record - according to the Ad Age DataCenter, which reported that the 10 largest companies accounted for 55.6... continue reading »
Those seeking to add panache to an ad campaign can now purchase music tracks on Getty Images, thanks to Getty's US$ 42 million purchase of Pump Audio last June.
Dubbed Soundtrack, the service eliminates the time and effort involved in searching... continue reading »
A new study from Nielsen of consumer perceptions of advertising shows older media are considered more credible than newer ones, reports Brandweek.
The consumer survey pegged newspaper ads as the most trustworthy, with 63 percent of media consumers saying they put... continue reading »
A new ad technology for video games offers an alternative to ad interruptions endured by online video viewers and gamers.
GET Interactive is launching a new opt-in platform called Ad Venture 1.0, which links users with brands and products featured inside... continue reading »
Citing, in part, the slump in the US housing market, ZenithOptimedia has downgraded its 2007 forecast for US advertising expenditures, but it projects a banner year for internet ad spend - and a record year in 2008 for global TV... continue reading »
This month, Chitika is giving participating brands 500 free clicks for a promotion called the Blogtober Challenge, an attempt to encourage advertisers to test out a new service.
The company is promoting an ad product called the eMiniMall, which allows users... continue reading »
The HD-DVD release of Evan Almighty, starring Steve Carell, will allow people to shop online directly from their TV sets, reports The Associated Press.
Universal has built a basic web browser into the HD-DVD that viewers can use to connect to... continue reading »
Email is at once a ubiquitous and embattled medium because its dependability and trustworthiness are under attack by spam, viruses, phishing, and often inexact ISP filtering; yet it could get worse if email marketing is not centralized within the enterprise,... continue reading »
Microsoft's potential equity buy-in of Facebook might value the company at over US$ 10 billion, a figure that sparks heated discourse about the true long-term value of a social networking site that Steve Ballmer dismisses as merely "faddish."
In a report... continue reading »
The average UK Internet user spent 36.2 hours online and made 73.2 visits in July, but heavy internet users spent almost three times more time online in July - 99.4 hours - and made more than twice as many visits... continue reading »
UC Berkeley has launched a channel on YouTube, where professors can post lectures on chemistry, physics, biology, and a talk on search engine marketing, given in 2005 by Google co-founder Sergey Brin.
The venue models that of its existing Google Video... continue reading »
Microsoft is out for iPod marketshare with the release of a new Zune player, while Verizon gives the iPhone a run for its money with a new touchscreen phone that looks oddly similar to the mobile handset proffered by Apple.... continue reading »
Microsoft Chief Executive Steve Ballmer has signaled his company's current and future plans to derive significant revenue from advertising, reports The Associated Press.
Ballmer said that within a couple of years, advertising will account for 25 percent of Microsoft's business. Within... continue reading »
The media hype surrounding Second Life doesn't match reality, and metaverses such as Second Life are experiencing slowing growth and limited impact because of the "tethered" nature of the virtual-world experience, according to the Yankee Group, writes MarketingCharts (via Boston... continue reading »
Ooyala, a video startup launched by former Google employees, possesses the lofty - but ultimately unoriginal - goal of maximizing ad opportunities in video.
The firm it hopes to make objects in video clickable, connecting users with info that can be... continue reading »