Former Apple Marketing Executive Steve Chazin has released an ebook called Marketing Apple, which concisely describes how companies can market the way Apple does.
The ebook covers five secrets to Apple's success, spanning the company's ability to harvest an in-crowd ("the...
continue reading »
Despite competitive pressures from telcos and direct broadcast satellite providers, cable's triple-play (video, data and voice) revenue streams are still expanding due to growing penetration of their subscriber bases, according to SNL Kagan's "Broadband Cable Financial Databook" study, reports MarketingCharts.
Other...
continue reading »
Multiply, another social network that bluntly encourages users to "Share your life with your friends," has just acquired US$ 16.6 million in Series B funding.
VantagePoint Venture Partners, followed by Point Judith Capital and Transcosmos Investments, led the round. VantagePoint invested...
continue reading »
Comcast has disconnected a handful of customers that it says are using broadband connections excessively, reports the San Mateo County Times.
Comcast says the move to cut the service of bandwidth hogs was made to ensure quality service to the 99.9...
continue reading »
ABC is looking beyond its own website as it starts to assemble a series of destinations to act as distribution platforms for TV programming, reports Mediaweek.
The network is reportedly in talks with AOL, MSN, Comcast, MySpace and others to...
continue reading »
A new social network for the fashion industry is drawing both industry professionals and advertisers seeking to reach the few able to gain access, reports The Wall Street Journal.
ModelsHotel.com is the work of Jesper Lannung, a former banker.
The destination was...
continue reading »
DivX has filed a preemptive federal lawsuit asking that a judge "exorcise" the "specter of litigation" surrounding its services.
Universal has told DivX that its site, which utilizes Stage6 video hosting, is "knowingly involved in the infringement of UMG's copyrighted materials,...
continue reading »
After a year of experimentation in earnest, AOL is dropping its social news functionality from Netscape, reports the Associated Press.
For a wrinkle in time, Netscape functioned as a digg-like social news site, with visitors submitting story links and voting on...
continue reading »
Formal marketing accountability programs are becoming an accepted business practice among marketers.
However, dissatisfaction about marketing measurement and internal marketing accountability processes is rampant, according to a new study from the Association of National Advertisers (ANA), reports MarketingCharts.
Though almost all surveyed...
continue reading »
Video ad site ScanScout announced today that Time Warner has made a large strategic investment in the company.
Senior VP Rachel Lam of Time Warner referred to ScanScout's Brand Protector technology and contextual ad model when asked why it was selected...
continue reading »
DNAStream, a neo-TV contender that is similar to Joost in style, boasts with two major differences: no downloads, and little apparent advertising.
DNA Stream's "mutant television" model explains itself as "video that corresponds to your DNA." In less elaborate terms, it...
continue reading »
As they returned to classes, college students reacted positively to Apple's announced iPhoneprice reduction, according to (pdf) a study by SurveyU, which has been tracking students' feelings about the iPhone since May, prior to Apple's ad campaigns, writes MarketingCharts.
In a...
continue reading »
