The Time is Now for Mobile Technology

Mobile marketing is building momentum because the early adopters are increasingly working out what does and doesn't work in this sector, reports MediaWeek. The functionality and scale of mobile marketing is coming in line with marketer expectations, resulting in a... continue reading »

Two Companies Patent Ad Technology for Online Video

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Acuity and Acxiom Tag-Team to Target Mobile

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Study: Young People Watch Ads, Read Mags

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China Slackens Proposed Blog Restrictions

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Yahoo May Settle for Poor Man's MySpace

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Microsoft Loses Search Market Share

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Wallstrip Gets Snatched Up by CBS

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'Dangerous' Book Draws Fickle Male 'Tweens

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CAA Brings Fresh Gigs to Joost's Door

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CPM Evolves into Buddy Black Market

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Music Industry Offers Unappetizing Royalty to Webcasters

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Viacom Plans Hindi TV Channel

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EMI Likes Terra Firma Bid, for the Most Part

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Unilever Throws Weight Behind Hispanic Marketing

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CNN, Internet Broadcasting Get Communal with Content

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Pew: Muslim Americans Are Diverse, Share American Values

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Networks Seek to Keep Ad Antsiness at Bay

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Justin.TV Launches Equal-Opportunity Lifecasting

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Study: Alcohol & Tobacco Marketing Persuades Minors

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IAB/PwC: Record Internet Ad Revenues for Q4 and Full-Year 2006

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