The porn industry is known to have driven advances in technology - from the growth of broadband to online credit-card processing - and it's now taking part in the war against pirated video, according to CNET.
Like other media companies,... continue reading »
The organization that oversees internet domain names has rejected a proposal to create a .xxx domain for adult websites, reports CNET.
ICANN, the Internet Corporation for Assigned Names and Numbers, rejected the proposal from ICM Registry. That firm has sought... continue reading »
After failing with ad appeals, Microsoft is now counting on the persuasive powers of cold hard cash to help it gain search market share, writes The New York Times.
The software and search giant is hoping to jumpstart use of its... continue reading »
Technology company Cisco will begin sponsoring a user-driven redesign of Slate's "Fray" discussion forums, according to MediaPost.
The redesign is being driven by the site's users, who will offer their opinions on how to improve the forums, which debuted over... continue reading »
Goodby, Silverstein & Partners beat out Ogilvy & Mather to land creative duties estimated at $40 million on Sprint Nextel's account, according to AdWeek.
Sprint launched the review in January and on Tuesday cut the field down to two: Omnicom... continue reading »
Once upon a time, aspiring rock stars sent dozens of demo tapes to record label bosses. Now SonyBMG U.K. is scrapping that system, partnering instead with blog software firm Six Apart to offer artists sites for uploading their music.
That will... continue reading »
FuckedCompany, the documenter of the dot-com boom/bust and repository of leaked info from failed businesses, is up for sale, according to Wired.
The site started off chronicling the fallout from the demise of the dot-com startup bonanza. Lately, though, it... continue reading »
YuMe Networks, which specializes in broadband video advertising, has teamed with file-sharing pioneer BitTorrent to launch a campaign - for an upcoming Tomb Raider videogame - using customizable, targeted video ads inserted in downloaded movie files, writes ClickZ.
The month-old... continue reading »
Former R/GA executive creative director Mat Zucker has joined Agency.com to replace the recently departed Tom Ajello as New York ECD, reports ClickZ.
Agency.com CEO David Eastman characterized Ajello's resignation and other corporate-level moves as all part of a grand... continue reading »
Google has filed a patent for in-game ads that will allow it to track player activity and target players by interest and other criteria, reports WebProNews.
Tracking player activity would allow Google to deliver relevant ads. So someone who drives a... continue reading »
When NBCU and News Corp. finally take the wraps off their new online video platform, it will feature videa ads served up by Advertising.com, reports ClickZ.
Advertising.com is owned by AOL, which is a distribution partner in the still-unnamed "YouTube... continue reading »
Consumer goods giant Johnson & Johnson has put its estimated $3.3 billion media planning and buying account up for review, according to AdAge.
In what's believed to be an attempt to bring multiple responsibilities under one shingle, the company is... continue reading »
EMI Group plans to sell digital music with no digital rights management (DRM) restrictions via Apple's iTunes, reports CNET.
All of EMI's music catalog will be available in May without DRM, which means the tracks will play on any computer... continue reading »
Americans still love their TV, but online video has also found mainstream acceptance: At the end of 2006, nearly six of ten Americans (58 percent) age 12 or older with internet access had streamed some form of video content online,... continue reading »
Hearst-Argyle Television announced three additions to its digital media team Monday. Terry Casey, Chris Steib and Judy Stone will all named to as managers within the company's digital media department, reports MediaWeek.
Casey will act as manager of weather products... continue reading »
Aegis Group's Carat will retain the global media account of Philips Electronics, reports AdWeek.
Carat edged out Mediaedge:cia in the final round of the review process to continue work on the account, which it first won in 2001. The review... continue reading »
Airtran Airways is lanching an online game starring a virtual version of Indy racing star Danica Patrick. The game, AirTran Raceway, promotes the airline's frequent-flier program, A+ Rewards, writes MediaPost.
AirTran is supporting the campaign with a 30-second TV spot to air... continue reading »
Former erinMedia research chief Michael Vinson has joined GM Planworks to spearhead analytics initiatives, according to MediaPost.
Vinson comes to GM Planworks as part of the company's continued efforts to more deeply understand digital and other new media research. That... continue reading »
A new startup is hoping to link advertisers with those smart (and tech-savvy) consumers who like to create ads for fun or out of loyalty.
XLNTads is asking marketers to upload creative briefs and assets to the site, where consumers... continue reading »
Internet measurement firm comScore has announced plans to file an IPO, reports PaidContent. The income from the IPO would be used to fund future acquisition and expansion plans; the number of shares to be sold has yet to be determined.
comScore... continue reading »
The Newspaper Association of America is touting numbers that show young people's reading of online newspapers is up, reports Editor & Publisher.
The report comes about a year after the NAA launched an ad campaign playing up the advantages of... continue reading »
The Alpha Mom is the latest marketing buzzword, referring to the modern mom who is educated, tech-savvy - and a big influence on how other moms spend money, according to USA Today.
An Alpha Mom is online 87 minutes a... continue reading »
Far from letting Microsoft run off with DoubleClick, Google has now entered the bidding process, reports CNET.
Previous reports had Microsoft as the frontrunner for acquiring the ad server. While Microsoft is still in contention, the rising asking price -... continue reading »
To promote new album "Year Zero," Nine Inch Nails frontman Trent Reznor is using a multimedia scavenger hunt that leads fans to online destinations, reports CNN. The campaign will encompass everything from cryptic phrases on T-shirts to Orwellian Web sites... continue reading »
While everyone is looking in the other direction, Google has steadily built up networks around its online display and video advertising products, according to AdAge.
Google is primarily known for its contextual text and search ads. Efforts to enter the... continue reading »
Uncle Ben, the name behind food giant Mars's line of rice products and side dishes, has been promoted to chairman of the company, thanks to a redesigned unclebens.com, writes the New York Times.
The 60-year-old character is being reborn as Ben,... continue reading »
As anticipated, Lonely Planet has launched LonelyPlanet.tv, an online community featuring Lonely Planet TV programming, user-generated videos, blogs, forums, ratings, geo-location information and other applications, writes MediaPost.
The new site is designed to enable travelers to easily share their own... continue reading »
ZenithOptimedia has revised its global ad spending outlook and now predicts that the internet will overtake radio as the fourth-largest advertising medium a year earlier than it previously expected.
In a major revision, the media-buying agency now predicts that online... continue reading »
WPP Group chief Sir Martin Sorrell has advised ad buyers everywhere to begin experimenting with new media or risk falling behind the curve, writes ClickZ.
Sorrell said newspapers, followed by TV and radio, are most vulnerable to ad dollars' shifting... continue reading »
Google has announced the creation of an automated platform for ads running on EchoStar DISH Network's 125 networks. Google will gain access to DISH ad inventory from across all channels and dayparts; Google's platform will then allow it to sell... continue reading »
Computer hackers managed to steal information from at least 45.7 million credit and debit cards from TJX Cos. Inc., the company said.
According to a filing with the Securities and Exchange Commission by TJX Cos. - the parent company of... continue reading »
Cable network BET has added three executives to help it ramp up cross-platform ad sales, reports MediaPost.
Janet Roelle, Alvin Bowles and Jeanine Liburd have joined BET; Roelle and Bowles both left AOL to join the network. Liburd has been... continue reading »
Clear Channel Outdoor is continuing to expand its digital billboard network, and has announced the next four markets in its ongoing rollout.
Four cities (Akron and Columbus, Ohio; Memphis, Tennessee; and Wichita, Kansas) have joined Clear Channel's six other cities... continue reading »
Ads are changing the casual gaming world drastically, with in-game advertising for casual downloadable games producing a 200-500 percent revenue increase compared with ad-free "try and buy" games.
Research firm Yankee Group estimates in-game ad revenues will reach $732 million... continue reading »
With the rate of innovation increasingly sharply in recent years, agencies have had to adjust significantly just to keep up, reports AdAge.
While agencies organizationally are planning for what the media world might look like years from now, the creative... continue reading »
Game developer and producer 10tacle Studios and Viacom Germany, owner of MTV Germany, have announced that they will launch an ambitious multiuser 3D world in 2008, writes Next Generation.
10tacle will handle the implementation and operation of the 3D online... continue reading »
For the first time in its 11-year history, MSNBC.com has launched a branding campaign.
Print ads will appear in Newsweek, the New Yorker, Time and U.S. News & World Report, among others, writes BtoB Online (via MediaBuyerPlanner).
Banner ads will run on... continue reading »
Sports-equipment maker Spalding is giving out basketball answers with a new mobile campaign, reports PROMO Magazine.
Mobile users with basketball questions send a text message to Spalding and then receive a reply. Submitting the question enters that person in a... continue reading »
MySpace will hold its own presidential primary January 1 and 2, 2008, before any of the official state primaries, according to TechCrunch.
The move is a big marketing event for the social-networking site with more registered members - well over 100 million... continue reading »
Mobile users passing by one of two HSBC's London branches may receive an ad on their device from the bank, reports BusinessWeek.
The ads are delivered using boxes in the bank that recognize when a Bluetooth-enabled device is within range. The... continue reading »
Real estate site Zillow.com this week launched "EZ Ads," a do-it-yourself system that allows users to create an ad and purchase space locally, by geography or ZIP code, reports MediaPost.
Another new addition is a question-and-answer function similar to Yahoo Answers, along... continue reading »
Advertising revenue from MySpace could finally start to rise substantially - two years after the social-networking site was bought by News Corp., writes BusinessWeek.
In 2006 MySpace accounted for just $90 million in ad sales for Fox Interactive. This year, though,... continue reading »
Major League Baseball wants to wet its beak from both the subscription and advertising revenue troughs, reports Investor's Business Daily.
The MLB will not only charge a subscription fee for viewing live games online but also serve those viewers ads.... continue reading »
Microsoft is ready for the public to start using Office 2007 and is launching a huge interactive campaign to get the word out, reports AdWeek.
The online campaign includes rich banner ads that give viewers a mini-demo within the ad... continue reading »
The state of Utah has passed a bill that could impact the practice of buying competitive keywords, reports Search Engine Land.
Some search engine marketers buy up keywords associated with the copyrighted terms of their competitors. Utah's Trademark Protection Act... continue reading »
The media and information industry M&A market maintained a brisk pace in the first quarter of 2007 with 207 announced transactions valued at nearly $13 billion, reported the Jordan, Edmiston Group, Inc. (JEGI), which tracks 11 media and information sectors.... continue reading »
Google has launched, in open beta, its Google Website Optimizer, which helps websites test-drive various landing pages to determine which designs result in the most conversions, reports MedaPost.
Website Optimizer, released as a closed beta in fall 2006, is integrated... continue reading »
DoubleClick is setting up a Nasdaq-like exchange for buying and selling online banner ads, bringing together web publishers and ad buyers on a website where they can participate in ad auctions, reports the New York Times.
DoubleClick, which seeking to... continue reading »
A Seattle-based firm that manages online video players for companies is releasing software that will let others create their own customized player, reports The Seattle Times.
The company, thePlatform, is a subsidiary of Comcast and manages the online video players... continue reading »
Mobile Virtual Network Operators (MVNOs), such as Amp'd, Boost and Virgin Mobile, have been gaining steam, and now Sonopia, a two-year-old company allows anyone, including marketers, to create their own mobile company, reports VentureBeat (via Random Culture).
All the would-be carriers need... continue reading »