Napster says it may have found a significant advantage in its fight against Apple's iTunes: mobile phones.
Apple's iTunes music service sells digital music that's playable only on the iPod and comes with DRM, or digital rights management, whereas Napster's... continue reading »
Interpublic Group's Mullen has tapped Keith Johnston to become the agency's first VP/director of integrated production, tasked with enhancing the agency's creative capability across new and established platforms.
According to AdWeek, the new position is designed to help the agency... continue reading »
Online metrics firm Coremetrics has launched what it says is a one-stop product for managing search marketing campaigns across platforms.
The product is called Coremetrics Search 2007 and seeks to make online campaign management and analysis easier for marketers. Search 2007... continue reading »
Internet research firm Hitwise has dug a bit deeper into the top searches by online users in 2006 to provide a deeper understanding of web behavior.
In addition to the previously announced Top 10 searches, Hitwise has released two lists... continue reading »
The European Union's Office for Harmonisation in the Internal Market has rejected Google's attempt to register Gmail as a European trademark.
The entity ruled that the Gmail trademark will stay with its current owner, German-born venture capitalist Daniel Giersch, who... continue reading »
Despite - or because of - the widespread belief that audiences for all media are fragmenting, internet measurement firm comScore has re-organized its online advertising network data.
Audience data for ad networks can now be segmented into broad consumer-focused categories,... continue reading »
For its MSN service, Microsoft is setting up a research and development center in Shanghai - the software giant's first such international center.
Located in the Zizhu Science Park, the R&D center could cost as much as $20 million and... continue reading »
Despite Publicis Groupe's $1.3 billion purchase of Digitas recently, Havas-owned Euro RSCG said it was more focused on hiring people with specialist internet skills than carrying out internet acquisitions of a "major scale," according to the Financial Times.
Euro RSCG... continue reading »
Agency.com has opened an office in China - its first in Asia and eleventh worldwide - and has tapped Jason Kuperman to take over as its managing director, the company announced. Kuperman comes from sister company TEQUILA and will build... continue reading »
Multitasking while online is becoming the norm, though teens are more likely to do it than adults.
Some 25-30 percent of total media time is spent multitasking, which has a profound impact on the ability to absorb content, including advertising... continue reading »
Popular retail outlet Ikea is tapping into the consumer-generated content craze with a new promotion looking for people with innovative ways of making a bed.
The company is partnering with online video-hosting firm Shycast and asking people to submit videos... continue reading »
Yahoo will build individual websites around 100 entertainment brands this year, pulling together content scattered across various Yahoo properties in the process, according to the New York Times.
The "Brand Universe" concept is aimed at creating online destinations for fans... continue reading »
Viral marketing campaigns are designed to cause an uproar, to get people talking and interested about the marketing itself. Sometimes, they work too well.
Turner's Cartoon Network apparently took it too far when a series outdoor installations consisting of circuit boards... continue reading »
Penguin, the book publisher, is launching a web-based collaborative novel that can be written, edited or read by anyone, anywhere thanks to wiki software, the technology behind web encyclopedia Wikipedia, writes Reuters.
The novel, "A Million Penguins," went live Thursday,... continue reading »
In their first appearance before the recently elected Democratic Congress, the five FCC commissioners faced tough questions on net neutrality from a Senate panel, CNET reports.
The timing of the hearing, though, did not allow for the anticipated smackdown, because... continue reading »
NBC is finding that its hit TV shows, streamed online, are attracting not only viewers who missed broadcast episodes but also new viewers, MediaWeek reports.
NBC's Rewind video player allows viewers to watch the network's popular daytime and primetime shows... continue reading »
Online-payment security company CyberSource has named Nigeria the riskiest country and New York the riskiest U.S. city for e-commerce transactions reports Internet Retailer.
The two locales have the highest concentration of e-commerce transactions that turn out to be fraudulent -... continue reading »
Apple and Cisco have agreed to allow more time for Apple to respond to Cisco's claims in the legal dispute over the "iPhone" name, with the aim of reaching agreement on trademark rights and interoperability, reports E-Commerce News.
Cisco has... continue reading »
Disney's decision to break from the rest of the movie industry and offer its films for sale on iTunes continues to pay dividends, with over 1.3 million movies sold via the service since October.
Disney's exceptional sales may cause other... continue reading »
The Sports Illustrated Group has agreed to buy sports enthusiast site FanNation.com, and SI parent company Time Inc. plans to acquire a minority stake in FanNation's parent company, Sports Technologies Inc.
FanNation.com brings together sports fans, bloggers and fantasy sports... continue reading »
Equifax is now offering its 2007 version of MatchMaker, a proprietary research tool that arms publishers and agencies with automotive market data, writes DMNews.
With records on more than 12 million new car and truck purchases, the new tool provides... continue reading »
Recent data from Click Forensics found that an average of 14.2 percent of clicks were fraudulent in the last quarter of 2006.
Google maintains that fraudulent clicks are but a fraction of a percent, and that the click-fraud study was flawed.... continue reading »
With the Super Bowl the largest advertising event in the U.S., marketers are turning to the web to both supplement their advertising efforts and piggyback on the big game's massive influence.
Case in point: Six "Web 2.0" companies, including Technorati and... continue reading »
Google's revenue in the fourth quarter (ended Dec. 31) increased 67 percent and profit nearly tripled, easily beating analysts' estimates, writes CNET.
Net earnings for the quarter were $1.03 billion, or $3.29 a share, compared with $372 million, or $1.22... continue reading »
Toyota's Tundra pick-up truck will receive a $100 million-backed ad campaign as the company looks to become the world's top carmaker, writes Advertising Age.
Two ads that will debut during this weekend's Super Bowl are just a small part of... continue reading »
Signaling its intent to move beyond the search text ads that have made it so powerful, Google says branding ads are going to become more important to its business, writes AdWeek.
"We're talking to advertisers about using Google for all of... continue reading »
ViTrue, a user-generated advertising platform that considers itself "brand-safe," has partnered with Viacom's VH1 to create a user-generated music video site.
The new site, talentload.tv, will allow users to create and upload music videos using ViTrue's platform and tools, iMedia... continue reading »
To remain independent, AKQA has agreed to a recapitalization by private equity firm General Atlantic, reports AdWeek. Terms of the deal were not made public.
AKQA had reportedly placed itself on the block for $150-250 million, to allow previous majority-owner... continue reading »
Wal-Mart has evidence to prove its claim that ousted executives Julie Roehm and Sean Womack had an extramarital affair, the retail giant claims (via MediaBuyerPlanner).
The company has "irrefutable and admissible evidence of the relationship," Wal-Mart representative Mona Williams is... continue reading »
Online marketers rated what tactics worked best - and worst - in 2006 and those that they plan to focus on, and spend money on, this year, writes eMarketer, citing a yearend 2006 study by MarketingSherpa and ad:tech.
The ad:tech... continue reading »
Online DVD rental service Netflix is going all out to get its subscribers to watch this year's Oscar telecast, as part of a deal with the Academy of Motion Picture Arts and Sciences (AMPAS).
The Netflix homepage and a new... continue reading »
With gaming console Nintendo Wii's initial release came reports of people hurting muscles and experiencing soreness due to the physical exertion caused by playing virtual games such as bowling, tennis and baseball. Apparently, that was just one side of the... continue reading »
Dealer sales through referrals from FordDirect, a dealer-controlled joint venture with Ford Motor Co., has sold more than 1,070,000 vehicles since its inception in 2000.
FordDirect accounted for 15 percent of total retail sales for Ford and Lincoln Mercury divisions... continue reading »
Representative Anna G. Eshoo, a Democrat from California, has introduced the Permanent Internet Tax Freedom Act of 2007 in the House of Representatives, seeking to make permanent the moratorium on internet access taxes and duplicative taxes on e-commerce, DMNews reports.... continue reading »
Budweiser and Pizza Hut have expanded the effectiveness of their Super Bowl ads by developing a mobile aspect of the campaign, writes MediaBuyerPlanner.
Budweiser, working with mobile marketing firm ipsh, created a real-time voting promotion for fans who register at... continue reading »
For the fifth year in a row, DVR-subscription company TiVo will track how Super Bowl viewers interact with the broadcast, writes Broadcasting & Cable.
Based on a sample of 10,000 anonymous viewing homes, TiVo will measure how viewers pause, rewind... continue reading »
Seeking to expand beyond branding and the Internet, Equifax Consumer Services has tapped Bennett Kuhn Varner, Atlanta, to handle its $11 million account for direct response and search engine optimization and marketing services, writes DMNews.
"We needed a full-service direct... continue reading »
To attract more visitors to their websites, newspapers are still looking to master the art of search engine optimization, a quest that's changing how some papers write headlines, according to CNET.
Dispensing with the long-held tradition of trying to be... continue reading »
The renovation of some of its online properties will be a priority throughout 2007 for Time Warner's Time Inc. The sites for People and Real Simple will undergo makeovers following the publisher's redesign and re-launch of Time.com, AdWeek writes.
The... continue reading »
As newspapers scramble to find ways to increase online revenue, many are finding that integrating social networking elements makes the sites more attractive to visitors and expands online advertising inventory.
Publishers are finding that social tools make their newspapers' content... continue reading »
A company called Meraki Networks - which Google recently invested in - just might have a low-cost way to bring high-speed internet access to residential neighborhoods, the New York Times reports.
The "mesh network" developed by Meraki would use boxes... continue reading »
Ad industry veteran Kate Thorp has formally unveiled DivineCaroline.com, the first of three female-oriented sites to be launched by her Real Girls Media Network this year.
The site will feature familiar content categories and emphasize Web 2.0 features, allowing users... continue reading »
The future of consumer magazines is a topic of debate as some publishers - including men's mag FHM - have shut down print publications in favor of web versions, according to Folio Magazine.
Publishers see the web's potential for low... continue reading »
ComScore and John Battelle's Federated Media (FM) Publishing are partnering on an initiative that hopes to provide an accurate measurement of the traffic to popular blogs and other "conversational media" sites, such as Digg and BoingBoing.
The initiative will go... continue reading »
YouTube said it would comply with Viacom's request on Friday to pull more than 100,000 clips, which have accounted for 1.2 billion or so video streams.
Viacom said YouTube and parent company Google have not followed through on their promise... continue reading »
Google Earth now sports at least a few Google Local Business Ads, according to a post on Search Engine Land.
Brad Geddes, while poking around Google Earth, apparently spotted the ads, prompting Search Engine Land's Barry Schwartz to attempt to... continue reading »
Saatchi LA partnered with mobile services firm The Hyperfactory in a dynamic mobile campaign to push Toyota's new off-road FJ Cruiser.
The campaign blends text, banner, mobile TV and video advertising while making use of Hyperfactory's recently launched Mobile Media... continue reading »
McDonald's, having doubled profits in 2006 and seemingly safely entrenched in the fourth year of an impressive turnaround, is nevertheless conducting a $1-2 million global brand study to make sure it is on the right track, and it's shifting national creative... continue reading »
Superbowl XLI marked the first time that every spot featured during the advertising event of the year was immediately available online on a wide variety of sites for viewing and scrutiny by users.
YouTube's SuperVote page not only allows users... continue reading »
In an attempt to increase the relevance of search results as well as overall usage, Google has made features such as Personalized Search, Search History and Personalized Homepage automatically available for those who sign up for new Google accounts, according... continue reading »