Verizon Wireless is expected to announce that it will offer its mobile subscribers full-length programming from NBC, CBS,...
Designed to help media and entertainment industry professionals track buzz, usage and traffic trends on the internet, the...
Sab Kanaujia, a VP at NBC's Digital Media, recently outlined NBC Universal's social-networking plan on his blog, explaining...
Viacom's MTV Networks has formed a Global Digital Media executive team to provide strategic guidance to its digital...
NYTimes.com has re-launched its travel site, featuring over 1,000 worldwide destination guides, reviews, itineraries and suggestions from New...
Time Magazine named bloggers and other content-creators as the Person of the Year, and now the magazine's site...
Sears becomes the next big brand to go virtual thanks to Second Life, launching "Sears Virtual Home" -...
Kleenex launched a campaign on Jan. 1 that hopes to touch the hearts of its viewers. The campaign,...
From Sony's Nov. 17 U.S. launch of a paltry 150,000 units of its PS3, the company has bounced...
Despite an increasing number of Web 2.0 startups going under - just take a gander at an apparently...
Geared toward males 18-34, Heavy.com has plans to debut a sports site in early 2007 and a teen...
To extend its reach among young consumers, Hearst Magazines has acquired teen social-networking site eCrush.com for an undisclosed...
As major mobile networks invite marketers onto their carefully created content networks, mobile marketing applications on the leading...
Proctor and Gamble, long an innovator in consumer marketing, is creating online forums for women, hoping to gain...
Life After Work, the popular weekly segment on Paula Zahn Now that examines retirement lifestyles of baby boomers,...
Standalone mobile marketing campaigns won't suddenly be all the rage in 2007, but mobile's direct-response capabilities will be...
U.S. online display advertising spend in 2007 will increase 13.4 percent over 2006 levels - much more than...
Automotive magazines are taking their most popular features - car reviews - online and creating a valuable ad...
A feature-packed Windows Vista. Windows Home Server. IPTV-enabled XBox. Internet-connected Fords. At the Consumer Electronics Show in Las...
New products from Sony, Microsoft, and Slingbox that allow consumers to stream content from their PCs - such...
SoftWave Media Exchange, an electronic marketplace for buying, selling and managing radio and television advertising time, announced (pdf)...
In a continued effort to dish out whatever Apple's iPod dishes, Microsoft has revealed plans to bring games...
Massive, the in-game advertising subsidiary of Microsoft, has announced that CEO Mitch Davis and president of new media...
Agency.com has selected Philippe Guegan and Steve Baer to head up the agency's Strategy and Client Services divisions,...
To compete with Axe's "How Dirty Boys Get Clean" campaign of recent years, Old Spice shifted its long-standing...
A new internet spot for Sprite from Crispin Porter + Bogusky starring LeBron James challenges consumers to come...
At the Consumer Electronics Show, Yahoo unveiled its big jump into mobile with plans for improved local maps...
News Corp. told investors that it would invest heavily in MySpace this year, but will not do anything...
And the winner is… Gino Bona of Portsmouth, N.H. - sales director at a Portland, Maine, marketing firm....
Just a day after Gates presented Microsoft's grand plans, Apple chairman Steve Jobs showed off his vision of...
Gannett, McClatchy, Tribune - the so-called GMT group - are preparing to offer national advertisers a one-stop shop...
Consolidation in the Marketing & Interactive Services and Online Media sectors and aggressive competition for acquisitions by private...
IAC/Interactive's future has been a carefully followed story by the press. ZDNet's Donna Bogatin interviewed Ask.com CEO Jim...
AOL has begun streaming the critically acclaimed independent film Darkon at its film site True Stories, giving viewers...
With the new Congressional session came its first net-neutrality legislation that looks to prevent high-speed internet access providers,...
Broadcast TV networks that use websites primarily to increase broadcast viewership and generate online advertising revenue are missing...
As digital music downloads gain popularity and the boomer generation ages, Universal Music Group is hoping to cater...
Santa Monica, Calif.-based Activision - responsible for such videogame hits as the Tony Hawk franchise - has begun...
According to ClickZ, the 2006 ChoiceStream Personalization Survey found that over half of its 1,100 respondents would hand...
The U.S. Navy Reserve is using some unconventional tactics in a new campaign to help support its enlistment...
As magazine publishers struggle to redefine their medium because advertisers are migrating to digital media, publisher Meredith Corp....
The day after Christmas, traffic to the retail websites in the Nielsen/NetRatings eShopping Holiday Index grew 35 percent...
Microsoft is launching a new site that asks users to upload content about their life-changing moments; the company...
CBS CEO Les Moonves broke with big-media tradition this week at the Consumer Electronics Show, where he announced...
CBS is launching a campaign on YouTube called 15 Seconds. Consumers post their own 15-second "inspirational message" and...
General Electric has launched several short films on the web to tell the world that GE's Ecomagination is...
Digital marketing executives are saying that Apple's release of its new video iPod/cell phone combo could speed up...
The iPhone is officially mired in controversy. Cisco Systems sued Apple yesterday claiming the iPod maker doesn't have...
With ad budgets migrating to digital channels, AKQA has tapped Agency.com vet Scott Symonds to command its 18-strong...
VW America marketing exec Kerri Martin left abruptly after her biggest supporter in Germany, Brand Chairman Wolfgang Bernhard,...
