2007 January 16 - MarketingVOX

Martin Agency, MediaVest Win $580MM Wal-Mart Account

In the re-do of its creative and media review, Wal-Mart has awarded its $580 million account to the Martin Agency and MediaVest, reports AdAge (via MediaBuyerPlanner). The re-do began in December, after the retailer fired ad executive Julie Roehm and... continue reading »

Online May See TV-Like Upfront in '07

Interactive Billboards Show Personal Ads to Mini Drivers

AT&T Launches Its Largest-Ever Campaign

AOL Uploads Music Unit to Napster

Despite New Offerings, Microsoft Falling behind Google

As Sales Slip, Ford Stresses Digital in Multiplatform Campaign

Kopp Leaves Coke, Named WebTrends CMO

MySpace Rival Bebo Lands Google Strategic Exec

AOL's $900MM Bid for TradeDoubler.com Hits Obstacle

Studio 2.0 to Produce Comedy/Game for Bud.TV

User-Generated Video Usage Booms, Ad Revenue Doesn't

Skype Founders Test Web TV Site, to Sell Targeted Spots

Brand Giants Shut Small Biz out of Search Ads

Microsoft to Test New Keyword Analytics Tool

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