There should be some excellent media buying opportunities in 2007 for the astute advertiser and media negotiator, according to a new guide to media and marketing costs and data.
Advertisers should see some relief in rising advertising media rates in 2007,... continue reading »
Within 30 months, Anshe Chung turned her initial investment of $9.95 for a Second Life account into more than $1 million in real money from profits earned entirely inside a virtual world, according to Chung's website (via CNNMoney.com).
Featured on the... continue reading »
Digital marketing agency AKQA has started quietly courting potential buyers and could be sold to one of the biggest Madison Avenue firms for as much as $150 million.
The company's majority owner, Francisco Partners, a $3 billion private equity firm, has... continue reading »
Jason Hirschhorn, MTV Network's former digital guru, and Ben White, his deputy at MTV, have landed big roles at Sling Media, best known for place-shifting TV content.
Sling Media itself will be shifting into what Hirschhorn calls "phase two" - which... continue reading »
Google is finding that its rivals aren't very willing to help it fight a copyright infringement suit regarding its plans to digitize books.
Yahoo joined Amazon in denying requests from Google to access information on how they make digital copies of books,... continue reading »
Clear Channel has partnered with Reuters to have the news service provide news and video content to its sites for news-on-demand service.
Reuters would provide content to 200 Clear Channel sites featuring a news on-demand service that combines Reuters video and text... continue reading »
As the newspaper industry scrambles to update itself in the digital age, the New York Times's new electronic "Reader" will feature dynamic ads that allow users to click through to landing pages that contain more info - even when the... continue reading »
The Search Engine Marketing Professional Organization's ongoing annual search market survey has found that high-level executives have begun paying more attention to search-engine marketing.
A key preliminary finding from SEMPO's research: 90 percent of respondents in senior management claim they are... continue reading »
Procter & Gamble, Microsoft and other major marketers have set aside a piece of their ad budgets, albeit a small piece, for mobile marketing, signifying that the medium is moving out of trial mode.
Major marketers are beginning to take third-screen... continue reading »
The Interactive Advertising Bureau (IAB) this week announced the launch of a new integrated interactive branding campaign - featuring the tagline "Media More Engaging" - intended to promote interactive advertising.
Touting interactive as the only medium able to reach the right... continue reading »
The economies of online worlds such as Second Life are undergoing robust growth - which some say will soon draw the attention of the Internal Revenue Service.
The ever-expanding growth of these virtual economies, based on real dollars, is continuing to... continue reading »
Publicis Groupe is expected to conduct internal discussions next week about whether to attempt an acquisition of Interpublic Group of Cos. A merger of two of the ad industry's largest players would create a $12 billion behemoth.
The combined client list... continue reading »
Some 41 percent of consumers plan to increase e-commerce spending in 2007, primarily because online shopping is convenient, according to a new survey.
Consumers expect to buy 39 percent of their holiday gifts online, up from 31 percent a year ago,... continue reading »
Tossing its hat in the local-search arena, IAC has launched Ask City, which will let users search for local information such as events, business listings and movies.
Ask City will allow users to search for local businesses and events, such as... continue reading »
Though most adults approve of companies that run "create our ad for us" promotions, a new survey from the AMA discovered that their children aren't necessarily buying it.
Adults surveyed said companies that use consumer-generated ads in addition to traditional advertising... continue reading »
CNBC today unveiled its new website offering financial news and data, interactive features and an emphasis on video.
The relaunched CNBC.com offers both video-on-demand and a streaming video player to provide live coverage, including press conferences, Federal Reserve testimony and interviews... continue reading »
A new survey into the online habits of college-age internet users found that Facebook is the most popular website among visitors age 17-25.
The survey, conducted by Youth Trends, found that over half of the females surveyed and 35 percent of... continue reading »
After Disney CEO Robert Iger's initial announcement that Disney would begin streaming its popular shows, like Lost and Desperate Housewives, on the web for free, Comcast saw a huge opportunity for its video-on-demand (VOD) content, including online.
The two companies signed... continue reading »
Some of those boring corporate websites are pulling in more eyeballs - and more influencers - than the flashy primetime TV shows, print magazines and general interest sites on which those very marketers advertise, according to AdAge.
Part of what's driving... continue reading »
As automakers increase their online spend in upcoming months, the inventory shortage will become "pretty severe," according to Mitch Lowe, CEO of Jumpstart Automotive Media, a network of auto-related sites.
General Motors and Ford are planning to increase their digital spending,... continue reading »
Though most prognosticators expects moderate overall ad spending growth in 2007, online advertising budgets are expected surge, according to a leading ad forecaster.
The growth forecast for online advertising is roughly seven times that of major media overall, according to Publicis... continue reading »
MarketingProfs on Tuesday launched a free online book club designed to give readers the opportunity to chat about new marketing book releases - with each other as well as the authors - to sharing ideas and best practices across the... continue reading »
iCrossing gave its ability to handle paid-search a nice shot in the arm with the acquisition of San Francisco-based Newgate Internet. Terms of the deal were not disclosed.
Newgate brings several retail-focused clients to iCrossing, along with the ability to run... continue reading »
NBC Universal said on Monday it plans to launch a new television show based on its iVillage internet community for women - which it purchased earlier this year - over its Bravo cable network and its 10 owned-and-operated TV stations.
"This... continue reading »
Volkswagen is launching a campaign from Crispin Porter + Bogusky for the new Eos convertible aimed at 30-54 year-old "accomplished females." The push steers clear of a TV buy.
The campaign features an online boutique that sells silk scarves to shape... continue reading »
Web analytics provider WebTrends has acquired online ad optimization provider ClickShift for an undisclosed amount.
The ClickShift acquisition will provide WebTrends with marketing optimization tools, primarily for multivariate testing of paid search campaigns, ClickZ reports. The targeting of ClickShift was due... continue reading »
Online advertising is racing ahead in Britain, growing at roughly 40 percent a year, and is expected to account for as much as 14 percent of overall ad spending there this year, according to WPP Group's Group M.
That's the highest... continue reading »
The music industry is the latest to realize the marketing potential of establishing a presence in Second Life.
As membership in the online virtual world Second Life continues to skyrocket, music labels have finally decided that it's time to join the... continue reading »
Double Fusion has signed a nine-title deal with 2K Games for integrated and dynamic ad placements in at least nine titles with release dates spanning spring 2007 through 2008. A partial list of titles includes NHL 2K8, NBA 2K8, College... continue reading »
Viacom's Atom Films and iFilm websites have been brought under the care of Doug Herzog, president of Comedy Central/Spike/TV Land, with the idea that comedy is ideal for capitalizing on the popularity of online videos - and challenging YouTube.
Atom Films re-launched... continue reading »
Big media companies plan to experiment relentlessly in 2007 to discover how best to reach consumers in new ways.
During a Reuters Media Summit in New York last week, top media and entertainment bosses said they plan to do a better... continue reading »
The Interactive Advertising Bureau (IAB) on Tuesday announced the appointment of Randall Rothenberg as president and CEO, starting January 8, 2007.
Rothenberg, 50, joins the IAB from strategy and technology consulting firm Booz Allen Hamilton, where he has been senior director... continue reading »
Universal McCann, ZenithOptimedia and GroupM all came out with their outlooks for 2007 ad spending, and all indicate generally optimistic growth.
The average of the forecasts issued by the three during UBS's weeklong media conference in New York was about a... continue reading »
This week both Comcast and CBS separately announced they will televise pro gaming events, making it the first time the coverage will air on network TV instead of just niche cable networks like G4 and the internet.
In Comcast's case, it's... continue reading »
News Corp.'s MySpace.com is hoping to ease parental concerns - and those of advertisers - regarding sexual predators prowling around on the site and is developing a searchable database of registered sex offenders.
MySpace on Tuesday said the database would include... continue reading »
Yahoo has taken some beatings on Wall-Street this year, but that could change, with the company announcing across-the-board increases in ad sales.
"In every single category, we are still growing and growing significantly," Wenda Harris Millard, Yahoo's chief sales officer, said at... continue reading »
A worm that exploits a security hole in Apple's QuickTime caused havoc on MySpace over the weekend, embedding itself on users' profiles and adding links to phishing sites.
The worm affects users who view a QuickTime video that the virus has... continue reading »
Two key marketing execs bolted from the nation's largest retailer earlier this week, creating a vacuum in the upper echelons of Wal-Mart's marketing communications department.
Julie Roehm has left her post as Wal-Mart's SVP of marketing communications, and VP of marketing communications... continue reading »
The average keyword price in Q3 reversed a downward trend, according to the Keyword Price Index from search marketing services provider Fathom Online.
The average keyword price paid by online search marketers increased 16.5 percent to $1.48 in the third quarter... continue reading »
There's no denying online video is ripe for monetization through more pervasive in-stream advertising, and today's public beta launch of same across the ValueClick Media network is yet another signal.
Following the footsteps of ad network competitors like Advertising.com and 24/7... continue reading »
News Corp.'s MySpace will become available via Cingular's mobile phones, allowing the millions of MySpace users to access the site wirelessly.While users can currently access MySpace via Helio, a joint venture of Earthlink and SK Telecom, this deal has the... continue reading »
Advertisers are praising Yahoo's new Panama ad system, and that helped send shares of the internet company's stock up almost 2 percent on Tuesday.
Bear Stearns analyst Robert Peck, citing reviews from advertisers attending a search engine conference this week, said... continue reading »
Two studies have found that a mix of display and search advertising campaigns garnered the best results for advertisers.
An Avenue A/Razorfish report states that final click-through impressions may be getting more credit than they deserve, and a mix of brand and... continue reading »
The rate of U.S. ad spending seems to be slowing down, and at fault may be internet advertising - which is, seemingly incongruously, the fastest-growing medium.
U.S. advertisers spent $7.2 billion on online advertising in the first three quarters of 2006... continue reading »
Yahoo on Tuesday night announced a major reorganization involving a shuffling of top execs and a restructuring into three operating groups. The intent is to increase accountability, reduce bottlenecks and speed decision-making, Yahoo said.
Yahoo's operations will be reorganized, as of... continue reading »
A new mobile video billboard offering a "360-degree" view has been let loose on several cities by Alt Terrain LLC.
The billboard is a self-contained unit delivering full-motion video advertising content (such as 30-second TV commercials, movie trailers, videogame previews, or... continue reading »
As virtual world of Second Life grows in size, drawing brands into it, so has it spawned virtual terrorists - or freedom fighters, depending on one's view. Security researcher and e-commerce consultant Wayne Porter of ReveNews held an exclusive interview with a... continue reading »
New York Times Co. chief executive Janet Robinson admits that the media marketplace has been challenging in 2006 and says she expects it to remain so next year.
The company plans to cut costs and juggle its portfolio of properties to... continue reading »
Time-Warner's president said Wednesday that the media company isn't looking to split off AOL, and instead may expand the online service to compete with social-networking sites such as MySpace.
"There's no reason we shouldn't be a leader in social networking," Time Warner... continue reading »
A new series of proposed laws could make life much harder on email marketers, if they are passed.
Several bills are simmering at the state level that could force email marketers to switch to an opt-in model, rather than the current... continue reading »