There should be some excellent media buying opportunities in 2007 for the astute advertiser and media negotiator, according...
Within 30 months, Anshe Chung turned her initial investment of $9.95 for a Second Life account into more...
Digital marketing agency AKQA has started quietly courting potential buyers and could be sold to one of the...
Jason Hirschhorn, MTV Network's former digital guru, and Ben White, his deputy at MTV, have landed big roles...
Google is finding that its rivals aren't very willing to help it fight a copyright infringement suit regarding...
Clear Channel has partnered with Reuters to have the news service provide news and video content to its...
As the newspaper industry scrambles to update itself in the digital age, the New York Times's new electronic...
The Search Engine Marketing Professional Organization's ongoing annual search market survey has found that high-level executives have begun...
Procter & Gamble, Microsoft and other major marketers have set aside a piece of their ad budgets, albeit...
The Interactive Advertising Bureau (IAB) this week announced the launch of a new integrated interactive branding campaign -...
The economies of online worlds such as Second Life are undergoing robust growth - which some say will...
Publicis Groupe is expected to conduct internal discussions next week about whether to attempt an acquisition of Interpublic...
Some 41 percent of consumers plan to increase e-commerce spending in 2007, primarily because online shopping is convenient,...
Tossing its hat in the local-search arena, IAC has launched Ask City, which will let users search for...
Though most adults approve of companies that run "create our ad for us" promotions, a new survey from...
CNBC today unveiled its new website offering financial news and data, interactive features and an emphasis on video.
The...
A new survey into the online habits of college-age internet users found that Facebook is the most popular...
After Disney CEO Robert Iger's initial announcement that Disney would begin streaming its popular shows, like Lost and...
Some of those boring corporate websites are pulling in more eyeballs - and more influencers - than the...
As automakers increase their online spend in upcoming months, the inventory shortage will become "pretty severe," according to...
Though most prognosticators expects moderate overall ad spending growth in 2007, online advertising budgets are expected surge, according...
MarketingProfs on Tuesday launched a free online book club designed to give readers the opportunity to chat about...
iCrossing gave its ability to handle paid-search a nice shot in the arm with the acquisition of San...
NBC Universal said on Monday it plans to launch a new television show based on its iVillage internet...
Volkswagen is launching a campaign from Crispin Porter + Bogusky for the new Eos convertible aimed at 30-54...
Web analytics provider WebTrends has acquired online ad optimization provider ClickShift for an undisclosed amount.
The ClickShift acquisition will...
Online advertising is racing ahead in Britain, growing at roughly 40 percent a year, and is expected to...
The music industry is the latest to realize the marketing potential of establishing a presence in Second Life.
As...
Double Fusion has signed a nine-title deal with 2K Games for integrated and dynamic ad placements in at...
Viacom's Atom Films and iFilm websites have been brought under the care of Doug Herzog, president of Comedy...
Big media companies plan to experiment relentlessly in 2007 to discover how best to reach consumers in new...
The Interactive Advertising Bureau (IAB) on Tuesday announced the appointment of Randall Rothenberg as president and CEO, starting...
Universal McCann, ZenithOptimedia and GroupM all came out with their outlooks for 2007 ad spending, and all indicate...
This week both Comcast and CBS separately announced they will televise pro gaming events, making it the first...
News Corp.'s MySpace.com is hoping to ease parental concerns - and those of advertisers - regarding sexual predators...
Yahoo has taken some beatings on Wall-Street this year, but that could change, with the company announcing across-the-board...
A worm that exploits a security hole in Apple's QuickTime caused havoc on MySpace over the weekend, embedding...
Two key marketing execs bolted from the nation's largest retailer earlier this week, creating a vacuum in the...
The average keyword price in Q3 reversed a downward trend, according to the Keyword Price Index from search...
There's no denying online video is ripe for monetization through more pervasive in-stream advertising, and today's public beta...
News Corp.'s MySpace will become available via Cingular's mobile phones, allowing the millions of MySpace users to access...
Advertisers are praising Yahoo's new Panama ad system, and that helped send shares of the internet company's stock...
Two studies have found that a mix of display and search advertising campaigns garnered the best results for...
The rate of U.S. ad spending seems to be slowing down, and at fault may be internet advertising...
Yahoo on Tuesday night announced a major reorganization involving a shuffling of top execs and a restructuring into...
A new mobile video billboard offering a "360-degree" view has been let loose on several cities by Alt...
As virtual world of Second Life grows in size, drawing brands into it, so has it spawned virtual...
New York Times Co. chief executive Janet Robinson admits that the media marketplace has been challenging in 2006...
Time-Warner's president said Wednesday that the media company isn't looking to split off AOL, and instead may expand...
A new series of proposed laws could make life much harder on email marketers, if they are passed.
Several...
