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December 2006
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Media Buying Opps in Softer '07 Market
There should be some excellent media buying opportunities in 2007 for the astute advertiser and media negotiator, according...
First Virtual-World Millionaire, in Real-World Dollars
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AKQA for Sale, Could Go for $150MM
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Hirschhorn to Take TV-Anywhere Service Slingbox into 'Phase Two'
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Yahoo Snubs Google re: Digital Books Lawsuit
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CC Online, Reuters in Video and News Pact
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NYT Digital Reader to Sport New Ad Type
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SEMPO: Top Execs Paying More Attention to SEM
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P&G, Others Build Mobile-Marketing Budgets
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IAB Launches Branding Campaign for Interactive Advertising
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Uncle Sam May Target Online Virtual Assets
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Ad Juggernauts Publicis, Interpublic Consider Merger
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Four of Ten Online Shoppers to Up Spending
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IAC Launches 'Ask City' Local Search
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Consumer-Generated Ads Less Popular with Young Adults
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CNBC.com Gets Massive Overhaul
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College Students Pick Facebook as Favorite Site
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Comcast to Launch TV Portal, Offer Disney/ABC Content
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Major Marketers' Sites Attract Millions, Influencers
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Inventory Insufficient as Automakers Increase Online Ad Spend
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Online Ad Spend Growth Seven Times Overall Ad Market's
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Online Marketing Book Club Launched
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iCrossing Buys Newgate, Boosts Paid-Search Biz
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NBC Poised to Launch iVillage.com TV Show
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CP+B Pushes VW's Eos to Women, Dodges TV
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WebTrends Buys Optimization Firm ClickShift
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U.K. Shifting to Online Advertising Faster than U.S.
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Music Labels Smell Money in Second Life
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Double Fusion to Sell Ad Space in 2K Games Stadiums
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Viacom Has Funny Idea for Online Video Strategy
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Big Media Seeks Best Distribution Strategies in '07
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IAB Appoints Rothenberg as CEO
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'07 Ad Outlook: McCann, GroupM, Zenith Optimistic
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CBS, Comcast to Televise Professional Videogames
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MySpace to Find, Delete Sex Offender Profiles
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Yahoo Seeing Ad Sales Growth in Every Industry
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Apple Worm Goes Phishing in MySpace Profiles
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Roehm, Womack Out at Wal-Mart
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Average Keyword Price Up in Q3
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ValueClick Launches In-Stream Video Network
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MySpace Heading to Cingular Phones
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Advertisers Give High Marks to Yahoo's Panama
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Reports: Mix of Search and Display Advertising Best
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TNS: Online Display Ad Spend Up $1 Billion
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Yahoo Launches Major Organizational Overhaul
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Mobile Billboards Show Full-Motion Ads
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'Second Life Liberation Army' Targets Brands
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NYT Co. Expects Challenging '07, Strong Online Revenue
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Time-Warner Pres: AOL May Compete with MySpace
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DMA: New Laws Could Crack Down on Email
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