Zillow has been undervaluing homes in certain black and Latino neighborhoods, according to a coalition of community activist groups.
The National Community Reinvestment Coalition has complained to the Federal Trade Commission that Zillow's web site has misrepresented home values, placing residents... continue reading »
BMW's Mini division has hit on viral gold with a popular email campaign that lets users create personalized messages that can be emailed to their friends.
Interactive agency Firstborn designed the campaign. Visitors to Mini's site can design their own Mini,... continue reading »
Mazda is planning on shifting more of its web content to video to capitalize on the growing number of broadband customers.
With 80 percent of visitors to Mazda's website arriving via a broadband connection, the automaker plans to offer them more... continue reading »
A two-day trial that allowed online listeners to freely sample Sirius's full lineup, including Howard Stern, resulted in soaring traffic and online buzz.
Sirius offered the free two-day trial Oct. 25-26, and traffic to Sirius.com on Oct. 25 was up 91... continue reading »
Following YouTube's example, MySpace will begin scanning user profiles to remove illegal music uploads.
MySpace will begin using a content-filtering system to track down music tracks that aren't authorized, and remove them, Reuters reports. The technology, licensed from private digital entertainment... continue reading »
IAC/InterActiveCorp reported increased revenues, with strong performance in its media and advertising businesses, including Ask.com and Citysearch.
IAC reported more than $1.6 billion in quarterly revenue - 11 percent more than the $1.4 billion in the year-ago period, reports ClickZ. Adjusted... continue reading »
Spanning multiple demographics and media formats, an ad campaign for the 2007 Chrysler Sebring will break on Wednesday, aimed at reaching customers wherever they consume media.
The bold media blitz, dubbed a "360-degree marketing concept," will include a robust internet presence,... continue reading »
Yahoo reportedly approached Time Warner recently about buying AOL; meanwhile, some analysts are speculating that it would make just as much sense if Yahoo itself were acquired.
Both Yahoo and Time Warner have apparently denied any direct talks, with a spokesman... continue reading »
The ad budget of Procter & Gamble Co., the world's biggest advertiser, is undergoing a reshuffle, according to its chairman-CEO.
P&G is "reallocating investments from parts of the communication plan that aren't working as hard for us, to parts of the... continue reading »
Simple, relatively low-cost techniques related to search keywords, titles and descriptions can dramatically improve search performance for advertisers, according to a new study of keyword performance for paid search campaigns.
The study by AOL's Advertising.com tested three creative optimization techniques, each... continue reading »
Ad spending on U.S. social-networking sites in 2007 is expected to reach $865 million, up from $350 million in 2006, and will surpass $2 billion in 2010, according to eMarketer.
Ad spending on social-networking sites will reach $2.15 billion in 2010,... continue reading »
A new service, set to launch in January, will give customers frequent flier miles in exchange for their watching or reading ads and responding to questions about them.
The service, called e-Miles, has signed up five of the six major airlines,... continue reading »
Sears has launched a new social shopping site for the holiday season that cross-promotes merchandise across its properties.
The Ready Set Holiday site will showcase several of Sears's brands and properties, including Sears, Kmart, Lands' End, Craftsman tools and Joe Boxer.... continue reading »
Brightcove's new video syndication and ad network has picked up another client, as Dow Jones, publisher of the Wall Street Journal Online, MarketWatch.com and Barron's Online, has begun using its services.
Dow Jones has been using Brightcove's services with all three... continue reading »
Though in-stream ads are popular with advertisers, a new study shows that viewers do not share that enthusiasm.
A study by Forrester Research discovered that 80 percent of web video viewers said in-stream ads - those placed before and after video... continue reading »
For the first time, on Nov. 1 ESPN's SportsCenter was sponsored by a sole advertiser - Nike, which promoted the Nike Air Zoom LeBron IV.
The SportsCenter sponsorship is part of a mult-imedia campaign to promote the new shoes, using the... continue reading »
Time Warner, the world's largest media conglomerate, reported sharply higher third-quarter earnings on Wednesday as a result of several asset sales and discontinued operations that were part of the deal to acquire cable systems from Adelphia; its AOL unit reported... continue reading »
Google's new mobile version of Gmail, launched on Thursday, uses a downloadable Java application that allows U.S. users to significantly reduce the number of clicks needed to access their email. Google also launched a mobile version of its RSS reader.
Gmail... continue reading »
McDonald's has become yet another global account on AKQA's roster, which includes Coca-Cola and Xbox, among others.
McDonald's has selected independent AKQA as its lead global digital agency, tasked with developing a worldwide interactive strategy for the fast-food giant, reports AdWeek.... continue reading »
Marketing technologies provider Atlas on Wednesday announced the release of the Atlas In-Stream Video product for serving pre- and post-roll in-stream video ads.
Atlas In-Stream Video allows online marketers and publishers to place in-stream video ads on the web as easily... continue reading »
YouTube hopes to have a mobile offering within a year, according to its cofounder; the announcement comes a month or so after an analyst said News Corp.'s MySpace would soon be going mobile.
YouTube will "have something on a mobile device,"... continue reading »
The Word of Mouth Marketing Association (WOMMA) on Thursday released for public comment a draft of the WOMMA Ethical Blogger-Contact Guidelines, aimed at marketers.
WOMMA's blog ethics guideline for marketers consists of a 10-item checklist for ensuring appropriate and ethical behavior... continue reading »
NYTimes.com announced the Nov. 3 launch of Urbanite, a free daily email newsletter about what to do, see, eat, drink and buy in New York City.
The Times will rely on online banner ads to promote Urbanite, which will alos call... continue reading »
GM Planworks, the unit of Publicis Groupe's Starcom MediaVest Group that handles the $3 billion-plus U.S. buying assignment for General Motors, has appointed an executive to oversee buying across all media platforms.
Mike Rosen will take over the new position of... continue reading »
Scoring some points against its rivals, Ask.com has been selected to power natural search and sponsored listings on Lycos.
Ask.com will replace MSN-powered organic search results and also take over sponsored search listings, which had been provided by Google, Media Post... continue reading »
Yahoo has launched Yahoo Food, an online site dishing out cooking advice and recipes, and videos from celebrities, chefs and celebrity chefs.
Yahoo Food launched on Nov.1 and will feature content from partners such as Martha Stewart Living Omnimedia and magazines... continue reading »
Two consumer advocacy groups have filed a complaint with the F.T.C., claiming Microsoft and other web-based companies are using "unfair and deceptive" business practices to collect data about their customers.
The complaint by the Center for Digital Democracy (CDD) and the... continue reading »
NBC's freshman drama Kidnapped, after being buried on Saturdays at 9 p.m., has been yanked from the network's schedule - but fans can still watch online how the mystery unfolds.
Interestingly, the network plans to film all 13 episodes of Kidnapped,... continue reading »
Securing a domain name, setting up a website and launching a paid search campaign is about to become much cheaper and easier for small businesses, thanks to a service from Microsoft.
Microsoft's Office Live will debut on Nov. 15 and will... continue reading »
MarketingSherpa has been acquired by MarketingExperiments.Com, a research firm that conducts real-time marketing experiments, the companies announced on Thursday.
MarketingSherpa, a research firm that publishes marketing case studies and benchmark data, announced that it has been acquired by Florida-based MEC Labs... continue reading »
aQuantive reported third-quarter increases in both revenue and profits for all three of its operating units, including for digital agency Avenue A/Razorfish.
aQuantive's 3Q net profit increased 44 percent from the year-earlier period, reaching $13.6 million, or 16 cents per diluted... continue reading »
The former 180solutions, one of the world's largest distributors of adware, and its two principals have agreed to settle Federal Trade Commission charges that they used unfair and deceptive methods to get consumers to download adware and then obstructed their... continue reading »
Amazon.com is using its A9 search subsidiary to power a new pay-per-click ad network to display targeted text ads on its site.
As anticipated, on Thursday Amazon launched, in beta, Clickriver Ads - its auction-based pay-per-click advertising program, reports ClickZ. Clickriver... continue reading »
A recent partnership with Lycos to provide its search capabilities, in the process ousting rivals Microsoft and Google, is the latest move that has Ask.com gaining momentum against competitors.
Google and Yahoo are still the giants of online search, but ComScore... continue reading »
Yahoo Shopping has relaunched with improved search, integration with Yahoo Answers, and new section promising everything the cyber coupon-clipper could ever want to find the best deals.
Along with the relaunch, Yahoo is adding a Bargain Center, which scans the internet... continue reading »
Mark Jung has resigned as the COO of Fox Interactive Media, with FIM president Ross Levinsohn assuming that role for now. Jung is still listed by the company as the CEO of IGN.
Jung was brought in to organize FIM, but... continue reading »
At least one analyst believes that a Clear Channel acquisition by Google - though an unlikely pairing of old and new media - makes good business sense.
RBC Capital Markets analyst David Bank notes that Clear Channel wants to explore strategic... continue reading »
Apple's iPod may have the cool factor, but Microsoft's marketing for the launch of its media player Zune will try to position it as the player for the people.
With the wildly popular iPod ruling the media player market, Microsoft is... continue reading »
Technorati says it is now tracking more than 57 million blogs, and the blogosphere is doubling in size approximately every 230 days.
Some 100,000 new blogs were created each day during the last quarter, down slightly quarter-over-quarter but probably due in... continue reading »
An annual survey points to improved relationships between advertisers and agencies from last year, when survey results reached record 20-year lows, but difficulties still abound.
Madison Avenue is still adjusting to new challenges, http://www.nytimes.com/2006/11/06/business/media/06adcol.html
the New York Times, citing the Salz... continue reading »
Spending on online video advertising is expected to increase 89 percent in 2007 compared with 2006, according to a new eMarketer report, "Internet Video: Advertising Experiments & Exploding Content."
Video ad spend in the U.S. will reach $775 million in 2007,... continue reading »
DoubleClick on Monday responded to rival Atlas's announcement last week of a new video-ad platform with the launch its own system.
DoubleClick's Dart Motif for In-Stream is intended for online publishers, however, and provides for the tracking of a wide range... continue reading »
Google and more than 50 newspapers nationwide are launching a test program that will place - in newspapers - Google ads for which the search giant cannot find room online.
Starting this week, Google will be redirecting overflow display ads to... continue reading »
Leslie Moonves, President and CEO of CBS, has announced that Quincy Smith will head up the newly formed CBS Interactive as its CEO.
Smith will be in charge of the company's entire interactive strategy and help guide its implementation across CBS... continue reading »
Comcast has begun testing its own video-sharing site, Ziddio, which would allow users to upload videos, with the best ones to be aired on the cable operator's on-demand service.
Comcast wants to differentiate Ziddio, which will fully launch later this year,... continue reading »
Though online spending by political advertisers is up from the levels of the 2004 national election, the portion going to online ad placements is actually down.
A report by research firm PQ Media on political media spending claims that email accounts... continue reading »
AdBrite is set to introduce AdBrite 2.0, a new auction system that will allow the company to sell advertising space, across its network of 28,000 sites, to the highest bidder.
AdBrite 2.0 will allow smaller advertisers and websites to get... continue reading »
Bid4Spots is adapting its patent-pending "reverse auction" model to facilitate buying and selling advertising for independent online radio, writes MediaBuyerPlanner.
After just a year in operation, the Bid4Spots marketplace for terrestrial radio is used by 2,300 radio stations nationwide, 900 advertisers... continue reading »
Double Fusion has entered into a partnership with social-networking site Cyworld to provide the site with permission-based brand messages.
The ads will be from startups as well as blue-chip communities, and will appear on the American version of the social-networking site... continue reading »
Online advertising spend from companies in the media and entertainment, financial services, and travel and automotive categories will account for the majority of online advertising spending within five years.
Online advertising spend in those four categories will total $11.5 billion in... continue reading »