Survey Tracks Trends in Hispanic Advertising

The Association of Hispanic Advertising Agencies has released findings on trends in the U.S. market for Hispanic advertising over the last decade. The survey collected feedback from AHAA member agencies about current business trends and expectations for the future of Hispanic... continue reading »

New York Times Breaks Branding Campaign

With the tagline "These Times Demand The Times," the New York Times has kicked off an ad campaign designed to focus on the journalism process that produces print and online articles. The new campaign's launch coincides with the debut of the... continue reading »

Sony Ericsson Launches Music Download Service

Focusing on up-and-coming artists, mobile phone maker Sony Ericsson has launched its own music download service, M-BUZZ. The M-BUZZ service will initially feature new artists from the Sony/ATV Music label, Reuters reports. The service will use an enhanced version of PlayNow,... continue reading »

Google Forms Political Action Committee

Google confirmed on Monday that it has filed paperwork to set up a political action committee (PAC). With Google NetPAC, the search giant joins fellow tech heavyweights in an attempt to influence Beltway politics via contributions to political candidates and causes,... continue reading »

Dish, Reebok Launch Interactive, Direct-Response Ads

EchoStar Communications' Dish Network and Reebok launched an interactive ad during ESPN's Monday Night Football. Later this season, the ad will allow viewers to purchase football jerseys by entering credit card information via remote control device. The ad campaign, titled When... continue reading »

UM Study: Gamers Recall Ads, Brands

Some 17 percent of U.S. adults are console gamers, and they consume an above-average amount of media, according to a Universal McCann study. Adult console gamers on average spend about two hours a week online - more than the national average,... continue reading »

WSJ Planning Ad-Supported Mobile Service

Dow Jones is planning an ad-supported mobile platform for the Wall Street Journal, along with other initiatives to create ad inventory. Though the Journal offers a mobile subscription service, growing demand for ad inventory from marketers has resulted in several ad-supported... continue reading »

P&G's Advertising Goes Wireless

Proctor and Gamble, the largest U.S. advertiser, will be advertising its Herbal Essences shampoo on Amp'd Mobile. The move gives a huge boost to mobile video as a viable advertising channel, and it gives P&G access to 50,000 Amp'd subscribers, Advertising... continue reading »

Scripps Virtual Mall Charges Marketers Slotting Fees

In an example of a media company tapping an additional potential revenue source over weakening traditional ad models, Scripps Networks is launching via its HGTV website an online shopping portal that's a form of advertising. Scripps, which produces shows like Design... continue reading »

Yahoo Warning over Ads Spooks Investors

Yahoo dealt a blow to the internet advertising sector on Tuesday, warning that demand weakness would reduce earnings in the latest quarter. Yahoo execs referred to a slowdown in online display advertising business in sectors such as automobiles and finance, and... continue reading »