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September 2006
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Pioneer to Launch $20MM Integrated Ad CampaignAn integrated national campaign for the new line of Pioneer Electronics high-definition (HD) plasma TVs and displays will...DriverTV Lets Carbuyers Kick Tires on TVDriverTV is an example of how TV is playing catch up to the internet in terms of interactivity. Shopping...eMarketer: Online, Video Ads Fastest-Growing
Saatchi Leaves, Four Remain in Wal-Mart Review; Penney, DDB Part Ways
NASCAR.com Making Loops around Fan InteractionNASCAR.com is getting into the user-generated content craze with a new partnership offering racing fans the chance to...J.C. Penney Taps Saatchi & Saatchi
Study: Site Search Terms Short, Simple
CBS's CSTV Launches Broadband Sports Channels
Nielsen: Online Ad Spend Up 49 Percent in 1H06
Brazil Judge: Google Must Disclose Orkut User Data
Tacoda to Expand Overseas with U.K. NetworkcomScore Ranks Top European Online PropertiescomScore's first monthly rankings of top European internet properties, based on data collected through its World Metrix audience...Food and Beverage Marketers Take Advantage of KidsGoogle, MySpace Driving Traffic to Retail, Classifieds
Caribou Accepts Coupons That Starbucks Nixed
Levi's Tries on Interactive Brand Building with User AdsLevi's is launching a new viral campaign aimed at boosting overall impressions via email, instant messages, blogs and...Digital Helps Aegis Surpass First-Half ExpectationsTNR Nixes Editor for Alleged 'Sock Puppet' Behavior
Long-Dormant MSNBC.com Taps SS&K for Branding
MySpace to Sell Music, Challenge iTunesAP, AOL: Online Video Overblown
Google Concedes to Brazil's Demand for User Data
Q2 Online Retail and Travel Sales Up 16 Percent
Deutsch/LA Lands Zillow
Clear Channel Offers Mobile Radio Programming
Accipiter Acquires BidClix
Craigslist Traffic Doubles, Classifieds' Up 47 PercentTraffic to the online classifieds category has grown 47 percent in the past year to 37.4 million internet...NYTimes.com Launches Real Estate Sites
Mobile Ads: Google Tests Reach U.S; JumpTap Bows PlatformGoogle is testing mobile search ads in the U.S., U.K. and Germany, similar to an earlier pilot in...Behavioral Targeting Comes to Microsoft (corrected)Editor's note: The MediaPost story on which this news item was originally based was apparently incorrect; the behavioral...BlueLithium Names Kauffman PresidentZango Class Action Suit Dismissed
Macy's Relaunch Prompts Massive Campaign
Expedia Goes to Doner
Local Online Ad Growth Robust, Search to Double
Mags Snare Students with Free Digital IssuesThe Magazine Publishers of America hopes to turn more college students into magazine readers while introducing them to...Facebook Gets Black Eye from Facelift Backlash
Quigo's ESPN Win Doubles AdSonar Network Size
TNS: Ad Spend Up 4.1 Percent, Online Smokin'Ad spending in the first six months of 2006 totaled $72.98 billion, 4.1 percent more than the year-ago...'Houston Voice' Print, Web Editions Get Makeovers
NFL and Yahoo Partner to Stream Football GamesThe National Football League will stream a full season of live football games via the web to fans...Mobile Ad Network AdMob Gets Sequoia Funding
Vivendi Buys BMG, Becomes Bigger Music Behemoth
Fox Offers Online Peek at Simpsons Season PremiereCNN to Rerun 9/11 Coverage via Broadband PipelineOn the fifth anniversary of the September 11 attacks, CNN will replay 9/11 news coverage online to promote...AmazonUnbox Offers Film DownloadsAmazon.com has started selling movies and television programs that can be downloaded and watched only on a computer...R.H. Donnelley Buys Search Firm
The Young Drive Internet Video AdoptionSome 10 million Americans age 12 and over have downloaded television shows from the internet - seven million...Facebook's New Privacy Controls Save Face
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