MTV's Laguna Beach and Nickelodeon's SpongeBob SquarePants will be coming soon to a website near you, thanks to...
Ziff Davis, a publisher of Computer Gaming World magazine, recently formed a partnership with Microsoft and will rebrand...
A new reality dating show on CBS.com will have Sony Ericsson and Dentyne Gum as sponsors; the deal...
The actors unions and representatives of major national advertisers have reached a tentative agreement.
The tentative agreement would extend...
As U.S. subscribers attempt to take advantage of the company's free services, they have run into confusion.
AOL's initiative...
More than half of all U.S. internet users visited news sites in June 2006, according to comScore.
Some 54...
For the yearend holiday season, retailers are shifting away from price-based promotions to engage loyal customers and toward...
Conde Nast is building a new site for today's sophisticated and ambitious teenage girls, in whose lives the...
Kanoodle has recast itself as Seevast - a parent company overseeing three operating units, one of them Kanoodle...
AOL published online, and quickly took down, data on the internet search terms of more than 650,000 subscribers.
Intended...
Google has won the opportunity to provide search and serve ads to MySpace in exchange for at least...
iMedia International plans to distribute CD-ROMs - which will include movie previews, music samples, videogames, comics, celebrity interviews...
Media group Viacom is reportedly considering a bid for social-networking site Bebo.
Viacom, which lost the bidding war to...
In response to Subway's review of its interactive account, Agency.com uploaded a 10-minute video on YouTube showing the...
Online advertising network Burst Media has begun to offer advertisers NetStream, a PointRoll product designed to deliver streaming...
Google's controversial project to digitize books from the world's great libraries received a boost from the University of...
Five of ten shops advanced in Wal-Mart's review of its creative, interactive and media duties.
Omnicom Group's GSD&M in...
The authors of a new book, What Sticks, tracked campaigns from 36 top advertisers over five years and...
For the first time, at the Search Engine Strategies conference, Yahoo has publicly displayed it new search advertising...
Those who still think that ostensibly "anonymized" data - the type that the U.S. government is seeking (and...
Google on Tuesday pooh-poohed the efforts of certain critics who, it said, have hyped the issue of click...
The Interactive Advertising Bureau says a group of top brand marketers are demanding audited numbers from interactive publishers.
BMW,...
Alltell Wireless customers will have access to audio streams of XM music channels.
The service will allow Alltell Wireless...
Interpublic Group, in conjunction with video-sharing sites, conducted a survey regarding user-generated content, specifically online video, for a...
Arbitron and Nielsen Media Research are preparing to release the first data to come from the research project...
The online video sharing site has in the past week quietly begun working with ad networks.
Rich media banner...
Search engine marketing (SEM) agencies direct the bulk of paid search spending, but marketers' expectations of their agencies...
News Corp. reported healthy quarterly profits, boosted by advertising revenue from traditional media - but all eyes are...
The so-called internet grassroots - "netroots" - is getting credit for helping to take down an incumbent senator...
Despite the publication of hundreds of thousands of AOL users' search records late last week due to a...
MTV wanted its own YouTube, and Viacom has obliged, continuing its thrust into the digital realm; it plans...
Most pop-ups served by nuisance adware programs can be traced directly to marketers - not intermediaries - according...
Volvo will begin offering Sirius Satellite Radio as a factory-installed option this summer, the companies announced, writes MediaBuyerPlanner....
Omnicom Group has acquired St. Louis-based ad agency Rodgers Townsend. Financial terms of the deal were not disclosed.
Rodgers...
In Brazil, Russia and the U.S., young adults age 15-24 years old see the internet as convenient, fun,...
Interpublic Group this week sounded more optimistic than it's been in quite a while, reporting a tiny increase...
An oxymoronic concept - preppy hip-hop - is the basis of a viral video take-off that's taken off...
MySpace is by far the fastest-growing top web brand in the U.S., followed by Google, which maintained double-digit...
Online has become the fourth-largest display advertising market in the U.K. as media consumption shifts, especially among those...
With the acquisition of Moxie Interactive, Zenith Media has significantly expanded its digital media capabilities.
Venturing beyond media planning...
Ford's "Bold Moves" campaign to revamp its stodgy corporate image and appeal to new types of consumers has...
Billboard and Clear Channel Radio announced that they have partnered to broadcast, online and on-demand, the 2006 Billboard...
A new study by Harris Interactive indicates that a substantial portion of adults would rather play casual games...
To ensure better results with their online advertising efforts, vehicle manufacturers and dealers should advertise on the various...
An initial study of rich media advertising finds that PointRoll alone accounted for nearly 6 of 10 rich...
AOL has acquired Userplane of Los Angeles, a community-networking software developer of web-based chat and instant messaging tools...
Microsoft wants to tap into the user-generated content trend - and will provide tools that allow amateurs to...
A new study from Interpublic Group's Universal McCann examines online media by "heavy" internet users - those accessing...
Fox will distribute movies and TV shows via the company's websites, including MySpace.
News Corp.'s Fox will be distributing...
On average, email open and click-through rates were highest on Saturdays in the second quarter, according to a...
