Turner Network Television and PGA.com will partner to offer live internet coverage of the 2006 PGA championships, August 17-21.
The coverage of the PGA tournament will be presented as part of four streams of broadband coverage, and is considered first time... continue reading »
Ziff Davis Holdings has decided to sell Ziff Davis Media, publishers of PC Magazine and Baseline, as well as a variety of online, tech-focused products.
Ziff Davis has retained Evercore Partners and Lehman Brothers as financial advisors to assist in the... continue reading »
Subway franchisees in Buffalo, NY, are offering customers discount coupons via their mobile phones.
The group of 12 franchisees (QSR Brands) has launched the coupon effort for the back-to-school season, according to mobile marketing firm MobileLime, reports DM News. Buffalo is... continue reading »
Avenue A/Razorfish general manager Harrison Magun has left the agency and gone over to Microsoft.
Magun has left the aQuantive agency and joined Microsoft's MSN as director of media analytics, reports AdWeek. He pointed to "the opportunity to leverage cross media... continue reading »
ESPN will begin showing images via some of its branded podcasts.
Using a new technology, ESPN will integrate pictures and logos in its audio podcasts, with the images synchronized to specific content and advertising, reports MediaWeek. Images, such as an advertiser's... continue reading »
Gen Y consumers are at the forefront of a host of web-based activities, but behind in others, according to new research.
Online users age 18-26 are leading the charge in various online realms, including social computing, banking, gaming and podcasts, writes... continue reading »
Another exec has left Carat Fusion. This time, it's EVP of business strategy John Durham.
Durham has joined automotive advertising network Jumpstart Automotive Media in the newly created position of president of sales and marketing, Jumpstart announced. Before joining Carat, Durham... continue reading »
AT&T, the presenting sponsor of the Chicago-based festival, will stream live acts on its music portal, among other efforts, as part of a broader strategy.
The AT&T Blue Room will give music fans free access to Lollapalooza acts with daily, live... continue reading »
Podcasting and blogging are among the most effective marketing tools for generating technology sales leads, according to a new survey.
Among the offer that are "very effective" for generating high-quality leads, according to business technology marketing executives surveyed (pdf summary) by... continue reading »
JWT has partnered with Spot Runner to use its ad platform for local advertising by national clients.
WPP Group's JWT has become the first national agency to partner with the recently launched, self-described "first Internet-based ad agency," which has created a... continue reading »
A social-networking site for Boomers went live Monday, featuring sections on fun, love, money, body - and obituaries, among others.
Founded by Monster.com founder Jeff Taylor, Eons.com caters to the 50-plus demographic, aiming to become their MySpace and Facebook, writes Reuters.... continue reading »
Back-to-school shoppers are planning to buy later this year, spend not more than last year, and do more shopping online - in what may be a harbinger of shopping at year's end.
High gas prices and the attitudes of back-to-school shoppers... continue reading »
In a major overhaul and expansion of its online properties, Smithsonian Publishing today announced the creation of the Online Publishing Group, reports MediaBuyerPlanner.
The Online Publishing Group will be responsible for content and business development for the Smithsonian Publishing websites Smithsonian.com... continue reading »
During a U.S. Senate subcommittee hearing July 25, the Direct Marketing Association argued against a bill making the Streamlined Sales and Use Tax Agreement mandatory.
The SSUTA allows remote sellers (those selling via the internet, telephone or catalog) voluntarily collect sales... continue reading »
Time Warner's CNN will let citizen journalists play a greater role in news gathering, and has standardized a process to let them do so online.
CNN has created a program to let users submit digital audio and video of breaking news,... continue reading »
IAC/InterActiveCorp reported that its second-quarter net income plunged more than 91 percent, despite high-performing online properties, but investors found adjusted income gains for the quarter encouraging.
For the quarter ended June 30, InterActiveCorp's net income fell to $53.8 million, or 17... continue reading »
Long-rumored and and late in coming, AOL's decision to offer many of its services gratis is now official, announced by parent Time Warner this morning.
The announcement that AOL services would be offered free to broadband users, beginning in September, was... continue reading »
The new, ad-supported version of the erstwhile MSN Spaces has officially launched, with features intended to challenge the likes of MySpace and Facebook.
Windows Live Spaces lets users quickly create a webpage or blog, post photos and build a network of... continue reading »
aQuantive reported strong second quarter results, with growth across all three business segments. ValueClick, too, had a good quarter.
aQuantive's revenues were up 37 percent from the year-ago quarter, reaching $105.6 million, ClickZ reports; net income was $12.3 million, or $0.15... continue reading »
The Interactive Advertising Bureau is putting together a working group of member companies, including the biggest search players, to come up with guidelines and standards for defining and measuring clicks.
The Interactive Advertising Bureau has announced that it is forming an... continue reading »
Google has gone not only from online advertising to offline with print and radio ads, but it's aiming higher - way, way up, in fact - announcing an ad deal with XM satellite radio.
Google has announced its biggest offline media... continue reading »
Sporting events such as this year's World Cup and the 2008 Beijing Olympic Games in Beijing are expected have positive results on China's online ad market.
Online advertising spend in China is forecast to grow some 50 percent, from $731 million... continue reading »
The federal government has jailed a blogger for refusing to divulge what he says is shielded information.
In the first known case of a blogger being jailed by federal authorities, freelance journalist and blogger Josh Wolf was jailed Tuesday after refusing... continue reading »
comScore Networks yesterday reported its e-commerce sales estimates for the first six months of 2006 and forecasts for the entire year.
Total online spending by consumers in the first half of 2006 totaled an estimated $80.8 billion, a 20.1 percent increase... continue reading »
In Europe, Coca-Cola is running promotion in conjunction with Apple and iTunes and is also planning to launch a music website.
Starting mid-August, Coke plans give away 70 million songs via Apple's iTunes music store in the U.K., and it will... continue reading »
Americans may be online in vast numbers, but most spend more time getting their news from traditional sources than on the web, according to a new study.
Online news sources largely supplement, and do not replace, other sources of news, according... continue reading »
Some large book publishers are running the equivalent of movie trailers on the web to attract new audiences to their books.
Random House, Workman Publishing, Scholastic and other publishers are running videos on sites catering to readers as well as general-interest... continue reading »
MTV, via its acquisition of marketing services firm Y2M, will gain access to millions of college students nationwide.
mtvU, the 24-hour college network and a division of Viacom's MTV Networks, has acquired Boston-based Y2M, the parent company of an online advertising... continue reading »
RealNetworks has signed software distribution agreements with Google and Mozilla Corporation; all three compete with Microsoft.
Those who install RealNetworks software - RealPlayer, Rhapsody music service or RealArcade game - will be given the option to install the Mozilla's Firefox browser... continue reading »
The worldwide market for online video content will grow tenfold in the five years leading to 2010, according to a report released Wednesday.
The market for online content services worldwide is expected to expand by a factor of 10, growing from... continue reading »
Both the Associated Press and Google have confirmed that Google pays AP for the proprietary stories and photographs that it indexes and displays.
Settling a longtime dispute over Google's right to index copyrighted news content, Google and the Associated Press disclosed... continue reading »
Canaan Partners and Yahoo have teamed up to finance an Indian online matrimony firm operating a group of sites.
The two companies invested $8.6 million in BharatMatrimony group, with Canaan as the lead investor, its first after having just set up... continue reading »
Apple on Thursday said it is working with three automakers to integrate the iPod, which controls three-quarters of the U.S. portable player market, into their cars' audios systems.
Apple's alliance with General Motors, Ford and Mazda will ensure that the iPod... continue reading »
Federal regulators continue to promote an alternative to cable and DSL internet access.
The Federal Communication Commission on Thursday reaffirmed rules it issued in 2004 for expanding the rollout of a third alternative for broadband access - broadband over power lines... continue reading »
Some bad news for email direct marketers: More than on in three consumers use the spam button on their email client as a shortcut to unsubscribe.
In a recent survey by Return Path, nearly 79 percent of consumers admitted to having... continue reading »
Australian brewer Foster's will shift all its ad spending from TV to the web, according to the Wall Street Journal.
Foster's beer will begin its shift to online advertising with a campaign on video site Heavy.com, popular with young-adult males, reports... continue reading »
Hachette Filipacchi Media's Car and Driver is working with Revenue Science to deliver behavioral targeting services for advertisers.
Beginning Aug. 7, Revenue Science will help enable www.CarandDriver.com to extend its in-market inventory, increasing the volume of high-value impressions available to advertisers... continue reading »
Avenue A/Razorfish continues to expand abroad, acquiring a German digital shop.
aQuantive's Avenue A/Razorfish has acquired German digital marketing agency Neue Digitale for $5.6 million, plus performance-based payments over three years, reports ClickZ. Neue Digitale has 44 employees and is headquartered... continue reading »
Google has hired a former president of Time magazine to help strengthen ties with Madison Avenue.
Google has hired former Time president Eileen Naughton to head ad sales for Google's New York offices, in an apparent bid to improve the search... continue reading »
As it begins to offer its online services for free and cuts back its internet access business, Time Warner's AOL online division said about 5,000 workers would no longer be working for the company within six months.
A day after announcing... continue reading »
A Madison Avenue task force has officially announced plans for testing an electronic media marketplace in early 2007.
The task force, a coalition of advertisers and agencies, confirmed that eBay will provide the technical framework for the "e-Media Exchange," reports MediaPost.... continue reading »
The rise of social networking may have driven some users away from dating sites - one of the web's oldest businesses - but at least some niche players are thriving.
Business is apparently brisk at some religion/ethnicity-based dating and matchmaking sites,... continue reading »
By 2010, traditional TV advertising will be one-third as effective as it was in 1990, according to a study from McKinsey & Co.
That forecast assumes a 15 percent decrease in buying power driven by CPM rate increases; a 23 percent... continue reading »
Consumers are worried enough about information security breaches to a have a major impact on consumer loyalty and business relationships, according to a new study.
More than half of consumers surveyed in the U.S. and Europe say their security concerns are... continue reading »
Google has begun warning users when they are about to visit a potentially harmful website.
Users clicking on a Google search results link that might take them to a website that hosts spyware or other malicious programs will get a warning... continue reading »
A new podcast analytics technology measures podcast performance.
Online marketing firm Oneupweb's PodTractor is a hosted tracking technology that frees marketers from a reliance on less-than-accurate statistics derived from directories or server logs - or reliance on the good graces of... continue reading »
The blogosphere has been doubling in size every six months or so - and is now more than 100 times bigger than just three years ago.
Technorati's David Sifry writes that the company is now tracking over 50 million blogs (via... continue reading »
Though constituting only about 10 percent of total newspaper revenue for the Washington Post Company, online revenue surged 36 percent in the second quarter.
WaPo's newspaper division online revenue totaled $25.3 million - 36 percent more than last year's second quarter... continue reading »
ABC.com's apparently successful two-month experiment with streaming popular TV shows online has prompted a re-launch, and a new browser.
ABC.com is poised to re-launch its streaming video service in the fall with a more-advanced broadband player created by the Disney Internet... continue reading »
For the first time, Google accounted for more than 6 of 10 searches conducted in the U.S., according to Hitwise.
For the four weeks ended July 29, Google accounted for 60.2 percent of U.S. searches among the top 57 search engines,... continue reading »