The partnership between Smirnoff Vodka and James Bond, which began with 1962's "Dr. No," is being renewed in "Casino Royale," to be released Nov. 17.
The renewed alliance between Smirnoff and Bond will involve a fully integrated multimillion-dollar media campaign in... continue reading »
Higher gas prices have resulted in more online purchase request for smaller cars, according to Autobytel.
Online purchase requests for fuel-efficient cars overtook those for trucks and SUVs in the second quarter, writes Internet Retailer, citing Autobytel's Consumer Choice report, which... continue reading »
Organic's chief experience architect has left the agency and joined a video startup as chief marketing officer.
Troy Young will join the VideoEgg consumer-generated video publishing platform, reports ClickZ. Organic will divide Young's responsibilities ("creating exceptional experiences for clients") among other... continue reading »
Time Inc. is shuttering Teen People with the September issue after eight years of publication, following the footsteps of Hachette Filipacchi which unexpectedly folded Elle Girl in April (via MediaBuyerPlanner).
As with Elle Girl, Teen People will continue to exist online,... continue reading »
Popular television series Friends, cartoons and other TV shows are being made available for download via iTunes.
Warner Brothers and Apple have entered into an agreement to sell classic TV shows online, including the Jetsons cartoon and science-fiction show Babylon 5,... continue reading »
The No. 1 online retailer's sales shot up because of lower prices and free shipping, but profits missed analyst targets as it invested heavily in tech.
Amazon.com Tuesday reported that sales increased 22 percent in its latest quarter, but earnings fell... continue reading »
Apple's 10-week back-to-school promotion on Facebook will give away millions of songs to the social-networking site's members.
Apple will provide up to 250 million songs to Facebook users who are members of the site's Apple's group page, which now has some... continue reading »
Carat Fusion has expanded its search marketing capabilities with the hiring of seven search marketing professionals, including a new director of search marketing for the West Coast.
Bill Mungovan has been hired to take a lead role in managing search campaigns... continue reading »
Ninety seven out of 100 email-sending IP addresses' reputations are bad enough that email providers would likely block their messages, according to an email study.
A mere 0.9 percent of IP addresses score high enough to ensure that emails they send... continue reading »
As social networking sites grow in popularity not only with users but also advertisers, they will begin to attract hundreds of millions in ad spend, and soon surpass the $1 billion mark.
U.S. advertisers will spend some $280 million on social... continue reading »
The number and percentage of invalid clicks on ads will be shown to Google advertisers, as the search giant takes on the niggling issue of click fraud.
Google has taken a step toward more transparency regarding click fraud and has tweaked... continue reading »