2006 June 27 - MarketingVOX

NBC Upfront Closed, Take Totals $1.9B

Upfront sales closed for NBC with a total $1.9 billion commitment by major media-buying agencies, according to a report by Television Week (via MediaBuyerPlanner). Included in the $1.9 billion tally is the four hours of Sunday Night Football programming. Digital... continue reading »

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