General Electric and BBDO are launching GE's "One-Second Theater" ad campaign, showing humorous scenes from commercials re-edited for...
The MTV Networks recent upfront presentation urged advertisers to make multiplatform buys - and it has just announced...
To keep up with Google and Yahoo, Microsoft will invest heavily - $1.1 billion on its MSN online...
As expected, CBS has launched "innertube," its ad-supported broadband channel of original web content, companion shows to CBS...
eBay plans to integrate its Skype voice over IP service into the auction marketplace to facilitate communication between...
After registering its strongest growth in six years in the first quarter, Retail Forward's Future Spending Index retreated...
Voice portal firm Tellme Networks has added former Apple software chief Avadis "Avie" Tevanian to its board of...
NetShelter, a site representation company for technology content websites, today announced (pdf) the launch of the NetShelter Branded...
Email accreditation provider Habeas has launched a new email reputation database, SenderIndex, which will make use of the...
A new national advertising network, DotConnect Media, which launched last week, provides direct access to over 1,550 newspaper...
Moms are apparently using their high-speed internet connections to replicate the neighborhood social circle - and websites aimed...
Behavioral-targeting firm Tacoda and rich media and video ad technology provider Tremor Network have partnered to create behaviorally...
Search engine marketers perform, on average, five job functions in addition to search engine marketing, according to research...
Hoping to give structure to and organize the consumer-generated advertising movement, a new player on the scene plans...
Yahoo is set to unveil today the long-awaited revamp of its online advertising platform (codenamed Project Panama), which...
TiVo today launched its new advertising search product, TiVo Product Watch, offering advertisers a new way to reach...
The next generation of internet-connected game console revenues will increase from roughly $800 million in 2008 to nearly...
A year after taking the fall because the 2002 merger between AOL and Time Warner went bad, former...
Many key advertising categories are leaving men's magazines and following male consumers to more interactive media, writes MediaWeek...
Microsoft confirmed last week that it's acquiring in-game advertising network Massive but would not provide details of the...
While newspaper circulation dropped 2.5 percent in the six-month period ended March 31, newspaper websites had an eight...
Double Fusion has acquired in-game ad agency Eiko Media, which specializing in "storyline integrations" - or in-game product...
Blogs, feeds, and podcasts - a potentially huge advertising market - have yet to be tapped, with no...
After previewing Heavy.com's slate during its "digital upfront," Virgin Mobile has agreed to sponsor the Heavy.com series "Behind...
Because of Google's strong first-quarter performance, Merrill Lynch has updated its forecast for online ad spend to 28.7...
Fast-growing internet advertising companies ValueClick and aQuantive nearly agreed to merge in recent days, but the deal fell...
Goodmail Systems on Monday announced that 15 major email service providers have agreed to use its email accreditation...
ESPN.com has partnered with Ziff Davis Game Group to launch this fall a new sports videogame section, called...
Apple's iTunes has started selling TV programs from Fox, including "24," "The Shield," "Prison Break," and "Buffy the...
Time Warner plans to reduce by 1,300 the number of jobs at its AOL unit - a 7...
In a landmark agreement within the entertainment industry, by this summer Warner Brothers is expected allow file-sharing technology...
YouTube has launched a service for uploading homemade video clips to its site via mobile phones or PDA,...
Yahoo and Telemundo Network Group plan to merge their U.S. Spanish language websites to expand their reach into...
Microsoft's Windows Live Messenger beta has been opened to the general public and features a free voice over...
MySpace has soft-launched an instant-messaging client - MySpaceIM - available only on Windows PCs for the moment -...
Google is expected to announce today the launch of Google Health, a vertical search engine for health and...
TiVo is teaming up with online video firm Brightcove Networks to deliver web-based programming to TiVo's broadband DVRs;...
A group of top advertisers led by Wal-Mart's Julie Roehm are looking to test a proposed online auction...
The Internet Corp. for Assigned Names and Numbers has officially rejected ".xxx" as a suffix for adult-only websites,...
E.W. Scripps has put up for sale its web and TV retailing unit - the Shop At Home...
An animated potato serves as the frontman for AOL's and Warner Bros.'s first campaign to promote the recently...
The New York Times has announced the expansion of its print and online car sections. The Automobiles section...
Now that Herald Media has sold off suburban newspapers in order to free the Boston Herald of debt,...
A former Google advertiser filed a suit Wednesday to block a $90 million settlement of a class-action suit...
Controversial adware firm 180solutions's Zango.com site has been offering streams of two Warner Bros online-only shows - the...
Think Partnership today announced that CEO Gerard M. Jacobs and Chairman T. Benjamin Jennings have tendered resignations as...
Google has been testing selling video ads and experimenting with ads in its mobile services abroad, Google's chairman/CEO...
A proposed federal law requires schools and libraries to make social networking sites inaccessible to minors - and...
Google cofounder Sergey Brin had some harsh words for competitor Microsoft - it is a "convicted monopoly," he...
Scripps Networks announced that the newest addition to broadband channels, DIY Woodworking, is now available through the website...
