Speakers at the Thursday session of the American Association of Advertising Agencies conference made unusually assertive remarks about...
E-marketing solutions provider e-Dialog, based in London and Lexington, Mass., Thursday announced the acquisition of Adinfonitum, a Bellevue,...
Massive Incorporated announced that it will deliver dynamic advertising into Major League Baseball 2K6, reports MediaBuyerPlanner. As part...
Yahoo has apparently released a test version of a new search advertising monetization model in Scandinavia and will...
Think Partnership has acquired Litmus Media and will incorporate the latter's pay-per-click search ad network, click-fraud prevention and...
Leading online video provider Klipmart Thursday announced that it will put online video into the traditional television upfront...
WPP Group's Mediaedge:cia has taken over the media planning and buying for film studio DreamWorks SKG - which...
At a time when website traffic - readers, that is, and therefore advertisers - can make or break...
Prism Business Media will shutter the print version of Video Systems, the company has announced, and is launching...
Most consumers are reluctant to watch full-length content, such asTV shows, on mobile phones because the screens are...
A previously announced blog syndication service offering newspapers commentary from 600 bloggers will be launched tomorrow, writes Reuters....
Online advertising network Aptimus today announced 10 new distribution channels for Aptimus Network, a "point of action" network...
Google has acquired a new text search algorithm developed by University of New South Wales student Ori Allon...
Not only is Dimension Films' Scary Movie 4 the first film placed by a studio on online video...
Behaviorally targeted online advertising network Tacoda is breaking its first ad campaign this week, seeking to promote itself....
Within a decade, newspapers will evolve into mostly online entities, according to Ken Doctor, analyst at research and...
Klipmart, a leading provider of online video, has partnered with MediaVest Digital Connections and Carat Fusion to develop...
ZenithOptimedia today (Monday) revised its outlook for global ad spending, forecasting that internet advertising spend will overtake outdoor...
In its the latest move to strengthen its networks in China, Omnicom Group announced Sunday the official...
Shows about a hot female detective, a 40-something single guy ordering a steak sandwich and Madonna as a...
Comcast and Sony plan to offer an on-demand cable, internet and wireless network featuring horror films, reports Reuters....
Goodmail CEO Richard Gingras told advocacy groups and legislators at a California Senate committee hearing last week that...
Recent concerns surrounding MySpace have resulted in Fox Interactive Media's hiring of former Justice Department prosecutor Hemanshu (Hemu)...
As anticipated, late last week PayPal officially launched a mobile payment system that will likely open up all...
The New York Times's About.com will syndicate video content on Expo TV, an on-demand TV and broadband network...
Search firm Webaroo has launched a service allowing offline searches of the internet on laptops or mobile devices,...
Disney's ABC Television will offer "Desperate Housewives," "Lost" and other top shows on the web, for free, to...
Sponsored-link provider Kanoodle today announced a multiyear exclusive distribution agreement to provide content-targeted sponsored links to Dow Jones...
Four of ten searchers tend to click on links on the first page of search results - then...
The prestigious EFFIE awards panel used a modified scoring criteria this year to include a stronger focus on...
EyeWonder has announced (pdf) that its rich media ad formats - Instant Play Video Ads, Self-Select Video Ads...
McDonald's franchises near Tulsa, Oklahoma, have joined mobile marketing company Gamut Industries to develop Mobile Whoa - a...
MTV Networks' Comedy Central and iFilm are partnering to launch a contest for show-creator wannabes, giving them the...
Microsoft has launched, in beta, Windows Live Academic - a rival to Google Scholar - for searching through...
MTV and VH1 will air - via their broadband and mobile platforms - content from a "flashmob" concert...
MSN will no longer place as much emphasis on "branded entertainment" solutions to marketers and will emphasize the...
Some 78 percent of manufacturing companies plan to increase spending on their corporate websites, 60 percent will increase...
Yahoo has launched an upgraded travel service that combines Yahoo Search with travel-specific features, posing a serious challenge...
The U.S. Patent and Trademark Office issued a patent to Google covering a "voice interface for a search...
Combined blog, podcast and RSS ad spend by the end of 2005 totaled $20.4 million, a 198.4 percent...
There were 15.7 million Hispanic users of the internet in the U.S. in 2005, according to eMarketer, and...
A new JupiterResearch study reports that the adoption of public Wi-Fi by the online population increased 43 percent...
While the rapid growth and young audience of social networks like MySpace and Facebook are attractive to marketers,...
YouTube.com has begun another promotion for established media companies as it tries to establish itself as a legitimate...
Ford's Land Rover is launching a web destination site to build its brand with broadband video and user-generated...
According to a survey of EmailLabs' Intevation Report newsletter subscribers and ClickZ's "Email Delivery" column readers, 82 percent...
Advertising within videogames will be heading toward the $2 billion mark by the end of the decade, according...
Google is opening a research and development center in Moscow this year, reports Computerworld Russia (via MarketingPilgrim). Sergei...
When Time Warner Cable introduced video on demand in New York, it generated advertising and agency interest in...
New York State Attorney General Eliot Spitzer's recently filed suit against Direct Revenue has revealed some of the...
