2006 April 20 - MarketingVOX

ANA: Marketers Up Branded Entertainment Spending

Marketers are increasing spending on branded entertainment, according to an Association of National Advertisers survey, reports BtoB Online. Some 62 percent of marketers are shifting funds for branded entertainment away from traditional TV budgets, up from 52 percent last year.... continue reading »

'Precious' Ringtones via Bluetooth Subway Ads in Toronto

DuPont Endorses WOMMA Ethics, Raises Bar for U.S. Companies

CMP Launches IT Database Marketing and Sales Development Suite

Motor Trend, Other Mags Use Web Video as TV Channels

AT&T, Yahoo Bow Enhanced Web Mail with Integrated RSS Reader

Borrell: Local Online Ad Spend to Reach $5.8 Billion

Sisterwoman.com Launched; TLC, Neutrogena Sponsor

IAB/PwC: Internet Advertising Revenues at Record $12.5 Billion

Burst: Online Ads Make Impression; Internet Primary Source for Purchase Info

Google to Charge for AdWords API

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