2006 April 04 - MarketingVOX

Reader's Digest Acquires Allrecipes.com for $66 Million

The Reader's Digest Association said it plans to close on its purchase of recipe website Allrecipes.com for $66 million in its fourth fiscal quarter ending June 30, writes Yahoo News (via MediaBuyerPlanner). The newly acquired site will serve as a... continue reading »

America Online Renamed AOL

Sorokin Joins Carat Fusion as President

Political Ad Blitz in Key Markets Tightens Inventory

ISPs Don't Deliver 21 Percent of Emails

Newspapers Cash in on Blogs

'Engagement' Defined, Now the Hard Part

Accipiter Extends Ad Trafficking Services to U.S.

Critics Hijack GM's Chevy Viral Video Campaign

Redesigned, Portal-like NYTimes.com Offers Readers, Advertisers More Choice

Advertising.com Launches Online Video Advertising Network

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