The Reader's Digest Association said it plans to close on its purchase of recipe website Allrecipes.com for $66...
Time Warner's America Online is now officially AOL - and has also changed its status from a corporation...
Scott Sorokin has joined Aegis Group's interactive and direct agency, Carat Fusion, as its new president, reports AdWeek....
Two months after Magna Global warned its clients to "be flexible" and begin locking up inventory in key...
Some 20.5 percent of permission-based commercial email was either delivered to
junk mail folders or not delivered at all...
Given that a new blog is created each second, media analysts have predicted that by 2021 "citizen journalists"...
The Advertising Research Foundation (ARF) presented a definition of "engagement" at its Re:Think conference in New York last...
Online advertising technology firm Accipiter Solutions today announced it has extended ad trafficking services to U.S. clients to...
General Motors insists that its do-it-yourself viral ad campaign for a Chevy SUV is a success, although some...
The New York Times yesterday announced a major redesign of its website, NYTimes.com, with the planned enhancements to...
AOL subsidiary Advertising.com today announced the launch of its new video advertising network, which will aggregate pre-roll inventory...
