Web analytics provider Coremetrics has acquired IBM's SurfAid Analytics, an on-demand web analytics service, reports DM News. SurfAid,...
In an effort to promote teen safety, social network MySpace recently deleted 200,000 "objectionable" accounts, but the move...
MTV has released the results of an inhouse study on advertising effectiveness as it relates to the multi-platform...
Leading behavioral targeting firm Tacoda today announced (pdf) that a group of large local websites have joined its...
Google remained the most popular search engine in the U.S., attracting 48.5 percent of all searches conducted in...
Adults have become addicted to their cell phones, with four out of 10 adults ages 18 to 29...
Klipmart, provider of online video advertising, has produced a new six-panel video ad unit to promote the Amp'd...
Within the next few weeks, Third Screen Media - the leading U.S. provider of mobile advertising and marketing...
BBDO and some of its Omnicom Group siblings have been signed up, without review, by the National Football...
As Madison Avenue prepares for this week's American Association of Advertising Agencies conference in Scottsdale, Ariz., it faces...
Conde Nast, the nation's second-largest magazine publisher, has upped its commitment to the web, reflecting readers' propensity to...
Today is the first day of the rest of Claria's life as a behavioral targeting firm as it...
The Reader's Digest Association said it plans to close on its purchase of recipe website Allrecipes.com for $66...
Time Warner's America Online is now officially AOL - and has also changed its status from a corporation...
Scott Sorokin has joined Aegis Group's interactive and direct agency, Carat Fusion, as its new president, reports AdWeek....
Two months after Magna Global warned its clients to "be flexible" and begin locking up inventory in key...
Some 20.5 percent of permission-based commercial email was either delivered to
junk mail folders or not delivered at all...
Given that a new blog is created each second, media analysts have predicted that by 2021 "citizen journalists"...
The Advertising Research Foundation (ARF) presented a definition of "engagement" at its Re:Think conference in New York last...
Online advertising technology firm Accipiter Solutions today announced it has extended ad trafficking services to U.S. clients to...
General Motors insists that its do-it-yourself viral ad campaign for a Chevy SUV is a success, although some...
The New York Times yesterday announced a major redesign of its website, NYTimes.com, with the planned enhancements to...
AOL subsidiary Advertising.com today announced the launch of its new video advertising network, which will aggregate pre-roll inventory...
As the Chinese observe the Qing Ming festival honoring the dead, a man in Jiaxing, near Shanghai, attempted...
Newspapers face declining circulation and falling stock prices, but two reports issued this week suggest newspaper websites offer...
Publicis Groupe's MediaVest, which buys for Proctor & Gamble, has announced that it has named its TV-buying teams...
Politicians will increasingly use the internet as a direct marketing and branding channel, relying on podcasts, blogs and...
Recognizing the increase in popularity of sites like MySpace.com and Facebook.com, photo-sharing site Webshots will launch its own...
Cable network G4, targeting gamers, has partnered with user-generated video hub YouTube.com to distribute video content from the...
The print version of five-year-old Elle Girl magazine will be shut down by Hachette Filipacchi Media U.S., but...
New York Attorney General Eliot Spitzer has filed a suit against Direct Revenue, alleging the company secretly installed...
MSNBC.com, together with Action Engine, has launched a multimedia ad-supported mobile news offering, reports ClickZ. MSNBC.com Mobile is...
Mediamark Research Inc. (MRI), Madison Avenue's primary source for magazine audience estimates, announced a new undertaking: measuring how...
Google is testing real estate and auto search sites built on Google Base and Google Maps, according to...
Hispanics, with a purchasing power of over $700 billion annually, are often referred to as the largest minority...
Clear Channel Radio's Online unit Wednesday announced that it has selected Google as its exclusive search partner for...
Despite a growing familiarity with podcasting, only a small percentage of Americans regularly listen to them, according to...
Google has opened up the beta test of its freestanding, desktop account-management tool for larger accounts - AdWords...
Some National Public Radio listeners are bypassing its semiannual fund drive and instead loading up their MP3 players...
The recent redesign of the New York Times' website is so good that consumers would be better off...
In yet another sign of the times, Time Inc. said advertising sales for all its business/finance titles (e.g.,...
Concluding its review of proposals to create a citywide wireless broadband network, San Francisco has selected the EarthLink/Google...
Because of anticipated record mid-term election campaign ad spending, Merrill Lynch late Wednesday upgraded its forecast for U.S....
Google is introducing a position-preference feature that allows advertise more control over where their ads appear, essentially by...
Merger and acquisitions activity, which began to rebound in 2004 and exploded in 2005, is so far soaring...
Marketers' rapidly growing interest in broadband video advertising is of great concern to cable companies that have made...
According to a new study by the U.K. Association of Publishers (AOP), display advertising accounts for 41 percent...
The Direct Marketing Association has suspended its Shop-At-Home program, which promotes internet and catalog shopping to consumers by...
Car searches on cars.com hit a record high in March - exceeding 8.3 million unique visitors - according...
Search activity is now tied with emailing as the number one activity among internet users, according to a...
