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February 2006
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IAB, ABCE Announce Global Spiders & Bots Filtering ListTo help ensure accurate online advertising impression counts during audit processes, the Interactive Advertising Bureau (IAB) and ABC...Technorati: Blogosphere Ballooning; 1.2 Million Posts a DayThe blogosphere is now more than 60 times larger than it was merely three years ago, and it...Amazon to Launch Contextual Ad Network with Affiliates
GM Cuts Ad Budget by $200 Million; Will Shift to Digital, Events
Super Bowl Commercials Catch Second Wind on WebMore than 50 commercials appeared during Super Bowl XL on Sunday, but instead of vanishing into the ether...TVG Brings Horseracing to FoxSports.com
Men More Likely to Shop Online for Valentine's DayMen are more likely than women to buy their Valentine's Day gift online, reports Internet Retailer, citing a...'Soup Operas' Hope to Find Home in CubiclesThe General Mills Progresso brand has launched a website featuring nine short films, so-called "Soup Operas," with Publicis...Dell Tests Bundling Google Software
Half of mOne Becomes Neo@OgilvyOneOgilvyOne Worldwide has officially launched Neo@OgilvyOne, which will handle digital and direct media after the breakup of mOne,...Rocketboom Inventory Auctioned on eBayVideo blog Rocketboom, having decided to run ads on its site for the first time since its launch...More NBC U Content to Become Available OnlineSet to launch in spring, Aeon Digital, a new online on-demand service, will make more NBC Universal content,...Lazard: Time Warner Handling of AOL Just AwfulSince the 2001 merger of Time Warner and America Online, "Time Warner's missteps have been particularly value-destroying at...New Sites Could Shake Up Real Estate Biz
Online Advertising Motivates College Students to BuyA recent survey of 18-34-year-old college students and recent grads found that online advertising motivates them to purchase...By Jove, Stop - for G*d's Sake…At least one America Online user is charging that the company is using the name of God in...NSA May Be Spying on Ordinary Email in U.S.Agents operating a controversial National Security Agency surveillance program may have snooped on the emails and phone calls...Media Execs Say Web Can Grow TV AudiencesMedia companies can take advantage of the web's community features and their TV shows' online fan bases to...Agency.com CEO Scales Resigns
Blinkx Bows Ad-Supported News Video ServiceSearch engine Blinkx has partnered with news producer ITN (U.K.), in the process creating a new broadband TV...Volvo Launches Mobile Auto ConfiguratorVolvo Cars of North America today announced the launch of a new car configurator that runs on BlackBerries,...Google Desktop Update Challenges Microsoft's Control
Christian Critics of Da Vinci Code Offered Website PulpitTo forestall - or at least retain some control over - the expected controversy over the upcoming film...B2B Marketers: Focus Not on ROI but Intellectual CapitalPanelists at Wednesday's Business Marketing Association's What to Expect 2006 formed a consensus that marketers should invest more...AdWords Bidding Now Open for Print Media
P&G's Media Duties Shift Sign of Trend
Searches Up 55 Percent, Google Accounts for HalfThe total number of U.S.-based searches conducted across approximately 60 search engines in December reached nearly 5.1 billion...India's Internet User Numbers Up 54 PercentInternet adoption continues to grow in India, having reached 38.5 million by yearend 2005, according to data from...Clear Channel's HD2 Multicast Streams up 71 Percent
Online Retail Spending, Influence to GrowOnline retail spending will increase from $81 billion in 2005 to $95 billion in 2006 - reaching $144...Cingular Launches Concerts as Mobile-Only Content
Cultural Chasm a Consequence of ConvergenceAd execs speaking at a digital media summit in New York this week said despite all the commotion...Online Orders from Abroad a Greater Fraud RiskSome 55 percent of U.S.-based online merchants accepted orders from outside the U.S. and Canada in 2005, and...TVEyes Searches TV News Broadcasts
FTC May Out Advertisers that Use Adware
Isobar Acquires Ammo for WOM MarketingStartup Turns Phones into Outdoor-Screen Remotes
Coke Bloggers to Post from Winter OlympicsSix college students from China, Germany, Italy, Canada, Austria, and the U.S. are blogging about their trips to...HD Radio Gets Dedicated Website
NBC Mobile Delivers Olympic Coverage
Car Dealers Using Search, Shifting Ad BudgetsSome 50 percent of car dealers are relying on search marketing and intend to increase their paid search...Microsoft to Launch Mobile Email Push
Booz Allen: Internet Is Source of Half of all HiresU.S. companies' primary source for hiring employees is the internet, producing 51 percent of all hires, according to...'Playboy' to Feature 'Girls from MySpace'
Buying (into) RSS Advertising (Part 3)Pheedo CMO Bill Flitter completes his three-part series in ReveNews on "How to Buy RSS Advertising," focusing on...Wither Blogging?A new Gallup poll says the average American is not wild about blogs. Blog readership hasn't increased over...Time to Finally Let Loose Officepirates.comTime Inc. is expected to finally launch online men's magazine Office Pirates on Feb. 22, after several years...Rocketboom eBay Ad Auction Yields Winners
BzzAgent Launches Word-of-Mouth Media Channel
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