|
|
|
Home »
Archives »
January 2006
« Previous Entries · · Next Entries »
AT&T Online Campaign to Reach Half of Web UsersClick to enlarge The massive AT&T campaign launched on New Year's Day will hit the web on Jan. 9...DaimlerChrysler Portals a 'Dynamic Doorway' into Auto ShowsDaimlerChrysler is preparing an online promotion for this season's auto shows, with Organic creating three portals showcasing the...Keyword Price Declines PersistKeyword prices fell to an average of $1.43 last month, or 16 percent less than the $1.70 average...Google Video Store to LaunchGoogle on Friday afternoon announced its much-anticipated video service - Google Video Store - which will soon begin...Search Marketers Spent $5.75B, Mostly on Paid PlacementAdvertisers in the U.S. and Canada spent $5.75 billion on search engine marketing (SEM) in 2005 - 44...Going Global Means Using the Local LingoAdding languages to websites will become a trend among retailers and other companies that seek a global audience,...Walmart.com Shuts Down Recommendation FeatureWal-Mart shut down its movie recommendation software after its website suggested movies about famous African-Americans such as Martin...ABC to Distribute BBC News OnlineABC News Digital Group has signed an exclusive deal with BBC Worldwide to distribute BBC News via broadband...Intel, Google to Collaborate for Video SearchIntel and Google last week announced plans to work together to bring Google Video to the new Intel...GM, Mazda, Discuss Ad StrategiesInstead of using incentive programs to sell cars in 2006, General Motors marketing will lean toward the idea...A Day of Rest Even for E-CommerceOne of the benefits of e-commerce may be that customers can expect 24/7 shopping and service, but some...Google Print Ads Run in Chicago Sun-TimesGoogle is running classified-like ads in the pages of the Chicago Sun-Times, which so far is the only...Clear Channel VODs to Offer 15-Second AdsA beta version of a Videos on Demand feature will be available on 16 of Clear Channel Radio's...Circ Auditor Gives Nod to Standalone Digital PubsMedia circulation auditor BPA Worldwide has amended its rules (pdf) to audit standalone digital magazines in addition to...Google Increases Lead in Search Share RankingsGoogle maintained its lead in the U.S. search market in November with 39.8 percent of all the searches...CNN, Time Merge Biz Sites, Rely on Online AdvertisingTime Warner's CNN and Time Inc. have re-launched CNNMoney.com with content from Time's business and finance titles, abandoning...Think's WebSourced Becomes MarketSmart InteractiveSearch engine optimization agency WebSourced has changed its name to MarketSmart Interactive to reflect the evolution of the...MyAdBase.com Encourages Press Release PostingsMyAdBase.com, a site that caters to sellers of ad space in the U.K. and Ireland, as well as...Yahoo Provides Free Internet Access at Sheraton HotelsYahoo has struck a deal with Starwood Hotels & Resorts Worldwide to provide internet lounges and free Wi-Fi...'Saturday Night Live' Viral Boosts YouTube TrafficVideo-sharing site YouTube.com's audience spiked from 624,000 for the week ended Dec. 18 to 2.3 million for the...Mobile Game Market Growing - into Advertising OpportunityMobile gaming is quickly growing, with worldwide mobile gaming revenue for 2005 reaching $2.5 billion, according to eMarketer,...Online Customer Service Deteriorated in 4Q05A study of 100 online retailers found a decline in customer service in 4Q05 compared with 4Q04, reports...Engage In-Game Advertising Launches with Subway CampaignA new in-game advertising agency, Engage In-Game Advertising, based in San Francisco, has launched its first campaign, placing...Holiday Shoppers Less Satisfied with Online RetailersConsumer satisfaction with many top retail websites decreased during the holidays according to a ForeSee Results and FGI...Miva May Be up for GrabsOnline marketing firm Miva, formerly known as FindWhat.com, said it has hired Deutsche Bank Securities to help it...AOL Expands Video Search Capability with TruveoAOL announced Tuesday that it is acquiring video search startup Truveo, which offers technology to more easily find...New Publicis Digital Venture RumoredPublicis Groupe Media has been recruiting high-level agency media execs and will soon announce a major new digital...MSN Advertising Launches U.K.-based Profiling ToolMSN (U.K.) is launching a new audience-profiling tool that enables advertisers to target users based on demographic criteria,...WSJ.com Revamps Two Popular ColumnsThe Wall Street Journal Online announced major changes in two of its most popular columns, Washington Wire and...Broadway Gets New Street Level Ad ProgramSituation Marketing, an online marketing strategy group servicing the theatrical industry, and Hopstop.com, a mass transit directions portal...Revenue Science to Bring Behavioral Targeting to UnivisionBehavioral targeting firm Revenue Science has been selected by Univision Online, the interactive division of Univision Communications, to...Online Sales, Up 29 Percent, Again Surpass $3BOnline sales passed the $3 billion mark for the week ended Dec. 18, increasing 29 percent to $3.03...Hitwise: Google, eBay Drive Online Retail VisitsOnline shoppers tended to rely more on Google than other search engines for their shopping-related searches in December,...Online Agency Creates $500 TV Ads for Local BusinessesA new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media...TV Stations' Website Revs Doubled in 2005Online advertising revenue for local TV websites was an estimated $283 million in 2005, twice as much as...Consumers: For VOD, We'd Rather See Ads than PaySixty-two percent of consumers prefer free on-demand TV programs with commercials rather than commercial-free VOD programs that cost...Murdoch: MySpace Can Beat Theirs (Yahoo's, MSN's)News Corp. Chairman Rupert Murdoch finally revealed, at least in part, his plans for the social-networking website MySpace.com,...Google Seeks Mobile Click-to-Call Ad PatentA new Google patent application hints at the search giant's plans for the mobile advertising market, with a...In-Car Navigation to Offer Real-Time Clear Channel Traffic DataClear Channel's Total Traffic Network, a division of Clear Channel Radio, announced that real-time traffic data is now...Vodafone, Sony Form Mobile Music PartnershipThe world's biggest cell phone company, Vodafone Group Plc, will launch a new music service to provide -...KISS Frontman Creates Indy Racing CampaignThe Indy Racing League has signed Simmons Abramson Marketing, led by KISS's Gene Simmons, to create a market...B2B Editors: More Ethics, Less Toadying to AdvertisersNine of ten editors who responded to on an online survey by the American Society of Business Publication...WPP Assembles Cross-Agency 'Team Ford'WPP will be bringing together resources from its major agencies and forming a one-stop shop, Team Ford (based...Arc, Burnett to Set up Detroit OfficeMarketing services agency Arc Worldwide, part of Publicis, has opened a Detroit office with sister agency Leo Burnett,...MSN, SuperPages.com Partner for Local AdsMSN'S local search began on Thursday to include three Verizon SuperPages.com local ads - a mix of pay-per-click,...Million Dollar Homepage Reaches Goal, Suffers DDoS AttackClick to enlarge The final 1,000 pixels of the Million Dollar Homepage sold for $38,100 in an eBay auction...PodZinger Launches Audio Search, PPC Ad Biz ModelPodZinger on Wednesday officially launched its audio search service that's based on speech-recognition software that parent company BBN...Seven Digital Marketing Predictions for 2006eMarketer this week issued e-marketing predictions for the coming year: (1) Online advertising will constitute 5.4 percent of...Microsoft's New adLabs Develops Video Hyperlink AdsMicrosoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft... |