GM, Mazda, Discuss Ad Strategies

Instead of using incentive programs to sell cars in 2006, General Motors marketing will lean toward the idea...

A Day of Rest Even for E-Commerce

One of the benefits of e-commerce may be that customers can expect 24/7 shopping and service, but some...

Google Print Ads Run in Chicago Sun-Times

Google is running classified-like ads in the pages of the Chicago Sun-Times, which so far is the only...

Clear Channel VODs to Offer 15-Second Ads

A beta version of a Videos on Demand feature will be available on 16 of Clear Channel Radio's...

Circ Auditor Gives Nod to Standalone Digital Pubs

Media circulation auditor BPA Worldwide has amended its rules (pdf) to audit standalone digital magazines in addition to...

Google Increases Lead in Search Share Rankings

Google maintained its lead in the U.S. search market in November with 39.8 percent of all the searches...

CNN, Time Merge Biz Sites, Rely on Online Advertising

Time Warner's CNN and Time Inc. have re-launched CNNMoney.com with content from Time's business and finance titles, abandoning...

Think's WebSourced Becomes MarketSmart Interactive

Search engine optimization agency WebSourced has changed its name to MarketSmart Interactive to reflect the evolution of the...

MyAdBase.com Encourages Press Release Postings

MyAdBase.com, a site that caters to sellers of ad space in the U.K. and Ireland, as well as...

Yahoo Provides Free Internet Access at Sheraton Hotels

Yahoo has struck a deal with Starwood Hotels & Resorts Worldwide to provide internet lounges and free Wi-Fi...

'Saturday Night Live' Viral Boosts YouTube Traffic

Video-sharing site YouTube.com's audience spiked from 624,000 for the week ended Dec. 18 to 2.3 million for the...