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2005
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Newspapers See Big Online Ad Gains, Still Not Enough to Make DifferenceMerrill Lynch said newspaper ad growth will likely have slowed in Q4 2004, according to MediaPost, despite spectacular...Wal-Mart Addresses PR Storm with Site, Search CampaignWal-Mart launched an anti-anti-Wal-Mart site at walmartfacts.com to counter the growing internet chatter about its labor practices, according...TripAdvisor to 'the Nunnery'TripAdvisor, falling in line with industry wags who predicted it would choose the same agency used by fellow...Hundreds of Retailers Spending $50,000 or More a Month in Searchsearch engine marketing firm Efficient Frontier estimates that between 350 and 500 American retailers are now spending more...Chatter: MSN to Launch Search Beta Feb 1Online chatter among search geeks indicates Microsoft may be ready to go live with its MSN search beta...Roomba Case Study Argues for Search Term TargetingAdAge compiled a brief case study of automated vacuum brand Roomba using paid search marketing, along with an...'Broadband' Connections Average Anemic 2.1 MbpsAmerican downstream broadband connections average about 2.1 Mbps, about 20 times the speed of a typical dial-up connection,...Two Firms Added to Mobile Messaging FrayTwo more ad companies announced they'll be joining the mobile short text messaging market. Interchange launched an SMS...Kapor: Firefox Could Succeed Only Outside AOLSomething in the structure, culture, or perhaps even the water, of AOL prevented the Mozilla browser efforts from...Youth Adopt Broadband, Reduce TV, but Watch Both at Same TimeeMarketer reports that a recent Bolt survey shows rapid adoption of broadband connections among its youth readers. 70...Businesses Handle Own Search Duties, Look for Direct ROIKeywordRanking.com reports that about three quarters of businesses polled are not working with a firm to help them...Fewer Seniors Online than ThoughtThe Kaiser Family Foundation released a study, examined by MarketWatch, revealing that 70 percent of seniors have never...Jupiter: Net Ads to Overtake Magazines in '07Jupiter announced that paid search led the online advertising rejuvenation of 2004, rising 34 percent in the year....180solutions Fighting Affiliate 'Crammers' that Turn Adware to SpywareMediaPost reports adware firm 180solutions is revising its software to help combat stealth downloads and is joining an...Google Seeking Own Backbone NetworkGoogle may be interested in creating its own global fiberoptic network backbone, as suggested by a Light Reading...Texas Charges Two as Spam KingpinsTexas state prosecutors filed civil charges against a University of Texas student and a California resident, alleging that...Product Manager Reveals Google TriviaA blogger reports on learnings gleaned from a talk at PARC given by Marisa Mayer, a Google product...Google Rumored to Devolop Comment Spam KillerSteve Rubel's Micro Persuasion gives the scoop on rumors that Google is developing a new sort of tag...New Sites Need Patience with Google ListingsSearchEngineGuide's Scottie Claiborne lays out some advice, mixed with a little speculation, as to why new sites tend...Advertising.com to Employ UnsubCentral's Can-Spam Compliance TechnologyUnsubCentral, an email suppression list manager that helps firms comply with Can-Spam legislation and abide by subscriber preferences,...Domain Names Vulnerable to HijackingA New York Times piece covers the domain name hijacking of a prominent New York ISP, showing how...i-Frontier Brand Retired in Favor of Avenue A/RazorfishPhiladelphia lost its biggest claim on the internet media industry this week when Brad Aronson's i-Frontier officially merged...Huge RSS Study ReleasedEuropean e-marketer Rok Hrastnik spent the last year or two researching an exhaustive review of syndication technology on...Diller: IAC Is No PortalIAC's Barry Diller joins a long line of internet executives making assurances that they do not intend to...Responsys Staffs up Marketing Department at Competitors' ExpenseClickZ reports that email services firm Responsys staffed up its marketing department with a series of hires from...Rich Media May Get its Day in Sun in 2005eMarketer predicts that 2005 will be the "year of rich media." It also says that - unlike years...Media Buyers Expect Spending Increases in 2005, Except for TVMediaPost reports that a poll of a media buying sub-group of its audience shows almost unalloyed optimism about...WhenU Moves to Grow its Own Sales ForceIn its ongoing attempt to transform itself to a less controversial online ad company, adware firm WhenU brought...New Agency Opens Creative to India OutsourcingIn what should be a nightmare for many coffee-swilling, depressive, creative-blocked, sardonic creatives that lurk in the plusher...Buyer Warns about Aggregated Media NetworksProminent online media buyer Tom Hespos called for a more transparent process to be developed in handling "blind"...Ten E-Tailers Stand Out for ServiceThe E-Tailing group published a review of 100 major e-commerce sites, finding 10 of them meeting all of...Blogger Hopes for Endorsement, Other DealsProminent PR blogger Steve Rubel writes that marketers should approach relevant bloggers and offer endorsement deals, writing contracts...U.K. Holiday Sales Grow 20 PercentA British online trade group reported that 2003 holiday sales were up 20 percent, according to Internet Retailer....Orbitz Has Wandering Agency EyeAdWeek reports online travel e-commerce site Orbitz is going behind the back of its agency of record, Young...Eyeblaster Replaces Marketing Execs, Names McFarland GMEyeblaster, the rich media company that conducted a marketing departmentectomy last year, hired or promoted three people to...Email Omnipresent, Big Influence in Holiday ShoppingA Return Path survey found that almost everyone felt they received much more email during the holiday season,...Telecoms Lead Net Ad Growth in Late '04New Nielsen/NetRatings figures show that telecom advertisers and financial firms were the biggest drivers in last month's large...Google to Intro 'No Follow' Tag in Swipe Against Comment SpamCNET reports that the rumors are true that Google is about to announce a new tag publishers can...New JibJab Parody via YahooJibJab took advantage of both its new relationship with Yahoo and the publicity around yesterday's sparkling Yahoo financial...Yahoo Results Encourage Net Ad IndustryWhile the many industry watchers in the financial realm likely overstate the applicability that trends in Yahoo's financial...Friendster Deigns to Dip into Online Ad MarketDoubleClick announced this morning that it signed up Friendster as a "high volume" ad client. the 13-million-member Friendster,...eXact Advertising Buys Rawhide SearcheXact Advertising announced it acquired Rawhide Search Solutions, adding several lines of search marketing to its direct response...Court TV Traffic Breaks Billion MarkCourt TV told MarketingVOX its traffic reached 1.2 billion pageviews in 2004. That represents a 24 percent increase...Gamevertising Firm Gets 3rd VC RoundGamevertising outfit Massive told ClickZ it raised $10 million to support its product development and office expansion efforts....Affluent Use Net MoreDM News reports that a new Packaged Facts study found a very large correlation between people's wealth and...Lobbyist Firm Gathers Trade Groups to Discuss 'Bono Bill'Four major industry trade groups are gathering together to discuss the recently re-introduced HR 29 "Bono Bill" that...AOL to Release Desktop SearchAOL will release a new set of search features today in a limited release, according to BetaNews [via...Comment Spam Killing Tag Adopted by MSN, YahooGarrett French reports in SearchEngineLowdown that both Microsoft and Yahoo told Google they would join it in recognizing...aQuantive Billings Huge, Increasingly Display Ads, Vertical Sites, Ad NetworksaQuantive-owned agencies, now folded into the brand Avenue A/Razorfish, claimed $312 million in online ad billings for 2004,... |