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2005
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E*Trade to BBDOAdWeek [link unavailable] reports that the $60 million E*Trade account - one of the most unpredictable large accounts...Google's Cleansing of Affiliate Arbitragers Gains Praise, WarinessAfter cleansing itself from often redundant and sometimes misleading text ads put up by affiliate arbitragers - those...Bloggers Compile List of Blogger Hostile CompaniesDana VanDen Heuvel points to a list of companies that have allegedly "fired, threatened, disciplined, fined or not...Carat Interactive Gains New HeadAs Carat Interactive President Sarah Fay spends more of her time running pan-agency interactive brand Isobar, Carat named...No Gomez News is Good News for Online RetailersThe news from e-commerce site monitoring firm Gomez this year was that there wasn't much news. Internet Retailer...Online Retailers Look Overseas for GrowthWith U.S. online sales already accounting for mid single digit share of retail sales, online retailers are looking...Major E-Newspapers Fret over Subscription versus Ad ModelReuters reports that the New York Times is considering whether or not to make its free-with-registration site subscription-based....iVillage Buys Medial Publisher HealthologyiVillage announced it acquired Healthology, an online content producer of health information for $17.2 million, mostly coming in...Kraft Nixes Google Campaign Due to Lack of Publisher MonitoringSearchEngineWatch points to a few articles describing the travails of Kraft's star-crossed search text ad campaign, which was...Report: Chinese Search Market at $114MMAsiaPulse reports that China's search engine marketing market will reached about $114 million for 2004. It said the...Jupiter: European Net Market to TightenRevolution reports that JupiterResearch predicts a rapid rise in online ad prices in Europe, as the new media...Yahoo to Break Trade CampaignMediaPost reports Yahoo will break a trade campaign online today, concentrating on its network's ability to target ads...ValueClick Upgrades Publisher OfferingValueClick announced it upgraded the interface it presents to publishers so they can manage their inventory on ValueClick's...Music Services to Gain AdsMusic download sites hint that they may soon become advertiser-supported, at least in part, according to MediaPost. Yahoo's...Yahoo Desktop Search Beta ReleasedYahoo finally seems to have launched its desktop search beta version, although it isn't very much changed from...2004 Retail Sales up 26 Percent to $66.5 BillioncomScore reports in a story on Internet Retailer that the final figures for 2004 show that online retail...Microsoft to Test Search Beta System on Search.MSN.comSearchEngineLowdown reports that MSN is about to connect the fire hose of its search traffic to its beta...Mac Bloggers Seek Journalism's Legal ProtectionsThree Apple Mac-oriented blogs that focus on rumors that typically swirl around the "other" computer company around this...MarketWatch Founder Settles SEC Charges He 'Scalped' Newsletter ReadersOne of the founders of MarketWatch.com settled with the SEC charges that he "scalped" newsletter readers by selling...AvantGo Adds Customization, SponsorshipsAvantGo upgraded its download-the-net-to-your-PDA service, according to DM News. Users can now access more online content and do...Two Ad Execs Indicted for Actions when at AOLA federal prosecutor yesterday indicted two former AOL executives, along with four people associated with PurchasePro.com, a company...Akamai to PJAAdWeek reports that Akamai chose Cambridge, MA-based PJA for its marketing duties. The very small budget (reportedly $600,000)...Organic Fills Out Creative TeamsOrganic Online is fleshing out its creative strength in the face of several client wins, according to ClickZ....HotJobs PR to Euro RSCG MagnetAdWeek reports that HotJobs.com picked Havas shop Euro RSCG Magnet for PR. Magnet beat out four undisclosed shops...Verizon SuperPages to TM AdvertisingVerizon SuperPages chose McCann's TM Advertising as its agency of record and tasked it with creating both an...VeriSign Payments to be MassiveVeriSign reports in Internet Retailer that it will process $40 billion in online payments this year for its...MSN to Include Syndication FeedsMicrosoft's MSN will experiment with Moreover Technologies' news aggregation service to provide users with the ability to locate...Party Pre-emptively Registers Potential Challenger's NamesCNET reports that, in what seems to be becoming standard procedure for party hacks, Republicans have pre-emptively registered...Village Voice to Exploit Net, AdvertisersThe Village Voice will sully itself with online capitalism, according to ClickZ, having re-designed its website to take...Web Simulcast for Queer Eye Spin-offAs Bravo spins off Queer Eye for the Straight Girl, it will simulcast the premiere episode on the...Hiring Explodes Among Direct Marketing FirmsA Berhhart Associates poll of direct marketing companies showed that three out of four planned on hiring this...DDB Bows Marmite Fan Site, and Detractor SiteNetImperative reports that Marmite launched two new sites, one for fans and one for detractors. The famously awful-tasting...Kraft to Abandon Kid MarketingMediaPost reports that Kraft Foods will cut out marketing to kids under the age of 11 in an...Navy Boosts Contract to Campbell-EwaldThe U.S. Navy awarded Warren, MI-based Campbell-Ewald a $10.2 million contract boost to its previously-awarded assignment as part...eFunds to Buy ClearCommerceInternet Retailer reports that payments processor eFunds announced it will acquire fraud prevention firm ClearCommerce. eFunds said it...DoubleClick: December Search Revs Rocket even Faster than CostsDoubleClick's Performics division said it found that December brought with it an enormous rise in click traffic from...Y&R to Cut 45-50 JobsAdWeek reports that Y&R's New York office will lay off between 45 and 50 people after having lost...FTC Delays 'Commercial' Email Rules to MarchThe FTC granted a reprieve to online direct marketers, according to ClickZ, allowing them to come into compliance...Translations.com Teams with iCrossing to Concept International SEMClickZ reports that iCrossing teamed with Translations.com to come up with multi-language search engine marketing products. The two...eMarketer Looks for Trends among Portal WarseMarketer said it released a new report on the stiff competition among major search and portal outfits Google,...Search Share Solid, But Perceptions ShiftingSearchEngineWatch looked at the results of a longitudinal Keynote study that shows some movement in the search audience's...MediaPost Buyers Anticipate Higher Q1 SpendingA survey of 100 MediaPost media buying subscribers done with the help of Deutsche Bank and Insight Express...TheStreet.com Looks to 'Pull a MarketWatch'Following CBS MarketWatch's half-billion dollar sale to Dow Jones, TheStreet.com announced it hired investment bank Allen & Company...Talent Agency Brings in Games Exec for DealsUnited Talent Agency hired former GameSpot and GameSpy exec Jonathan Epstein to help bring together deals between its...Microsoft Security Settings Disable AdSenseA Webmaster World thread pointed out by SearchEngineWatch indicates that setting Microsoft's security settings to "high" disables Google...AMA Launches Net Radio ShowThe American Marketing Association launched an internet radio show, according to Dana VanDen Heuvel's blog. The program will...Havas Media Hires OMD Digital ExecHavas Media named Jill Griffin to be senior VP and group account director for both its New York...Tech Rags to Ride Again, Advertisers WantedMercury News ran an analysis of the bevy of new tech titles coming out in recent weeks, many...LookSmart Paints Grim Picture, Rejiggers Sales GroupIn a move not uncommon for firms with new CEO's, LookSmart issued lower financial guidance for this past... |