|
|
|
Home »
Archives »
December 2005
« Previous Entries · · Next Entries »
NBC Shows to Be Distributed via iTunesIn the latest manifestation of the TV content digitization trend, Apple announced yesterday the addition to its iTunes...In Search's Future: Mobile Phones, TiVo, iPodsSearch engine marketing and optimization have may have already gained prominence in online advertising, but new frontiers beyond...Ingenio, InfoSpace Partner for Pay per CallIngenio is extending its pay-per-call ad network by partnering with search and directory publisher InfoSpace, which processes some...Verklin: Online Share of Adspend to Double in Three YearsDavid Verklin, CEO of Carat Americas, predicts that the proportion of ad budgets allocated to online media -...Experian Reportedly Grabbing PriceGrabberRumors are circulating in the blogosphere that Experian will be acquiring comparison-shopping service PriceGrabber, according to a post...Google the Source of 10.8 Percent of Visits to E-tailersSearch remains a major source of visits to retail websites during the holiday season, with search engines and...Music Site Mercora Launches Keyword ProgramMercora has launched a self-service, Google AdWords-like keyword advertising program called MadWords that lets advertisers choose music keywords...'Podcast' Is Word of the Year"Podcast" - both portmanteau (combining "iPod" and "broadcasting") and misnomer (neither iPod nor broadcasting is necessary) - was...B2B Media M&A to Remain Brisk in 2006Business-to-business media companies will remain active participants in mergers and acquisitions in 2006, according to investment bank AdMedia...BusinessWeek to Shutter Overseas Editions, Publish on WebBusinessWeek will shutter its European and Asian print editions in favor of online editions, BtoB Online reports (via...Digital-Subscription 'Reader's Digest' LaunchedReader's Digest plans to launch a monthly digital subscription version of its publication through a partnership with Zinio...Yahoo Voice Calls Confront Skype, TelcosThe latest version of Yahoo Messenger - the text, voice and video communications application to be released in...SourceTool.com B2B Directory LaunchedPrivately owned and funded TradeComet, formed by former executives from B2B search directory ThomasB2B.com, have launched a new...'Welcome to the Coke Side of Life' Campaign AnnouncedCoca-Cola, in search of a new "big idea" since CEO Neville Isdell announced a Manifesto for Growth last...Double-Digit Online Adspend Growth Aided by Dot-ComsOnline adspend, excluding search, totaled $6.1 billion in the first three quarters of 2005 - 11.5 percent more...McCann Conquers U.S. Army AccountThe U.S. Army has awarded its advertising account to Interpublic Group's McCann Erickson, deciding against incumbent Leo Burnett,...Marketing Drives Holiday E-tail Traffic, Conversions, Revenue GrowthOnline marketing campaigns - email, paid search, affiliate marketing, banner ads and shopping comparison-site placements - have played...Windows Live Local Now Open for BusinessMicrosoft today launched Windows Live Local - formerly, its MSN Virtual Earth mapping service - the latest move...DMA: Internet Sales Propel Holiday DMHoliday catalog and internet sales, in the aggregate, are up 12.9 percent compared with the same period in...College Students: Cell Phone Ads Maybe OKThe greater the number of college students receiving ads on their cell phones, the less the level of...Circuit City Experiments with CNET's New Creative UnitCNET Networks is offering a new creative unit, "Page Turn," which allows marketers to include up to five...Mobile Phone Banner Ad Guidelines IssuedThough text messaging is a more popular way of reaching consumers on their mobile phones, and wireless banner...AOL's TMZ.com Launch Attracts Mega-AdvertisersAOL's new gossip site, TMZ.com, has been officially launched, with Chrysler placing a video ad for its Chrysler...SMBs Rely on Web, Adopt Online MarketingHow the Internet Affects SMBs Small and medium-sized businesses (SMBs) say they are optimistic about their future and have...Emmis Detects 'iPod Fatigue'Emmis radio division president Rick Cummings recently told a group of Wall Street analysts that his research of...'Yahoo Answers' Part Search, Part Forum, Part WikiYahoo on Thursday released, in beta, Yahoo Answers, a service that lets registered users post and answer questions...Nickelodeon Buys GoCityKids Guide for ParentsNickelodeon has acquired GoCityKids, an online city directory and resource for both visiting and local families, reports MediaBuyerPlanner....DoubleClick Enhances DART MotifDoubleClick this week announced enhancements to its DART Motif rich media solution, including Flash 8 authoring environment availability...Malware Threats Up 48 Percent in 2005Threats from malware (viruses, worms, Trojans, spyware and the like) have increased 48 percent - from 10,724 in...Grey, IPG Settle SuitWithout money changing hands, WPP Group's Grey Global Group and Interpublic Group have settled a lawsuit that Grey...Campbell-Ewald Wins Michelin Online, TooInterpublic Group Detroit-based shop Campbell-Ewald has added online creative and media to the traditional advertising duties it handles...Now Online, 'Meet the Press' Seeks SponsorMeet the Press will be available online for on-demand web viewing, reports MediaPost (via MediaBuyerPlanner). At launch, the...Adsignal Launches iRadioMedia for Online Radio AdvertisingAdvertisers have a new multimedia, interactive platform to reach radio listeners online, according to iMedia Connection (via MediaBuyerPlanner)....Largest BlogAds Buy Is from MSNBCClick to enlarge MSNBC today launched the largest BlogAds buy ever, according to BlogAds founder Henry Copeland, writes Adrants...Biz360, Feedster Measure Blog Buzz, Threats, OpportunitiesMarket intelligence solutions provider Biz360 and RSS content syndication and search firm Feedster have partnered to offer a...Direct Marketing M&As Up 66 PercentDirect marketing industry mergers and acquisitions totaled 351 transactions in the first nine months of 2005, for a...MobiTV Sells Vid Ads on Phones; Jeep, Axe Sign upClick to enlarge MobiTV, a self-described "cable TV network for mobile phones" that has half a million subscribers for...Vlogs Being Seen, Heard; TiVo Launches RocketboomTiVo has signed up daily video blog (or vlog) Rocketboom, directed and produced by Andrew Baron and co-written...Yah.oo.licio.us: Yahoo Plucks Tasty Morsel del.icio.usClick to enlarge Yahoo has bought del.icio.us, which allows users to bookmark, save and share content that they tag...Microsoft May Share Search Ad Revenue with UsersTo put pressure on Google, Microsoft may share some of its online-advertising revenue with consumers who use its...Paid Search to Tower over Online Advertising; Google Rules RoostPaid search will eclipse all other forms of online advertising in the coming years, according to investment banking...Yahoo Offers Movable Type for Small BusinessesYahoo Web Hosting has begun to offer Six Apart's Movable Type blogging software to small businesses and independent...Online Shopping Trips Up 33 Percent for WeekThe holiday season's sixth week, ended December 4, accounted for 33 percent more online shopping trips than the...Scripps to Launch Its First Broadband Channel, HGTV KitchenDesignScripps Networks announced that this week it will launch a trial of HGTV KitchenDesign, the first of its...EarthLink Launches Video Ads on WaPo PodcastsEarthLink is launching a series of video advertisements on Washingtonpost.com's video podcasts, writes MediaBuyerPlanner. According to Wahingtonpost.com,...Ad Networks Attracting Media Buyers and PlannersA large plurality of media buyers and planners are relying more on ad networks today than two years...Microsoft, MCI Partner for Internet Phone ServiceMicrosoft and MCI have partnered to offer calls from PCs to standard phones, but for now Microsoft's Windows...Amazon Offers Alexa Search Index to EveryoneIn a move sure to shake up the world of search, Amazon-owned search company Alexa is offering its...MPA Site Adds Digital Media SectionTo help magazines leverage their brands online, the Magazine Publishers of America website has added a section called... |