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Ask Jeeves has decided, after a review, to hang onto the San Francisco office of Omnicom Group's TBWAChiatDay as its creative agency, AdWeek reports (via MediaBuyerPlanner). The company may spend up to $30 million to relaunch the brand next year,... continue reading »
The months-long legal scuffle between Microsoft and Google over the search giant's hiring of former Microsoft executive Kai-Fu Lee is finally a footnote in history. Red Herring writes that the two companies have settled the pending litigation, but that the... continue reading »
Google has plenty to crow about, accounting for 42 percent of search sessions in November among the 15 top search engines, writes MediaPost, citing Hitwise data. Moreover, Google's average session time was more than 12 minutes. At number two, Yahoo's... continue reading »
Verizon plans to launch, on January 16, a music-download service wirelessly, via mobile phones onto Windows PCs, writes CNET. Called V Cast Music, the service is intended to compete with Apple's iTunes and other, and it would give Microsoft, which... continue reading »
Pilot campaigns using MSN's adCenter paid-search system are generating high conversion rates but Microsoft should more quickly expand the program, search marketers say, according to DM News. Apparently, demand is high but MSN is limiting the testing as it continues... continue reading »
Get ready…
Earlier this week, ClickZ's Zach Rogers asked some "big brains" to provide their thoughts on what the next year might hold for online marketing, including creative, RSS, video, search, and mobile. John Rich, Interactive Creative Director at TM, points... continue reading »
Microsoft is most certainly thinking of ways to jump back into the game after having lost out to Google in the AOL deal, and rumors are already emerging that something may already be in the works. Pcadvisor (U.K.) reports that... continue reading »
The number of mobile phone subscribers worldwide will increase steadily through 2011, and developing markets such as India and China, as well as Latin America, making up for slowing growth Europe, the U.S., Japan and South Korea, writes eMarkter, citing... continue reading »
Worried that U.S. search engines are too dominant, the Japanese government is considering starting up a rival search engine, reports the E-Commerce Times. Tthe Japanese Ministry of Economy, Trade and Industry will convene a study group consisting of about 20... continue reading »
Standalone email application service provider Responsys re-emerged as a leader after overhauling its platform and corporate strategy, according to a report by Forrester Research, which single out the company for top honors in email marketing, writes DM News. Responsys is... continue reading »
The European Commission has threatened to fine Microsoft more than $2 million a day unless it agrees to share more technical information with its competitors, reports the New York Times. The EC and Microsoft are at odds over the... continue reading »
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