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December 8th, 2005
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'Podcast' Is Word of the Year"Podcast" - both portmanteau (combining "iPod" and "broadcasting") and misnomer (neither iPod nor broadcasting is necessary) - was...B2B Media M&A to Remain Brisk in 2006Business-to-business media companies will remain active participants in mergers and acquisitions in 2006, according to investment bank AdMedia...BusinessWeek to Shutter Overseas Editions, Publish on WebBusinessWeek will shutter its European and Asian print editions in favor of online editions, BtoB Online reports (via...Digital-Subscription 'Reader's Digest' LaunchedReader's Digest plans to launch a monthly digital subscription version of its publication through a partnership with Zinio...Yahoo Voice Calls Confront Skype, TelcosThe latest version of Yahoo Messenger - the text, voice and video communications application to be released in...SourceTool.com B2B Directory LaunchedPrivately owned and funded TradeComet, formed by former executives from B2B search directory ThomasB2B.com, have launched a new...'Welcome to the Coke Side of Life' Campaign AnnouncedCoca-Cola, in search of a new "big idea" since CEO Neville Isdell announced a Manifesto for Growth last...Double-Digit Online Adspend Growth Aided by Dot-ComsOnline adspend, excluding search, totaled $6.1 billion in the first three quarters of 2005 - 11.5 percent more...McCann Conquers U.S. Army AccountThe U.S. Army has awarded its advertising account to Interpublic Group's McCann Erickson, deciding against incumbent Leo Burnett,...Marketing Drives Holiday E-tail Traffic, Conversions, Revenue GrowthOnline marketing campaigns - email, paid search, affiliate marketing, banner ads and shopping comparison-site placements - have played...Windows Live Local Now Open for BusinessMicrosoft today launched Windows Live Local - formerly, its MSN Virtual Earth mapping service - the latest move... |