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November 2005
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Next up: Broadband via Gas LinesIt may sound like ethereal musings emanating from some blowhard, but a San Diego company called Nethercomm is...Backpage.com Classifieds May Help NewspapersNewspapers, searching for alternative business models in the face of classifieds competition from the likes of Craigslist, are...Nick, Cartoon Network Shows on Hasbro PlayerNickelodeon and Cartoon Network will be offering several half-hour programs online for $2.99 per download, formatted to work...JC Penney Sole Display Advertiser on Slate.comAs part of Slate.com's initiative to offer advertisers new ways to reach the online magazine's audience, it has...One-Third of Web Users Run Cookie-Deleting Anti-Virus SoftwareMore than 48 million internet users, or some 32 percent of online consumers, run anti-spyware programs that delete...'SI on Campus' Nixes Print Pub, Stays OnlineSI on Campus, a spinoff of Sports Illustrated, will cease print publication with its December 1 issue and...Back to the Future: Old TV Shows Go Online at AOLTime Warner's AOL and Warner Brothers units will be offering a major ad-supported internet service - In2TV -...Audible to Track Podcasts, AdsAudible has introduced the first components of AudibleWordcast, a platform that for now inserts ads into podcasts, audits...Google Offers Free Web Analytics to AdvertisersClick to enlarge Google is today releasing the latest version of its Urchin hosted analytics service - now dubbed...Massive Upgrades In-Game Ad PlatformIn-game advertising firm Massive released the third version of its ad platform that inserts ads on billboards, posters...IM Use Growing among Teens, WorkersInstant messaging is a favorite communication tool of teens and young adults, with nearly two-thirds of them sending...Amazon Awarded Consumer-Review PatentAmazon.com has been awarded a patent for consumer reviews, which covers methods for encouraging consumers to write reviews...Top 100 Global Marketers to Spend $100 BillionThe world's Top 100 global marketers, which account for more than a quarter - $93.94 billion in 2004...Online Sales Up 25 Percent for WeekOnline sales for the week ended October 23 reaching $1.71 billion, up 25 percent from the $1.37 billion...Online Shopping's Better on The Man's DimeThe web's always open for business, but online shoppers tend to browse and buy during business hours, on...Harris: Execs Don't Trust Nontraditional MediaBusiness executives trust and rely on traditional media over new media sources, according to a new study, writes...Windows Desktop Search Now Open for BusinessMicrosoft is scheduled to announce today (at IT Forum in Barcelona) a business version of its Windows Desktop...Google Offers Free Wi-Fi to Mountain ViewGoogle will make a pitch to its hometown Mountain View's city council to offer free Wi-Fi access to...Pheedo Launches RSS Analytics EngineRSS advertising solutions firm and blog network Pheedo today introduced a new analytics capability for managing, optimizing and...Market Emerges for Online On-Demand ProgrammingA market is quickly emerging for on-demand programming offered online (and via cable or satellite TV). Nearly one...XM Launches 'Listen Large' Holiday CampaignXM Satellite Radio is launching its biggest holiday marketing campaign to date, featuring television, print, radio, online and...Comparison-Shopping Comes to Japan, ChinaLos Angeles-based Mezi Media's Smarter.com has launched the first comparison-shopping search websites in Japan and China, two of...Visa Drops BBDO, Picks up TBWAVisa has dumped its 20-year ad agency, Omnicom Group's BBDO, for another Omnicom agency, TBWA/Chiat/Day, after months of...Deierlein Called Up by Army for Active DutyThomas J. Deierlein, COO of Dynamic Logic, has been called to active duty by the U.S. Army, reports...Searchers Have Christmas on Their MindsOnline searchers began using holiday-related terms significantly more during the week ended November 5 than the prior week,...Friendster for Sale Again - at Half PriceFriendster has hired a banker to shop the social network around, said sources familiar with the matter, according...Freshdaily Launches Canadian Blog NetworkFreshdaily has launched what it says is Canada's first national blog network, which includes city blogs in Canada's...Newspaper Website Readership Up 11 PercentThe websites of U.S. newspapers have increased readership at an annual rate of 11 percent, according to Nielsen/NetRatings...Broadband for All and a Chicken in Every PotDemocrats in the House of Representatives have proposed an "innovation agenda" calling for affordable broadband access in every...Yahoo Syndicates Gawker BlogsYahoo is expected to announce that it has signed a deal with Gawker Media to host content from...Best Practices for Opt-in Email to Be DevelopedAs third-party email list response has begun to rise, a group of online marketing executives has formed a...Ad Execs: Shift to Online AcceleratesA study by the American Advertising Federation and Atlantic Media found that ad industry executives believe the industry...Networks to Advertisers: Consider DVR Playback DataThe six major networks - ABC, CBS, NBC, Fox, UPN, and WB - plan to hold a press...ABM: Future Bodes Well for Biz PublishersA new report from American Business Media indicates that the industry is in good shape to prosper, reports...GSD&M Wins BMWOmnicom's GSD&M has won advertising duties for BMW, including interactive, reports ClickZ. After several years with Fallon, the...Most B2B Readers Don't Open EmailsRecipients of business-to-business emails rarely open their messages - they use a preview pane - and don't download...Yahoo Creates Social Commerce 'Shoposphere'Yahoo Shopping has introduced what it terms "social commerce," calling its new offering the "Shoposphere" - and, like...Networks: Most DVR Users Skip Ads, but Half Still Pay HeedIn a report issued at this week's press conference held by the six major television networks, executives said...TRUSTe to Create, Monitor Adware WhitelistThe likes of Yahoo, AOL, Computer Associates, CNET Networks and Verizon have banded together to back a TRUSTe...Microsoft Considers Ad-Supported Consumer SoftwareOnly some of Microsoft's consumer software titles are generating any real money, and a predicted further decline in...Media Buyers: Ad Growth Forecasts 'Too Optimistic'In a recent Media Life poll on anticipated media spending in 2006, media buyers and planners expressed the...Yahoo Launches RSS AdsClick to enlarge Yahoo has joined Google in offering self-serve RSS ads, writes Adam Kalsey. Participants in the Yahoo...Google Base Brought Online, World of Info to FollowJust three weeks after rumors emerged of a potentially massive information-gathering effort by Google, it launched Google Base...Online Radio Station Itching for Audience - PetsA new, internet-only bilingual radio station has launched that aims at an all-new audience: pets. DogCatRadio.com, broadcast from...U.S. Leads in Broadband, China Close BehindThe U.S. has the largest number of broadband subscribers in the world according to the Computer Industry Almanac's...Carat Fusion's Gabriner to Go to PoindexterSan-Francisco-based Carat Fusion president Toby Gabriner is planning to leave the agency at the end of the year...OSM Sheds Pajamas, Takes a Dip in MainstreamA media website that officially debuted yesterday seeks to blend traditional journalism and blogs, writes the Associated Press....Ad Impressions Up in OctoberOnline advertisers served 124.5 billion display impressions in October, compared with 110.2 billion in September, according to new...Lightningcast Debuts Web Video Ad NetworkLightningcast has launched its InStream internet video ad network, hoping more brand advertisers will run online spots on... |