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November 2005
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FeedBurner Launches RSS Ad NetworkFeedBurner is expected to launch today a new RSS ad network that it's been testing for some nine...Keyword Prices Continue Year-to-Year DeclineFor the fourth month in a row, the average keyword price decreased compared with the same month in...Ads Show up in Shockwave's Casual Web GamesOnline game publisher Shockwave.com, a division of AtomShockwave, will begin offering advertisers a way to insert ads within...Bollore Aegis Stake Nearly 25 PercentFrench corporate raider and Havas chairman Vincent Bollore has taken his stake in Aegis to 24.97 percent, reports...Yahoo, TiVo to Hook UpYahoo and TiVo are scheduled to announce today a deal that would connect Yahoo content and services to...Political Bloggers Jailed, Detained, SilencedLibya has sentenced blogger Abd-al-Raziq al-Mansuri, 52, to prison after he criticized the government online, and Egypt has...Online Sales Up 22 Percent for WeekOnline sales for the week ended October 16 reached $1.64 billion, up 22 percent from the $1.34 billion...Search Ad Tech Likely to Raise Privacy ConcernAs Yahoo and Microsoft roll out more sophisticated search-advertising services that combine keyword-tracking and user-registration information and other...iTV firm Hires Adam Gerber, Partners with PublicisInternet TV firm Brightcove has hired new ad execs, including former MediaVest Worldwide senior VP Adam Gerber, and...Grokster Settles, Streamcast FightsClick to enlarge Grokster yesterday said it would stop distributing file-swapping software and cut off support for its peer-to-peer...Email List Prices Continue to DropEmail list rental prices have fallen by $6/M over October 2004, according to the Fall 2005 index from...Google Launches AdSense Referral ProgramGoogle has introduced a referral program for AdSense publishers in an effort that's likely, at least in part,...Ad Money to Begin Pouring into PodcastsThe buzz about podcasting is no longer about the technology; now, venture capitalists and media giants alike are...Yahoo Testing Ingenio Pay-Per-Call AdsYahoo Local is reportedly running pay-per-call ads being served by Ingenio, writes SearchEngineJournal, citing a post on the...IMN Offers Podcasting for Email NewslettersIMN, a web-based newsletter provider, announced Monday it has added podcasting to its email newsletters, allowing marketers to...iProspect Debuts Pay-Per-Call Tracking ToolSearch marketing firm iProspect has introduced a tool that lets its customers track pay-per-call conversions from keyword and...Investor Group to Monitor Ties to Repressive RegimesA group of fund management firms and investment analysts have urged businesses to adopt policies regarding freedom of...Yahoo Shores up European PresenceYahoo will pay $500 million to buy the remaining shares of its British, German, French and South Korean...Kanoodle to Serve Ads on CBS TV WebsitesViacom on Tuesday said it has signed a deal with Kanoodle to serve contextual text ads on CBS...Strong Growth at aQuantive in 3QMarketing services, technology and media drove growth for aQuantive in the third quarter, resulting in revenue of $78.8...NPR Doubles Its Podcast Content, Launches alt.NPRThe number of NPR Podcasts nearly doubled this week with the addition of 16 new titles, including three...Feedster Launches Self-Service RSS Ad SolutionFeedster this week announced the launch of an automated, self-service engine for the Feedster Media Network; the tool...Online Car Buyers Mostly Research BrandsA new study by Claria's Feedback Research suggests that most online car shoppers - 63 percent - know...24/7 Issues Top 10 Online Advertising PredictionsYesterday, at Ad:Tech 2005 in New York, 24/7 Real Media released its Top 10 online advertising and interactive...Google May Help Itself to Slice of Classifieds Biz with 'Automat'More evidence that Google's rumored classifieds project is not mere rumor: Google has applied to patent it, writes...Web Users Watching TV Shows OnlineInternet users are beginning to watch TV online, according to a study released by Points North Group, reports...Miva Launches New Keyword ServicePerformance marketing network Miva is launching a keyword service - Miva Match - to help advertisers on its...NBC, CBS Cut VOD Deals'Amazing Race' Four CBS shows - CSI, Survivor, NCIS, and Amazing Race - will be available on a video-on-demand...Ziff Acquires FileFront, Reaches 10 Million GamersZiff Davis Media Game Group has acquired FileFront.com, making Ziff's 1UP Network one of the largest for reaching...'Army of One' Campaign Dissed and DismissedLeo Burnett, which is defending the $200 million U.S. Army account now in mandatory review, is retreating from...E-commerce Fraud to Cost Merchants $2.8 billion in 2005E-commerce fraud losses will total $2.8 billion this year, an 8 percent year-over-year increase, to the 7th Annual...Women Shop Like Santa, Men Feel Like ScroogeWomen are ready to start holiday shopping - 60 percent of them say so, according to a BizRate...AOL, CBS in News PartnershipAmerica Online and CBSNews.com have partnered and will offer video and text news programming from CBSNews.com on the...For Holidays, Mondays a Gift to Online RetailersMondays will remain - for the third year straight - the top online shopping day during the holiday...AP, MSN to Develop Online News Video NetworkThe Associated Press and MSN on Wednesday announced that they are working together to develop the AP Online...NBA Goes to the Net, Launches Broadband NetworkThe National Basketball Association Wednesday unveiled plans to bypass television and launch NBA TV Broadband, an ad-supported web-based...Email Volume Affects Read and Click Rates, List Size MattersClick to enlarge Just-released data from a quarterly eROI study of emails sent, read and clicked on show that...Google Tests Program for Text Ads in Print PubsAccording to rumors this week, Google will be placing ads in a Chicago newspaper in a new pilot...Podcast Convention Declines to Favor CurryThe Portable Media Expo, starting tomorrow (Friday) in Ontario, California, might confront some competition from possibly the biggest...Yahoo Not Interested in AOL; Google, MSN Still AreYahoo is not longer interested in buying a stake in Time Warner's AOL, reports Reuters. "After we learned...Online Customer Service Key to Multi-Channel CompaniesNearly one-fourth (24 percent) of multi-channel businesses' customer-service and support interactions are handled via web-based self-service, and 17...PlanetOut Acquires 'Advocate' and 'Out' MagazinesThe nation's two largest gay-oriented media companies will combine when PlanetOut acquires LPI Media for $24 million in...Aegis Determined to Keep Bollore off BoardAs the world's largest independent media buyer, Aegis is determined to block any attempt by French billionaire Vincent...'Kitchen Confidential' Previews on MySpaceFox began previewing an episode of Kitchen Confidential on MySpace.com last Monday, and will continue to provide users...Largest-Ever Ad:Tech Ends, One-Day Shows to ComeThe largest Ad:Tech ever, with over 8,300 attendees and 200 exhibitors, closed Wednesday, at noon, reports Adrants' Steve...Blog Ads Create Buzz - at Ad:TechBlog ads do reach certain demographic groups but don't necessarily generate word of mouth, according to Gawker Media...Resolution - Omnicom's First SEM AgencyChicago-based SEM agency Resolution Media has been bought by Omnicom Group, becoming its first such acquisition, reports ClickZ....Amazon to Bow Co-Branded SideStep Travel StoreAmazon.com visitors will, early next year, be able to use SideStep's travel search engine to search more than...Emmys for Original Video Content on HandheldsThe National Academy of Television Arts and Sciences, which oversees the daytime (but not prime-time) Emmys, is expected... |