2005 November 10 - MarketingVOX

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'Army of One' Campaign Dissed and Dismissed

Leo Burnett, which is defending the $200 million U.S. Army account now in mandatory review, is retreating from "Army of One," the line it used to win the business in 2000, reports AdAge (via MediaBuyerPlanner). The slogan has been fodder... continue reading »

E-commerce Fraud to Cost Merchants $2.8 billion in 2005

Women Shop Like Santa, Men Feel Like Scrooge

AOL, CBS in News Partnership

For Holidays, Mondays a Gift to Online Retailers

AP, MSN to Develop Online News Video Network

NBA Goes to the Net, Launches Broadband Network

Email Volume Affects Read and Click Rates, List Size Matters

Google Tests Program for Text Ads in Print Pubs

Podcast Convention Declines to Favor Curry

Yahoo Not Interested in AOL; Google, MSN Still Are

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