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September 2005
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Billions in Sales Tax at Stake OnlineStates will lose an estimated $4.41 billion in uncollected sales tax revenue due to retail e-commerce and catalog...Time Warner to Consolidate Finance/Business SitesTime Warner plans to consolidate business and financial websites - including content from Money, Fortune, Fortune Small Business,...B2B Publishers Face Competition from SearchA "bumpy ride" awaits B2B publishers as they face competition from alternative sources of information, such as search...Online Sales Stay Up: Increase 24 Percent for WeekOnline sales for the week ending August 21 increased 24 percent, reaching $1.56 billion from the $1.26 billion...Abacus Enhances ChannelView for B2B MarketersDirect marketing data and services provider Abacus (formerly DoubleClick Data Division) today announced enhancements to its web-based ChannelView...Atlas: Lunchtime, Primetime Are Optimal DaypartsAdvertising that appears during the lunchtime and primetime dayparts yield the highest conversions - at midday, conversions are...Return Path, FeedBurner Partner to Sell RSS AdsEmail performance management firm Return Path said today it is partnering with RSS management service FeedBurner to sell...Microsoft Wants to Settle Google SuitAlmost immediately after a state judge ruled yesterday that former Microsoft executive Kai-Fu can work for Google in...Google Launches Blog SearchGoogle has finally launched its blog search (in beta) - available at google.com/blogsearch and blogsearch.google.com, as well as...DoubleClick: Email Going Strong, But Open Rates SagAccording to DoubleClick's second-quarter "Email Trend Report," published yesterday, key email performance metrics, including the non-bounce rate, click-to-purchase...AzoogleAds Launches MPORT Revenue Share NetworkPerformance-based online advertising provider AzoogleAds has launched a new revenue share service - Merchant Portal (MPORT) - a...Yahoo Mail Looking Like OutlookYahoo is upgrading Yahoo Mail, the most popular web-based email program, to emulate desktop email clients (such as...Photo Sites Offer Yet-Unused Real Estate for AdsThe increase in consumer-generated web content is opening up new real estate at photo-sharing and hosting sites, which...FBI Warns Donors about Fake Katrina SitesAbout 60 percent of the 4,000 websites advertising relief services for Hurricane Katrina are based abroad, and many...Click Fraud Suit Sent Back to State CourtMiller County Trial venue A 8th U.S. Circuit Court of Appeals said last week that a class-action lawsuit alleging...Ford Online Game Teaches Hybrid TricksFord's Mercury has launched an education-oriented online game, "Mercury Mariner MyDrive Game," highlighting the eco-friendly SUV's hybrid features...Britney's 'Fantasy' Ad Airs OnlineAn ad for Britney Spears's new perfume, Fantasy, will launch today on AOL, a day before it airs...AOL Pushes Podcasts with Better Search, New GuideAmerica Online is adding podcasting tools and featured content on AOL.com as online advertisers and marketers are eyeing...IQinteractive Mafia Work Wins WebAward Best of ShowThe Web Marketing Association has announced that the Best of Show winner of the ninth annual WebAward Competition...180Solutions Sued for 'Deceptive' Adware DistributionAdware firm 80solutions was sued this week, accused of deceptively distributing ad-serving software and preventing users from removing...New Browser Flock Hopes Users WillA small group of programmers in Palo Alto, several of them Mozilla veterans, have been toiling away on...Startup Truveo Plans to Shake Up Video SearchCalifornia startup Truveo has launched a beta of its video search engine that seeks out content by analyzing...Verizon Launches Videogame PortalVerizon on Tuesday launched Verizon Game Services, a video game portal aimed at various demographics, and will promote...Marketers Unsure about Efficient Use of ResourcesOnly 29 percent senior marketers say they can easily access and use marketing program performance data to shape...Online Adspend to Break $10B Barrier in 2005In 2005, U.S. internet advertising spending will pass the $10 billion mark for the first time, reaching $12.9...NY Post: AOL-MSN Merger Talks UnderwayTime Warner and Microsoft are in advanced talks over Microsoft's buying of a stake in America Online, according...Media Contacts Acquires French SEM FirmMedia Contacts, the interactive wing of Havas's Media Planning Group, announced Tuesday the acquisition of French search marketing...MSN Search, Virtual Earth Free APIs for AdvertisersNew application program interfaces (APIs) from Microsoft that were made available to web publishers this week include options...AP Offers Multimedia News Feed for the YoungOn Monday, The Associated Press is launching a "younger audience service," dubbed asap, which will offer articles and...U.S. House Panel Unveils Telecom, Broadband BillThe U.S. House Energy and Commerce Committee on Thursday announced draft legislation for overhauling U.S. telecommunications laws to...Google Secondary Offering Raises $4.18B, SpeculationGoogle's secondary offering late Wednesday raised $4.18 billion - cash likely to be used for rapid expansion and...Yahoo Launches 'Instant Search'Yahoo on Thursday unveiled a beta of a search tool - Instant Search - that generates results even...TV Turning to Blogs for AdvertisingTo promote their television programs, network executives have turned to online advertising - specifically on blogs, where inventory...IPG to Restate Earnings; Cites 'Material' Errors, 'Misconduct'Interpublic Group yesterday said it would restate earnings for 2000-2004 because of problems in accounting for revenue, acquisitions...AOL May Chuck Google Search, Use Microsoft'sAs Microsoft considers taking a stake in America Online, the world's biggest internet service provider, AOL may end...Forbes.com Hires SEO Firm to Improve RankingsForbes.com has hired 360i, a search engine optimization firm, to help it rank higher in search results -...Gasoline Prices Driving Some Shoppers OnlineA Shopzilla.com survey of online buyers reveals that 40 percent have increased their online buying as a result...Consumers Still Resist Paid Content, Keep PayingConsumer still don't like paying for online content, but resistance has somewhat weakened, according to a new JupiterResearch,...NY Times Starts Charging for More Online ContentThe New York Times's attempt to make money by making more of its online content accessible by subscription...New Wireless Net Access Faster than WiredA Silicon Valley technology company recently said that it has developed a high-speed wireless technology for computers and...Retailers Don't Take Advantage of Email's Full PotentialRetailers Not Fully Leveraging Power of Email Most marketers don't use common email features such as personalization, dynamic content...Reprise Automates, Speeds up SEM for PublishersSearch marketing firm Reprise Media has developed a tool for online publishers to quickly launch search campaigns promoting...Army Again Extends Burnett ContractOnce again, the U.S. Army plans to extend its contract with Publicis Groupe's Leo Burnett, this time through...Traffic Way Up at Most Top 10 Shopping SitesIn August, traffic at seven of the top 10 online shopping sites increased at double-digit rates over August...Online Ad Impressions Up Fifth Month in a RowThe number of online display impressions in August surged to 112.1 billion - nearly nine percent more than...With Delta Bankrupt, Digitas Earnings to DropDigitas said it expects the bankruptcy of Delta Air Lines to result in $3 million to $4 million...Yahoo's Semel Pitches Net TVYahoo Chief Executive Terry Semel outlined his company's Internet TV strategy on Friday, saying that it wants to...Fashion Website Hopes to Set TrendGlam.com, a fashion site that's set to launch next week and is run by a group of internet...Email Service Shows Logo as Sign of AuthenticationAn email service that displays the logo of the sender or brand for authenticated emails that arrive in... |
