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September 2005
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MSN Adds Operators for RSS SearchPandia reports that MSN is first among the major search engines to allow special operators - including "feed:"...Japan Portal Buys LinkShare, Takes on Yahoo in U.S.In its first foray into the U.S., Japanese portal Rakuten - which operates top-ranked sites for online shopping,...Buying Clothes Online not a Good Fit for ShoppersThough browsing for clothing and apparel online is a way to avoid traffic jams and long lines in...Bronto DomainKeys Compliant; Launches Workgroup ProductEmail marketing software firm Bronto on Tuesday announced that the Bronto Fall 2005 release features full compliance with...Battelle's 'Proxy Publisher' for Blogs to LaunchJohn Battelle, founding editor of Wired and founder of the Industry Standard, plans to launch his blog media...Geico Settles Trademark Suit against GoogleGeico yesterday announced that it had settled its lawsuit against Google, but said only that the matter was...Arab World Seeks Share of Online Ad MarketDespite the growth of online advertising worldwide, Arab websites face challenges in attracting ads mainly because of the...WB Premieres 'Supernatural' OnlineThe WB network is making the entire first episode of Supernatural available on Yahoo seven days before the...Search Engines Driving Traffic to Car SitesSearch engines are more and more driving traffic to car-related websites, with nearly 21 percent of visitors to...Yahoo Snitched on Now-Jailed Chinese JournalistApparently joining the ranks of ignoble foreign companies in China scurrying to please its despotic government with some...24/7 Real Media, Dentsu JV to Deliver SEM in JapanInteractive marketing and technology firm 24/7 Real Media and Japan's largest advertising company, Dentsu, yesterday announced the establishment...Bigfoot Interactive Acquired by Alliance Data's EpsilonAlliance Data Systems today announced that its relationship marketing subsidiary, Epsilon, has reached an agreement to acquire email...Harris Nesbitt Revises Ad Forecast to 4.4 Percent GrowthA report from financial services company Harris Nesbitt says that, while internet advertising continues to grow at 32...Mobile Phones Offer Mini TV EpisodesStarting early next year, the U.K.'s ITV will offer mini episodes of TV shows, Netimperative reports (via MediaBuyerPlanner)....PodShow Acquires Podcast AlleyPodShow, the company started by Adam Curry and Ron Bloom to help commercialize podcasting, has acquired Podcast Alley,...Today's Kids, Teens First Totally Wired GenerationToday younger generations are the first that are entirely wired, and they are changing marketing, technology and communications,...Canada Online Ads to Top $500 Million in 2005Online advertising revenues in Canada will reach $519 million in 2005, 43 percent more than the $364 million...Online, GM Rides over Ford, Chrysler in Pricing BattleAccording to Hitwise, General Motors was the big online winner in the battle of employee discounts, writes Media...Net 'Founding Father' Cerf Now Google 'Evangelist'Google on Thursday announced that it has hired internet pioneer Vinton Cerf to become its "chief internet evangelist,"...Ad Industry Studies TV Program vs. Commercial RatingsNew research by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA) -...Marketers Measuring Wrong SEM ResultsMost companies don't use the appropriate metrics to evaluate either their search marketing employees or search marketing programs,...Nielsen Accounts for Cookie Deletion in Visitor CountNielsen/NetRatings is expected to announce today a new method of counting visitors to websites that takes into account...CBS SportsLine.com Offers Video, TV ContentCBS Digital Media has updated its SportsLine.com site to closely integrate video content from its TV properties, providing...Murdoch's News Corp. Acquires IGN for $650 MillionAs rumored, Videogame-related internet media firm IGN Entertainment will be acquired by Rupert Murdoch's News Corp. and become...Jeep Commander Gets Online PromotionDaimlerChrysler's Jeep is promoting its Commander vehicles with a part-viral, part-branded entertainment campaign, created by interactive ad agency...Baton Rouge Agencies Help Colleagues Post-KatrinaBaton Rouge agency Object 9 helped create a free job board website for ad agencies and personnel displaced...Users Think Online Ads Target other Age GroupsAccording to a Burst Media survey of some 6,400 web users age 14 and older, only 29.0 percent...Feedster Receives Mitsui Investment, Will ExpandJapan's Mitsui & Co. Wednesday announced that it has invested in Feedster, a developer and provider of RSS...Consumers Want Secure Online ShoppingConsumers consider a secure environment the first priority when shopping online, according to survey results released today by...Online Shopping Tech to Tackle Cart AbandonmentA 12-person startup in Cambridge, Massachusetts, is scheduled to officially launch itself today and introduce online-shopping technology that...Upgraded Gap Sites Reduce Clicks to Increase SalesGap's recent, prolonged shutdowns of its various websites (Gap.com, BananaRepublic.com and OldNavy.com) while it upgraded them - in...Thrill of Search Algorithm Chase Short-LivedAll agree that optimizing websites can result in top rankings in search results and higher conversion rates, but...Fathom Launches Analytics BusinessSearch engine marketing firm Fathom Online announced a new data collection and tracking business, Fathom Data Solutions, which...Carat Direct, Interactive Fuse into 'Carat Fusion'Carat Direct has merged into Carat Interactive, which has become Carat Fusion, highlighting the shift "from a channel-based...P&G Switches Channels; Turns Site into TV ProgramProctor & Gamble's increasing appetite for branded content deals has included integration on The Apprentice and Survivor, and...eBay to Buy Skype for $2.6B, Rely on Click-to-Call to GroweBay has agreed to buy internet telephony startup Skype and gain the ability to add free web-based telephone...Study: In-Store Pickup Better, Email Alerts Could BeWhile the buy-online/in-store pickup process is improving, few merchants are truly leveraging the opportunity to either build relationships...Recording, Movie Groups Join Internet2 CoalitionThe Motion Picture Association of America and the Recording Industry Association of America will join the Internet2 coalition,...Blogger Jarvis Now Assoc. Professor of New MediaJournalist and new media advocate Jeff Jarvis will be named director of the new-media program and associate professor...WebTrends Updates Search Analytics ToolWeb analytics firm WebTrends has updated its paid and organic search marketing analytics solution, reports DM News. WebPosition...Eyeblaster Rich Media Platform Adds New FeaturesEyeblaster has bundled several new features into version 6.0 of its rich media platform, including multi-unit creative synchronization...Oodle Goes after College StudentsOodle has broadened its regional classifieds aggregation strategy to include classifieds sites targeting college students - an underserved...Interactive TV Polls NYC ViewersTime Warner Cable is offering an interactive TV element to subscribers in the NYC market, Mediaweek reports (via...'Web Site Hot List' for Users, Advertisers AnnouncedLeads the list Adweek is launching an annual "Web Site Hot List" of the most successful online destinations for...Search Firms Help Find Missing Loved OnesDozens of bulletin boards have been created to find persons missing since Hurricane Katrina, and two companies have...Advertisers Flock to Style.com for Fashion Week CoverageStyle.com, covering Fashion Week in New York this week, expects a major surge in traffic - and so...Hitwise: Bountiful Holidays for U.K. Online RetailersWith U.K. shoppers relying more and more on the web for gift buying, online shopping is predicted to...Yahoo to Launch War Website, Hires CorrespondentYahoo has hired veteran TV correspondent Kevin Sites to produce a multimedia website that will report on conflict...Geico Warns Competitors about Search AdsGeico has sent out a dozen or so cease-and-desist letters to competitors, saying now that it's settled its... |