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August 2005
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AQuantive Reports Growth in All UnitsaQuantive's second quarter results were strong, with the interactive shop reporting net income of $7.8 million, up from...Advertisers to Engines: More User Data, Ease of UseAdvertisers want more demographic data and less complexity from search engines, they told Google and Yahoo during this...Online Travel Bookings, Revenue to SoarOnline travel agency revenue in 2005 will reach $27.7 billion in the U.S., for a year-over-year growth of...Streaming Ad Revs to Surge; Video Talent SoughtAd revenue for online video will reach $321 million this year, up 75 percent from 2004, according to...Google Hegemony Grows, Yahoo Rules Local RealmHitwise reports that Google remains the dominant consumer search engine, claiming 59.2 percent of searches across major engines...Kanoodle Provides Sponsored Links for Turner SportsTime Warner's Turner Sports Interactive has chosen Kanoodle to provide the sponsored ad links on both the content...ComScore Blog Study Raises Eyebrows, IreKeyboards were clicking this week as bloggers both hailed and blasted the results of a comScore's blog-user study...Next-Gen TV to Follow 'Net Search ModelAs they do battle to dominate the future of TV, cable and phone companies are looking to Google...ValueClick to Buy Fastclick, Create Ad ColossusValueClick said Thursday it had agreed to acquire Fastclick in a stock swap valued at about $214 million,...RSS Feed Frenzy for the FewRSS feeds are used by a small but slowly growing number of information gluttons online, according to a...Jeeves Still Wants Google RelationshipAsk Jeeves may have just launched its own paid search ad program, but it does not want to...Spammers Use Zombies, AuthenticationEmail security company Denver—MX Logic reports that 56 percent of all spam sent in July came from "zombie"...Google Puts Brakes on Book ScanningGoogle will temporarily cease scanning copyrighted books from libraries at Harvard, the University of Michigan and Stanford University...Apple, Google Might Make Music TogetherAccording to rumors, Apple will be announcing a deal with Google to offer iTunes music store through Google's...Microsoft Patent Takes (Tiny) Bite Out of Apple iPodMicrosoft may not be able to challenge the iPod's success in the marketplace, but in the marketplace of...TiVo Tackles Cable, Tests On-Demand 'Net DownloadsStarting this week, as part of a trial program, TiVo will allow some customers to download TV shows...Advertising Sci-Fi Becoming RealityIn a world inundated by advertising, with marketers spending more and more money to grab consumers' attention, it's...Jeeves's Sponsored Listings Now Open to AllAsk Jeeves today announced (via MediaBuyerPlanner) that its new search advertising product, Ask Jeeves Sponsored Listings, which since...No Ads Sold Yet for Univ. of Texas Web Video MagIn what is believed to be an internet first, the University of Texas will launch an internet-based video...Nike Campaign Celebrates Thunder ThighsNike has launched a new ad campaign focusing on "real" women - and celebrating big butts, thunder thighs...TheFacebook All Set for School to StartAs college-student social networking site TheFacebook readies to reach 1,400 four-year colleges next month in the U.S., it...Ingenio Debuts Pay-per-Call ToolsIngenio has released an application programming interface (API) for its pay-per-call technology, allowing interactive marketing agencies, search engine...Bubble Burst Onliners' Status; Second Boom Hasn't (Yet) Brought It BackIn the early days - back when people were saying, "Have you heard of the Internet?" - marketers...Online Retail Sales Up 30 Percent for WeekU.S. consumers spent 30 percent more online during the week ended July 24 than in the corresponding week...AOL Launches Mobile Storefront, Focuses on SearchAmerica Online continues to make moves into mobile, launching a web-based storefront and an updated mobile version of...Judge Rules against Google in Geico CaseFederal district court judge Leonie Brinkema yesterday ruled against Google regarding the use of "Geico" and "Geico Direct"...Visits Up at Top 10 Shopping Sites in JulyVisits to six of the top 10 online shopping sites increased significantly in July compared with the year-ago...Nielsen: More Read Blogs, but Few Know about RSSNielsen/NetRatings reported Monday that 11 percent of blog readers - visitors who claim to read blogs regularly or...Feedster's Top 500 'Interesting and Important' BlogsFeedster, the search engine and advertising network for blogs and RSS feeds, announced today that it has launched...Online Ad Impressions Continue to SoarContinuing their upward trend, online display impressions jumped in July to 102.9 billion, up from 97.1 billion in...LinkShare's Athena Wages War on Affiliate FraudLinkShare has announced a new platform - Athena - that includes a validation tool to weed out phony...Russell to Head Carat's Boston OfficeCarat Interactive has named Mark Russell as the new SVP and managing director of its Boston office, reports...Miva Settles Yahoo Lawsuit; Profits Still DownMiva has resolved its patent suit with Yahoo Search Marketing in an effort to return to profitability, and...IBM Helps Make Firefox Disabled-FriendlyIBM will donate 50,000 lines of code to the Mozilla Foundation's Firefox to make the browser easier to...Canadians Think Worms, Phishing Are IckyViruses, worms, phishing and spam cause Canadian computer users plenty of stress, according to eMarketer, which cites a...Advergaming Attracts Advertisers, Media GeneralMedia General, known for conventional holdings such as The Tampa Tribune and Richmond Times-Dispatch, is diving into the...Media Services Agency Searches Fall 48 PercentAgency searches online are down this summer - as in most summers - having fallen 27 percent...Online Users Less Keen to Share Personal InfoConsumers are apparently becoming more touchy about their online privacy, with just 32 percent - down from 41...Carat Search VP Seeks Greener DomainsCarat Interactive's VP of search marketing, Ron Belanger, has left to join direct navigation and domain squatting firm...Amazon's Map Search Shows Street-Level PhotosAmazon.com's A9 search subsidiary has combined photographs and maps in a new search service launched in beta earlier...Yahoo Almost as Good as Google in Satisfying CustomersYahoo has narrowed the customer-satisfaction gap with Google according to just-released data from the University of Michigan's American...Ads to Reach $261 Billion, Media Spending $1 Trillion, by 2009Advertising is expected to grow at a rate of 6-7 percent per year through 2009, reaching $260.9 billion,...NFL, Sprint Sign Mobile Content Delivery DealBeginning this season, Sprint Nextel customers will be able to receive audio and text-based updates on NFL games...180solutions Sues Adware Distributors180solutions has filed a lawsuit against seven former distributors, charging them with installing its ad-serving software without first...Google Chews on Choices after Geico RulingsGoogle is pondering whether to settle a trademark-infringement lawsuit with Geico after a judge ruled for Google regarding...Jupiter: Target, Personalize Email for Greater ROIMost marketers tend to use broadcast emails and only basic personalization tactics despite admitting that personalized emails targeting...Feds to ICANN: Delay '.xxx' DomainCiting "unprecedented" opposition to the establishment of .xxx as a new domain name suffix for pornography sites, the...Google, Yahoo: Mine's Bigger; No, Mine IsTrying to determine the size of the World Wide Web is like is like figuring out how many...Rumors: Yahoo's Free VoIP; Google's Free Web Access; Murdoch's Blinkx BuyYahoo will soon introduce a voice of Internet Protocol (VoIP) service to gain an edge over its rivals,... |