|
|
|
Home »
Archives »
August 2005
« Previous Entries · · Next Entries »
Gunning for Google: MSN Reveals Paid Search PlansMSN officially announced that it is planning to launch a test version of a keyword bid management platform...Factiva to Monitor Brand ReputationFactiva has announced a new online reputation monitoring and analysis product that trawls through brand-related chatter on blogs,...Wanted: Search Engine MarketersAgencies are desperate for interactive media buyers and planners, online publishers are desperate for sales staff, but there's...China's Baidu Search Engine Raises IPO BidWith investors eager for a piece of "China's Google," Chinese search engine Baidu raised the amount of its...AOL Ad Revenues UpClickZ reports that AOL lost nearly a million subscribers last quarter - about four percent drop - but...Google CEO Schmidt Mad at CNETSlashdot reports that Google has instituted a policy of not talking to CNET reporters until July 2006. A...Howard Stern Sues Google over Interpretation of Daily AdWords Limits[An earlier version of the headline of this story included the name Howard Stern. It was changed to...Amazon to Bow Digital Music ServiceAmazon may be preparing to launch a digital music service to compete with Apple's iTunes - at least...FCC: DSL, Like Cable, Now an 'Information Service'Phone companies need not provide high-speed internet lines to competitors that provide similar services, the Federal Communications Commission...Yahoo Won't Count Undelivered Ad Impressions; Nor Will CNETYahoo is expected to announce today a new ad measurement platform that counts and reports impressions only if...Inceptor Debuts Self-Serve, Single-Console PPC Bid ToolSearch marketer Inceptor is expected to announce today a self-service PPC bid management platform, BidCenter, which allows keyword...IBM: Concepts, not Keywords, Are Key to SearchIBM today said it would offer, for free, its Unstructured Information Management Architecture (UIMA) technology, to allow businesses...Online Adspend to Reach $18.9B, Search to Top DisplayJupiterResearch announced today that according to its forecasts online advertising in 2010 will reach $18.9 billion, compared with...Online Holiday Shoppers, Start Your CartsOnline retailers say consumers will begin Christmas shopping before long, according to a survey conducted by e-commerce technology...Quigo Debuts Private-Label PPC Platform for NewspapersSearch and advertising tool provider Quigo today announced agreements with the online divisions of Newsday (a Tribune company),...Washington Post Online Revs UpOnline revenue at the Washington Post Company was up 21 percent from 2Q04 to 2Q05, reaching $18.7 million...Online Shopping for Bleeding HeartsA new shopping website scheduled to launch this month will offer products from companies that ostensibly share their...Google Sued over Interpretation of Daily AdWords LimitsClick to enlarge [An earlier version of the headline of this story included the name Howard Stern. It was...Online Retail Maintains Growth: Up 25 Percent for WeekOnline retail sales increased 25 percent for the week ended July 16, reaching $1.41 billion from the $1.13...AOL Harvests Wildseed Mobile Search SoftwareAmerica Online has acquired mobile software company Wildseed and set up a wireless division in Seattle as part...Yahoo, Coremetrics, Others Team to Optimize SEM CampaignsYahoo and Coremetrics yesterday announced an agreement that intends to provide enhanced reporting and click protection for advertisers....Google Trying out New AdSense, AdWords FormatsGoogle is testing AdSense-related programs intended to give advertisers more control over the types of ads that appear,...Yahoo Triples Search Index, Now Double Google'sYahoo yesterday said its search engine index, boosted by a recent upgrade, now covers 20.5 billion online objects...Judge: Geico Didn't Prove Case against GoogleFederal district court judge Leonie Brinkema on Monday published her rationale for coming down on the side of...Beginning to Take Off: WiFi in the SkyWith its deal last month to provide search services for airplane makers' WiFi service, Yahoo's 100,000 advertisers can...DoubleClick Bows SEM Index, Cost per Keyword MetricDoubleClick's Performics division yesterday introduced the Performics 50, an index of actively managed search engine marketing campaigns, and...comScore Study Dissects Blogosphere, Finds Ad AudienceThat blog visitors "are disproportionately likely to be affluent, young and broadband-enabled" - and therefore a demographically appealing...Become.com: Advertisers Get Half of Spend BackShopping search engine Become.com will credit 50 percent of advertisers' CPC adspend during August, ClickZ reports (via MediaBuyerPlanner)....U.K. Web Publishers to Advertisers: Use It or Lose ItAdvertisers who deliver late copy to online publishers in the U.K. may lose the advertising opportunity altogether, because...Google News Offers RSS and Atom FeedsGoogle on Tuesday added RSS and Atom functionality to Google News, its aggregated news service, allowing users to...'Spam King' Dead; Richter, Legit Marketer, LivesMicrosoft on Tuesday said it had settled its lawsuit against former "spam king" Scott Richter, who has agreed...Oh, Canada, So E-Commerce-ChallengedOnline sales in Canada will grow at a rate of 20 percent or so per year over the...HarperCollins Taps Teen Market with Text MessagingHarperCollins Children's Books launched a text messaging campaign today to promote the Princess Diaries series and other books...Verizon SuperPages Enters Pay-per-Call ArenaVerizon SuperPages.com has unveiled a new pay-per-call offering as a component of its local and national sales strategy...AdWords Reseller Program to Launch in ChinaGoogle plans to launch an AdWords authorized reseller program in China, and is training three Chinese firms -...Yahoo's 'Open Sesame': $1 Billion, China Ops for Alibaba StakeYahoo is in the final day of talks with Chinese e-commerce player Alibaba.com to acquire a 35 percent...Gamers Learn to Turn Off In-Game AdsTwo SWAT4 online gamers have figured out a way to turn off the ads served in real time...Army Reissues $200MM Review, Keeps Agencies Off BalanceAfter a series of advances and withdrawals, the U.S. Army is once again giving the go-ahead to agencies...Microsoft Makes Google Countersuit a Federal CaseMicrosoft is attempting to remove Google's countersuit in the Kai-Fu Lee case from a California state court to...Marchex Tests Local Sites with ZIP DomainsSearch optimization and marketing firm Marchex launched 52 beta sites with ZIP codes as their domain names in...At Home Selling $1MM Domain Name PortfolioAs part of the dismantling of Excite@home since its Chapter 11 bankruptcy in 2001, At Home Liquidating Trust,...Search Specialists' Preferred Skill: RelationshipsWith search expected to help online adspend exceed outdoor advertising within the next nine months, Guy Phillipson, chief...IDEA Hatched to Audit Email DeliverabilityEmail deliverability firm Pivotal Veracity and email list broker Eclipse Direct Marketing have partnered to offer a new...Done Deal: Yahoo Proud Part Owner of AlibabaAs expected, Yahoo said today that it had agreed to pay $1 billion in cash and entrust its...Online Users Rely on 'Net for Vacation TravelThe vast majority - 88 percent - of U.S. online users resorted to the internet to purchase or...Consumer Groups Want DSL, Cable Rulings OverturnedConsumer advocates Consumers Union and Consumer Federation of America, and media reform group Free Press, want Congress to...Blog Advertising Comes with Risks, BenefitsAfter Yahoo was recently sued by the parents of a boy who said his picture was posted by...Buying (into) RSS AdvertisingPheedo CMO Bill Flitter launches a three-part series for ReveNews on "How to Buy RSS Advertising," beginning with...Aegis Buys Glue, Attaches Creative Shop to IsobarAegis Group, itself rumored to be a takeover target, today announced its acquisition of glue, a U.K.-based digital... |