Study: Neglect A/B Split Testing, Lose Millions

Online marketers lose large amounts of money - millions, in the case of large companies - when they...

'John Doe' Phisher Identified; Owes Microsoft $3 Million

One of the first phishers pursued by Microsoft was arrested under a federal indictment in Iowa this week,...

Yahoo Local to Users: Provide Content, Win Car

Yahoo has launced a "Best of Yahoo" sweepstakes that offers users a chance to win prizes, including a...

Publicis Forms Ventures Unit to Influence Media

Word has leaked that Publicis Groupe has created a new corporate-level unit that may begin taking financial roles...

Price, Recommendations Matter to College Students

Not surprisingly, 91 percent of college students go online, according to the latest installment in the StudentWatch Campus...

Digital Pubs Driving B2B Ad Growth

Ad revenue for business-to-business publications continues to grow - and the driver of growth is not print but...

Viacom, Yahoo Partner for Search Marketing

Viacom and Yahoo have entered into a multi-year agreement for search marketing and web search distribution. Under the...

Mamma Wants Copernic Back

The courting of desktop search firm Copernic by search-marketing provider Mamma.com is on again, reported ClickZ last week....

Claria Revamps Management, Readies for Metamorphosis

Scott VanDeVelde As adware firm Claria morphs into a personalization and behavioral advertising firm, it has replaced president and...

Google Talk Offers Text and Voice Messaging

As widely anticipated, Google today launched its own instant message and web-based telephone system, in beta, joining a...

Google Goals Translate Well Online

Google's goal of making the web accessible to everyone, everywhere got a boost from a U.S. government-run test...