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July 2005
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News Corp. Acquires Intermix, MySpaceNews Corp. today agreed to acquire Intermix Media for approximately $580 million - a deal that would nearly...ContextWeb Displays Image AdsContextWeb has launched contextually targeted image ads with CPM pricing to its text advertising network, which is sold...Clear Channel Readying for Online AdsClear Channel is building more original programming and other features into its stations' Websites to lure new listeners...Time Warner Cable Pilots 'Broadband TV'The Union Tribune reported last week that Time Warner Cable is letting customers in Mira Mesa and Tierrasanta,...TiVo Call-to-Action Ads Get InteractiveTiVo has upgraded its interactive ad technology to enable consumers to respond directly to specific calls-to-action, with General...Zenith Beefs Up Online, Trims TV and Global Adspend ForecastsPublicis Groupe's ZenithOptimedia has trimmed its 2005 and 2006 global ad spending projections as TV adspend continues to...Firefox Marketing Site Hacked, Market Share ShakyThe Firefox promotion site Spread Firefox was apparently hacked last weekend, on July 10, with the attackers potentially...Online Ads Boost Yahoo Quarterly ProfitsOnline advertising revenue boosted Yahoo's 2Q05 profits to $754.7 million - or 51 cents a share, including an...eMarketer: Fear Not the Cookie MonsterAccording to eMarketer's just-released "The Cookie Report," web advertisers and publishers must convince internet users of the benefits...IAC Acquisition of Ask Jeeves CompletedIAC/InterActiveCorp yesterday announced the completion of its acquisition of Ask Jeeves, which will continue as an operating business...Google Still in Lead, Achieves Search Record in Q2Google fielded 5.65 billion, or 37.6 percent, of U.S. queries, placing it at the top of the heap...24/7: Behavioral Targeting Results in Gains, but InconsistentClickZ and MediaPost offer different takes on behavioral-targeting research issued today by 24/7 Real Media, the former emphasizing...Third-Party Cookies Going Stale for E-TailersRetailers would be wise to use first-party rather than third-party cookies if they want a more complete view...Carmaker Sites Burn Rubber in JuneEclipse advergameboosts traffic June saw an 8.2 percent increase in traffic over May for the top 10 sites in...U.N. Body Challenges U.S. Control of 'NetA United Nations working group has published a long-awaited report that effectively challenges U.S. control over internet domain...Autonomy, Blinkx Venture into ChinaSoftware developer Autonomy has formed a joint venture with a Chinese telecom firm and search engine Blinkx to...BBC to Sell Online Ads, ContentThe BBC is planning to sell programs and display advertising to overseas viewers via its website in an...Become.com Offers Comparison ShoppingShopping research site Become.com has added integrated comparison-shopping and several other features intended to simplify and expedite online...Ajax May Undermine Web Advertising, Analytics ModelsAjax, a do-it-yourself approach using a hodgepodge of JavaScript, Dynamic HTML, and XML to create faster and more...Cable to Offer Fiber-Speed BroadbandBroadband internet access via cable could reach 100 megabits per second as early as next year - 50...Microsoft Buys Email Security FirmMicrosoft yesterday made its third move in six months into the email anti-virus protection sector, announcing it would...Cuban's IceRocket to Relaunch as BlogScourBillionaire entrepreneur Mark Cuban, apparently unhappy with current blog search results, said he will soon relaunch his IceRocket...Intelliseek's BlogPulse 'Technorati Slayer' Killer ApIntelliseek yesterday announced upgrades for its free BlogPulse tool that will allow users to see a blogger's rank...Advertising's Holy Grail: Real Data on Ad EfficacyA survey released yesterday at a conference sponsored by the Association of National Advertisers focuses on advertising accountability...Google CPM Plans Get Mixed ReviewsMedia buyers and planners are of mixed minds about Google's plans for a network in which advertisers can...Harris to Provide Research for Advertiser PerceptionsHarris Interactive Service Bureau has been commissioned by media intelligence company Advertiser Perceptions to manage its new online...Users Turn to Content Sites; Search and Shop LessConsumers spent slightly less time at e-commerce sites and search engines in June than they did in May,...Firms Charged for Affiliate Spam Hawking PornThe Federal Trade Commission (FTC) has charged seven companies with violating anti-porn provisions of the CAN-SPAM Act because...Eyeblaster to Offer Rich Media, Traditional Ad ManagementEyeblaster will soon offer support both for rich media and for traditional ad creation, placement, serving and reporting...Google Officially Enters China, Sued by MicrosoftGoogle on Tuesday formally announced its plans to enter the Chinese market and establish a development center in...Email Relevance Kindles Conversion, RetentionEmail communication between companies and consumers or other businesses is about serving the needs of the recipient rather...Legal Music Websites and Downloads TripleLegal music downloads have tripled in the past year said the International Federation of the Phonographic Industry (IFPI),...Online Revs Outperform Print at Times, Dow JonesOnline revenue growth surpassed that of print in the second quarter for both The New York Times and...Microsoft 4Q, FY05 Numbers Show MSN GainsIn the fourth quarter of the fiscal year, Microsoft had operating income of $2.99 billion in, down slightly...IAC Spins Off ExpediaIAC/InterActiveCorp stockholders approved the spin-off of travel site Expedia, reports Internet Retailer. IAC will no longer have ownership...PointRoll Provides Ad SequencingRich-media firm PointRoll said it would provide advertisers the capability to sequence online ads, showing viewers a progression...Google Q2 Profits Quadruple, Revenues DoubleGoogle's rapid growth continued, outpacing analysts' expectations, as it posted a second-quarter profit of $343 million, or $1.19...Titans Battle for China: Google Countersues MicrosoftGoogle yesterday asked a California Superior Court judge in Santa Clara County to invalidate what it said was...'Engagement' May Supplant 'Frequency' as MetricMadison Avenue has turned to "consumer engagement" as its new media planning metric - one that could replace...Verisign: Domain Speculation for PPC SoaringVeriSign says that the number of web sites opened just to publish PPC ad links is rocketing, Computer...Orkut Used as Brazilian Drug NetworkBrazilian police arrested 10 people yesterday, accusing them of selling drugs using Google's Orkut social networking site, which...Microsoft's Longhorn Becomes 'Windows Vista'Microsoft announced today that it has named the next version of its operating system "Windows Vista," long known...AP Web Video Network in WorksThe Associated Press said it would offer an ad-supported web video network by the end of the year...Spam Not (Yet) a Threat to Mobile MarketingNearly 10 percent of U.S. online customers in a Jupiter survey say they have already been plagued by...'Open Source' Blog and Radio Converse, ConvergeHost Lydon Radio was arguably the first open-source media form with its reliance on talk radio and call-in programs,...As Local Search Rises, SuperPages Tries Agency RoleExperts have been predicting the rise of local search engine marketing, and pay-per-click network operators have been working...MSN Virtual Earth now a RealityVirtual gateway to the globe Microsoft on Sunday night released a beta of Virtual Earth, its web-based mapping service...BBC World Seeks Local Ads GloballyBBC World has selected 24/7 Real Media to drive click-through and conversion rates for international advertising campaigns on...Massive Adds In-Game Audio-Visual AdsIn-game ad developer Massive is launching its first full-motion video and audio ads in a major videogame release,... |