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July 2005
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Defining Spyware a Double-Edged SwordAnti-spyware vendors and consumer groups announced an attempt to produce uniform definitions for "spyware" and "adware" on Tuesday....Plug into Wall Outlet, Get BroadbandDays after news of Google's investment in power-line internet access, IBM announced a partnership with a Houston-based utility...Microsoft Calls off Claria DealClickZ, citing a Microsoft staffer close to the talks, broke the news that Microsoft has ended acquisition talks...CBS Hops on Broadband, Skips Cable, Ads JumpCBS yesterday introduced a revamped CBS News Web site that greatly increases the amount of video available to...Apple's Quarterly Profits QuintupleApple Computer reported yesterday that its third-quarter profits more than quintupled, reaching $320 million, or 37 cents a...June Display Ads Up 4.2 PercentOnline display ad impressions in June increased 4.2 percent, reaching 97.1 billion from 93.1 billion in May, according...Canada Bill Could Make Search IllegalWord from on high… but not final Depending on how one reads it, Bill C-60, which amends Canada's Copyright...E-Commerce Booming in Western EuropeOnline commerce is picking up across Europe - naturally at different rates in different countries - with not...U.K. Film Released via Web, Theaters, DVD SimultaneouslyA U.K. independant film, EMR, will be launched simultaneously in movie theaters, on the internet and on DVD...Omniture Gets $40MM in Venture CapitalWeb analytics provider Omniture said it will use $40 million in new venture capital, received from a group...ChannelAdvisor Buys SEM FirmChannel management technology and services provider ChannelAdvisor announced it has acquired SearchMarketing, a natural and paid search engine...BzzAgent Bows Hispanic WOM ChannelWord-of-mouth marketing firm BzzAgent announced the launch of its Hispanic BzzChannel for the U.S.-based Hispanic community, reports Adrants....Former Ogilvy Ad Exec Sentenced to 14 MonthsThomas Early, a former finance director at Ogilvy & Mather's New York office, will spend 14 months in...Pilot Launch for Behavioral Network BuysRevenue Science is expected to launch a pilot program allowing advertisers to place behavioral targeting campaigns across several...IE Plug-in Speeds Search, Eliminates Clicks. Oops.A free Internet Explorer plug-in released Wednesday provides an instant view of the content of a search listing...Claria Tests Personalized SearchBehavioral marketing and adware firm Claria has begun to test a personalized search service that tailors search results...Net Media Firm to Go Public (Again)Gamevertising firm IGN Entertainment filed to conduct another initial public offering to raise up to $200 million. Of...PlanetOut to Bow Video Site with Sundance ContentPlanetOut, a media company serving the gay and lesbian community, launches a new venue for advertisers this September...Increase in U.S. Broadband Lines, but Speed an IssueThe number of broadband lines in the U.S. increased to almost 38 million in 2004, up from about...Seifert to Serve 18-Month SentenceShona Seifert was sentenced to 18 months in prison and ordered to pay a $125,000 fine for her...Another Group Asks Google to Stop Digitizing BooksThis week, the Association of Learned and Professional Society Publisher (ALPSP), an international trade group of nonprofit publishers,...E-Commerce in Q3 Looks PromisingA Merrill Lynch e-commerce research report forecasts that businesses on the web will register a 20 percent increase...FTC Wants Authentication, Email Industry RespondsNot too long ago, the Federal Trade Commission was worried at the snail's pace of authentication-standards adoption by...Google Ups Prices for Less Relevant AdsClick to enlarge letter Google announced that it will start charging higher minimum bids for keywords for those advertisers...Habeas Announces Email Reputation CheckerEmail accreditation and reputation service provider Habeas unveiled plans this week for a service that allows email senders...Identity-Theft Bill in Senate CommitteeA bipartisan group of senators introduced identity-theft legislation Thursday in the Senate commerce committee, reports Wired. The Identity...DoubleClick Sale Spawns Layoffs, ReorgDoubleClick's sale to a group of private investors begat a round of layoffs and a reorganization that wound...Emailers Seek Suppression File Sunset ProvisionThe email service providers coalition is spearheading a lobbying effort to convince the Federal Trade Commission (FTC) to...Survey: Behavioral Advertising to Increase in 2006Behavior-targeting advertising is projected to increase 65 percent in 2006, with nearly 21 percent of all media purchases...Cannes Lions in CEO Hunt after SavageCannes Lions is in search of a new CEO after its most recent chief exec, Terry Savage, was...E-tailers Opting for Form over FunctionOnline retailers are becoming good at building sites that appeal to shoppers, but they need to improve site...Jumpstart Brings SEM to Local Auto DealersJumpstart Automotive Media has launched a search engine marketing program - Jumpstart trafficBUILDER - to steer traffic to...Zombies RisingThe number of personal computers that unknowingly host malicious "zombie" code has increased an astounding rate this year,...Miva Strikes Nordic PPC DealSearch marketing firm Miva, formerly FindWhat and Espotting, struck its first private label deal in Europe with Nordic...Japanese Web TV a Sign of Things to ComeTV is expected to become an inseparable part of the web for many consumers with broadband connections, despite...Battelle: Don't Fear Disintermediation, Understand ItJohn Battelle writes in AdAge that marketers, agencies and media execs need to stop fearing disintermediation and start...Lyris: Q2 Email Delivery Rates SteadyEmail delivery rates remained steady at 89 percent during the second quarter, with the top 10 ISPs' average...EU to Regulate Internet TVPaidcontent bemoans the lack of discussion and debate on the European Union's effort to redefine and regulate European...Deutsche Bank: Q2 Online Adspend UpOnline ad spending continued to increase in the second quarter, apparently as a result of more marketers' turning...Washingtonpost.com RSS Feeds Carry AdsWashingtonpost.com is the first major news site to begin integrating advertising into its RSS feeds, in what is...Agencies Named for AOL Portal Launch CampaignAOL's beta portal America Online has asked Carat Interactive, Atmosphere BBDO, The Martin Agency and Hill Holliday to handle...Yahoo Extends Behavioral Targeting ProgramYahoo recently expanded the time window for its program targeting display ads based on visitors' search activity. The...Mobile Media Buys RubberduckMobile Media, a global provider of wireless marketing applications, announced the acquisition of Rubberduck Media Lab, which develops...Online Maps Point Way to Ad Growth AreaThe New York Times reports on developments since both Google and Yahoo published documentation in recent weeks that...'LinkedIn Groups' Directory Service LaunchedLinkedIn is officially launching its third web-based premium service, LinkedIn Groups - a directory system for companies, conferences...Video iPod Perhaps Slated for SeptemberAs Apple hyped that its iTunes music store had sold it half-billionth song on Sunday - and nearly...Online Sales Still Up: 29 Percent for WeekOnline sales were up 29 percent for the week ending June 26 compared with the corresponding week a...Blinkx Launches Customized RSS Service for MultimediaBlinkx today announced SmartFeed, an RSS service that enable online users to receive personalized audio and video content...Hispanic Internet Use, Shopping Propensity SoaringHispanics in the United States are adopting and using broadband and the internet at an above-average rate, according... |