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July 2005
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WhenU Gets $15MM More in FundingAdware firm WhenU.com said it has closed a $15 million financing deal with Trident Capital as part of...Yahoo Displays New SMS SearchYahoo on Thursday rolled out a mobile search service that lets U.S. users send text messages via SMS...Buy.com Affiliate Program Now on CJ PlatformBuy.com has moved its affiliate program to the platform of ValueClick's Commission Junction, Internet Retailer reports. Buy.com will...London 2012 Olympics a Boon for OnlineThe online media and marketing industries will greatly benefit from the news that London has been awarded the...Become.com Adds News to Shopping SearchComparison-shopping search engine Become.com is taking a page out of the playbook of the big search players with...Cruddy Delivery to Cause Email List Price PlungeEmail list pricing could drop as much as 25 percent in the next 3-6 months because of decreasing...Email Authentication Summit Coming upOn Tuesday, July 12, a cross-industry collaborative initiative to improve the security and reliability of email and counter...Media Buyers: Half of Reps Are Ignorant, PestiferousMediaLife's media buyer survey quantified what most already suspected: media buyers think that about only half of media...Agencies Think Local as Online Campaigns Go GlobalAs U.S.-based advertisers continue to expand globally, interactive agencies have had to shore up their regional hubs and...Broadband Booming; Online Ads to See High-Speed GrowthA Federal Communications Commission semiannual report says high-speed internet lines reached 35 million households and small businesses in...Chrysler Muscles in on Web with Dodge Charger CampaignDon't worry, it comesin other colors Chrysler Group has undertaken its most elaborate web advertising effort to date after...Putting Contextual Ads in ContextThe Online Journalism Review takes an exhaustive look at contextual ads from Google and Yahoo - "the good,...Google Invests in Power Line Internet AccessCurrent Communications Group, which provides high-speed internet access over electrical power lines, on Thursday said it has received...Domains Flourishing in 2005Some 2.76 million web hostnames were added in June, the second-highest monthly increase and the largest since May...India E-Commerce Set to Quadruple by 2007Consumer e-commerce sales in India are projected to top $550 million by 2006-2007, according to a forecast by...Online Shoppers Like Real-World Customer ServiceNearly three in four online shoppers - 74 percent - use a retailer's in-store customer-service department to resolve...Global Online Population GrowingClickZ offers up a table of the world's internet-using populations by country, relying on several sources, including the...comScore: Automakers Luring Consumers to WebsitesAutomakers are luring consumers to their websites with targeted offers and flashy advertising to counter competition from around...DoubleClick Bows Dart Enterprise 6.0DoubleClick yesterday announced Dart Enterprise 6.0, a new version of its licensed software for online ad management. The...Google Kicks 'Typosquatter' off DomainsAn arbitrator awarded Google rights to several website addresses that are based on typical typographical errors that occur...Clear Channel Promotes Concerts on Yahoo, Shifts Adspend to WebJames Taylor & otherstouted on Yahoo Yahoo and Clear Channel Music Group announced a deal to promote Clear Channel...VH1 Launches Online Network; BBC Three, C4 to Air via WebsitesVH1's multi-platform strategy continues with VSPOT, a new online broadband entertainment network, reports Brandweek (via MediaBuyerPlanner). The site...Army Extends Burnett Contract, to Spend up to $50MM MoreThe U.S. Army, which has gone back and forth with the awarding a new advertising contract, again extended...Commission Junction Bows Program for Top-Performing AffiliatesValueClick's Commission Junction plans to launch its CJ Performer program today for top-performing affiliates, providing them enhanced support,...Online Sales Tax a Step Closer to RealityStates came closer to collecting taxes on internet, phone and catalog sales when the Streamlined Sales Tax Project...Travelers Look to Net More than Word-of-MouthTravelers today rely more on the internet than personal recommendations to gather travel information, according to a poll...Cookie Rejection Takes Chunk out of Metrics DataDM News provides some additional information and a review of WebTrends' study on cookie rejection (as opposed to...ICANN May Up Prices for .net DomainsOwners of .net website addresses may have to deal with higher registry fees in the future - but...Google May Buy China's Baidu SearchGoogle may be interested in acquiring Baidu, China's largest search engine, in which Google has a four percent...Diller Hopes Jeeves Will Give IAC Some AnswersThe AP carries an interview with InterActiveCorp's Barry Diller, who discusses the upcoming takeover of Ask Jeeves and...Yahoo Testing RSS SearchYahoo provided a brief glimpse - apparently an unintentional one - into its RSS search efforts on Friday...Online Sales Stay the Course: Up 23 PercentOnline sales stayed up - increasing 23 percent for the week ended June 19, compared with the corresponding...Mobile Web Gets .mobi DomainWebsites designed specifically for mobile phones will have their own domain suffix, .mobi, which the Internet Corporation for...P&G's McConnell: Measurement the Key for Driving Adspend OnlineWeb advertising adspend - 3.7 percent of ad budgets last year, according to the Interactive Advertising Bureau -...Chitika's Comparison-Shopping Banners Getting ClicksThe New York Times ran a feature on Chitika's eMiniMalls contextual dynamic banners (reported on last month), which...Mediaplex Fleshes Out Buying/Planning ToolsThe Mediaplex division of ValueClick added an ad planning and buying component called MediaDirector, according to ClickZ. The...Major Marketers Moving to MobilePhones, that is - not Alabama. According to AdAge, McDonald's, Masterfoods, Coca-Cola, Heineken, Timex are prepping summer dial-in...WOMMA Issues First Word-of-Mouth StandardsThe Word of Mouth Marketing Association (WOMMA) yesterday released a set of standards (its "Terminology Framework") for tracking...Study: Evocative Text Is the Secret to Email SuccessOnline marketer Bluestreak's latest email report, published Monday, highlights the email marketing practices of leading practitioners who consistently...PayPal China LaunchedPayPal has launched PayPal China, a free service designed for Chinese Internet users, offering them payments in the...Information Security Troubles Will Get WorseConsumer buying and online behaviors have already been affected by fear of fraud, data breaches, phishing scams, spam,...Ballmer: Microsoft Serious about SearchMicrosoft's Steve Ballmer stressed the importance of search in his talk to partner companies over the weekend, reports...Cross-Media Study: Web a Dominant Buyer InfluenceDoubleClick's annual Touchpoints Survey reveals that the web is the most consistent factor in purchase influence across 10...Keyword Prices Stable, Search to Reach $5.6 BillionKeyword advertising prices stabilized in the second quarter, according to separate surveys by investment banks SG Cowen and...'Net Result of China's Expurgation: Dystopic IsolationIn other words, the Great Firewall of China, along with similar efforts by other governments similarly inclined to...Blinkx to Index NYTimes, About.com, BusinessWeek ContentBlinkx.tv today announced an agreement with BusinessWeek Online to index BusinessWeek content, including video and podcasts. Meanwhile, the...'Network Live' to Broadcast via 'Net, WirelessA new joint venture between AOL, XM Satellite Radio, and AEG will deliver entertainment - mainly live and...Forrester Searches for META Clients OnlineForrester Research has launched a campaign geared specifically to former clients of META Group, a company that was...DoubleClick Stockholders Approve MergerDoubleClick last night announced that its annual meeting of stockholders in New York had voted to accept the... |