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July 2005
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Anti-Click Fraud Firm Alleges Google Abets Click FraudMediaBuyerPlanner.com reports that Google is again the subject of a suit claiming it isn't doing enough about click...Watershed Publishing Launches Marketing Trade PubMarketingVOX's parent firm Watershed Publishing early this morning launched an online trade magazine geared to media buyer/planners in...Apple Takes Podcasts Mainstream with Million SignupsApple said subscriptions from the new iTunes Podcast Directory surpassed the 1 million mark within two days of...From Cars to Cat Food - Advertisers Giving Podcasts a TryCar and pet-food marketers are kicking the podcast tires and beginning to scratch the surface of what the...Miva to Build U.K. Pay-Per-CallMiva and Ingenio will build a pay-per-call lead-generation solution for the U.K. market and expect to launch it...Ask Jeeves Shopping AccountAsk Jeeves said yesterday that it put its account up for review, but wouldn't offer up much more...AOL Video Search Now On LineAmerica Online launched its video-on-demand search service Thursday, allowing internet users to view music videos, news segments and...Google Hush-Hush Project Searches Subscription ContentGoogle is testing a search service that will access "Deep Web" content, providing searchers with free previews of...Offermatica, DigitalGrit to Help Optimize Online CampaignsWeb marketing firm DigitalGrit and hosted testing and optimization services provider Offermatica announced a partnership this week to...SBC Broadband Price Cut Spurs Promotions by OthersAfter SBC slashed the price of its high-speed internet service last month, its phone and cable competitors have...Honest Opinions, for a Fee, on BlogsCorporate America's discovery of blogs, and their sometimes less-than-savory co-optation as marketing tools, is the topic of a...Online Job Ads Up, Print Ads DownOnline job ads have continued to increase, as print ads in newspapers have decreased, writes MediaPost. It cites...Raids Target Global Online Piracy; RIAA Sues Hundreds of File-SharersIn an 11-nation assault on online piracy, the FBI in the U.S. and agencies in other countries last...RSS Fast Becoming Vital Marketing Tool"Not only is RSS being used as an ad medium by companies ranging from Google to Pheedo, it's...Interactive Ad Campaigns Co-opt Consumers"Have it your way" doesn't apply only to burgers (or any product, for that matter) but also the...U.S. Asserts Hegemony over Internet DomainsAssistant Secretary of Commerce Michael Gallagher announced Thursday that the U.S. will not transfer control of the internet...Legit Emails May Look Fishier than Phishing ScamsA small study by email-marketing software firm Lyris, conducted to see whether email users could identify phishing attempts...Claria Quits Collaboration with KazaaBehavioral marketing and adware firm Claria has severed its relationship with file-sharing service Kazaa, its controversial distribution partner,...A One-Man Anti-Spam CrusadeIf the Federal Trade Commission won't, Joe Wagner will. Fight spam, that is, even if it originates from...Mobile Video and TV - a World of 'Walking Couch Potatoes'SmartVideo Technologies last week announced a content deal with Two Minute Television, a production company, to offer a...Live 8 Benefits AOL, AdvertisersClick to enlarge Despite Live 8 promoter Bob Geldof's comments that the event is "not for charity, but political...FeedNation Aims to Dominate RSS Market"Serial entrepreneur" Ivan Pope, among the earliest internet players in the U.K., has launched a beta site for...CheetahMail Reaps Harvest SolutionsEmail marketing firm CheetahMail has acquired web analytics provider Harvest Solutions, in a bid to integrate the email...Aussie Paid Search to SurgeThe pay-per-click (PPC) paid search market in Australia will grow 85 percent this year, reaching Australian $130 million,...Advertisers Wading in as Podcasts Flow into MainstreamPodcasts may have become mainstream overnight thanks to Apple iTunes, but marketers have to surmount the various challenges...Eye-Tracking Tech Applied to Email MessagesThe increased demand for measuring campaign results and new technologies that create more natural test settings have prompted...AOL Launches Video Search, Announces New Video Content and HubAs anticipated, America Online today announced online video initiatives for finding and watching videos online. AOL officially launched...China Joins Global Anti-Spam BattleChina, the world's second-largest source of unsolicited emails, agreed on Monday to join an international effort led by...Sweden Outlaws Unauthorized File-SharingSweden, which until now had no law against downloading copyrighted movies and music, has now banned the practice,...Online Retailers Discovering, Testing BlogsOnline retailers are starting to test blogs to give their stores more personality - and their customers a...Digital Marketer Panlogic Expands into ChinaU.K.-based digital marketing consultancy Panlogic has established operations in Shanghai and Beijing, reports NetImperative. Panlogic will initially work...Google Click Fraud Suit a Winner in CourtGoogle won its suit against an AdSense partner publisher that it had accused of deliberate click fraud. Two...Classified Ventures Buys HomeGainOnline classified advertising company Classified Ventures Friday announced that it has acquired HomeGain, an online real estate site,...Journalist 'Shield' Bills Leave Bloggers ExposedAs a group of Senators draft a bill to protect journalists from jail terms for not giving up...Google Toolbar Now for Firefox, TooGoogle is expected to release tomorrow a version of its toolbar for the Firefox browser, according to information...Longer RSS Ads Catch More ClicksAs Google, Feedster, Yahoo and Pheedo offer ad options in RSS, and companies like Verizon are testing the...Study: Best to Keep Ads, Editorial SeparateReaders best remember sponsorship ads placed in the middle of online newspaper stories, but those ads also annoy...SEM and DRTV Made for Each OtherDirect response television (DRTV) - infomercial - advertising significantly increases search engine query requests, according to a study...Online Sales Up 24 Percent for WeekFor the week ending June 12, online sales were up 24 percent, increasing to $1.26 billion from $1.02...Getting Ready for 'Google Store'At least one search engine marketer believes that Google's experiments with an online payment system (termed Google Wallet)...Sponsored Podcasts Slated for Slate.comSlate.com will begin offering podcasts of two or three stories per day, with DaimlerChrysler as a sponsor, writes...Concepts, Not Just Keywords, Catch the Eye on Google Search PageBased on studies using eye-tracking technology, a new report from Enquiro, Did-It and Eyetools looks at how users...Yahoo Now Offering Jobs SearchYahoo has entered the vertical search market, with the quiet launch of a job search engine on HotJobs,...Yahoo, Chrysler Team Up for Free Online RadioChrysler is sponsoring four commercial-free channels on Yahoo Music's free version of LAUNCHcast online radio service, and Yahoo...Forrester: Outside Firms Should Audit PCI ComplianceOutside auditors, not internal ones, should validate whether midsize-to-large merchants are in compliance with the data storage protection...Al-Jazeera, Already Strong on U.S. Net, to Try English ChannelThe Globe and Mail (via MediaBuyerPlanner.com) reports that Al-Jazeera will attempt the launch of an English language satellite...Nick Moves Programming to 'NetNickelodeon launched a new broadband internet channel called TurboNick, allowing its audience members to see full-length programming, such...Microsoft Announces CRM 3.0Microsoft unveiled its delayed CRM software update yesterday, displaying its new capabilities for current users and new options...Online Users Learn to Avoid SpywareThe vast majority of online consumers have changed their computing behavior because of the threat of spyware and... |