|
|
|
Home »
Archives »
June 2005
« Previous Entries · · Next Entries »
Keyword Prices Drop 15 percent in MayThe average keyword price fell 15 percent from April to May, reaching $1.66 from $1.95, according to the...New Search Tech Finds, Interprets 'Hidden' Info for Terror WarUniversity at Buffalo researchers recently finalized a new search technology that finds "hidden" information on websites, Pandia reports....Web Adspend Surges to $2.8 Billion in Q1Online adspend continued to rise in the first quarter, increasing for the ninth straight quarter and reaching $2.8...Asian Online Markets Poised for TakeoffeMarketer reports that the retail e-commerce environment in the Asia/Pacific region, though huge, is still rapidly expanding market....CitiFinancial Warns Millions of Personal Data DisappearanceIn what's certainly more bad news for e-commerce players, some of whose customers are already wary of insufficient...U.K. Online Content Workers UnionizeIn the U.K., AOL granted official recognition to the National Union of Journalists last week, in what may...Agency Execs Say Integration a Tough Nut to CrackWhile consumers easily integrate their media by going to websites they hear about on TV commercials and participating...Online Shoppers Ignorant of Retailers' Use of Personal DataMost online shoppers are simply ignorant about how retailers gather and use their personal data, according to additional...Measuring Clicks Distracts from Branding EffectThe allure of tracking clicks online leads merely to a fool's paradise, according to a BrandWeek piece, which...China Requires Blog RegistrationThe BBC reports that the Chinese government has announced plans to regulate blogs and online forums and chat...Tobaccowala: Digital Media Costs Will Spiral, Six Issues Could Sink UsThe cost of digital media will go up - 20 to 30 percent a year for several years...ReachLocal, Efficient Frontier Bring SEM to SMBsReachLocal and Efficient Frontier announced a strategic partnership to bring search engine marketing to small and midsize local...Copeland's BlogAds Network Subdivides; Battelle to Launch Tech Blog NetworkThe BlogAds network has begun allowing select groups of bloggers to organize themselves into sub-networks, so far 17...Coremetrics Announces Summer Release of Web Analytics ToolCoremetrics Tuesday announced the summer release of Coremetrics 2005, a platform for analyzing online business performance that measures...Webby Wisdom - Five Words' WorthLyrical springin the air,and on the web Webby Award winners waxed poetic, condensing the wisdom of the Digital Age...Napster to ModernistaNapster chose Modernista for its ad account after a confidential review, according to AdWeek. The account involves mostly...Acxiom to Fight If Hostile Takeover BidAcxiom acknowledged Monday that it received a letter from investment firm ValueAct Capital Partners LP stating its intent...Refinery Names Search Services SVPInteractive agency Refinery, which expanded into SEM through its acquisition of directMASS last month, has named that firm's...P&G: Upon Reflection, Customized Cosmetics Online No MoreWith the scheduled closing next week of Reflect.com, Procter & Gamble ends a $60 million experiment it began...BlogPulse Helps Spot Blog Buzz ahead of Mainstream MediaA Search Engine Watch write-up lays out the workings of blog search engine BlogPulse, which not only locates...Firefox Use on the Rise in Europe, as in U.S.Firefox has a significant share of the browser market in several European countries, and its use continues to...MeeVee Vertical Search Site for TV LaunchedA search engine for finding TV program schedules and other information about TV shows has launched, reports AdWeek....'Greatest American' Ads on BlogsAdWeek reports that Agency.com has begun an online ad campaign that relies heavily on blogs to promote Discovery...AOL, YellowPages.com Ink Listings AgreementBusiness search site YellowPages.com announced Wednesday that America Online will include its listings on AOL Yellow Pages, the...AOL Singingfish Adds 10 Video Search Content PartnersAmerica Online has signed 10 new content partners, including parent-company property CNN, in a bid to keep up...Traditional Media Circle Wagons, Prepare for Budget BattleAmong the flying elbows and knees striking out in the fight to win the minds of media buyers...Yahoo Email Goes Mobile with SprintYahoo and Sprint have partnered to launch a fee-based mobile email service, in what's likely a direct challenge...Europe Passes the Americas in BroadbandEurope has overtaken the Americas in broadband internet connections for the first time, according to a new survey...WebTrends: Despite Net Ad Boom, Confidence in Web Metrics ShakyAlthough one of the main reasons marketers cite for the growth of spending on online ads is that...Seeking Patent Overhaul, Bill Asks: Who's on First?CNET reports that a bill introduced Wednesday in the House of Representatives seeks to substantially overhaul the U.S....Obscure Swiss Culture Gets Google CustomizationArea of Romansch usage Google made language customizations to its interface to appeal to the 35,000-strong community in the...Arizona's Off Madison Ave Buys Mighty InteractiveArizona-based integrated marketing shop Off Madison Ave bought local interactive agency Mighty Interactive, according to BtoB Online. Financial...In DC on Lobby Mission, Microsoft CEO Sees Dangers, Opportunities OnlineSteve Ballmer, CEO of the world's largest software company, said consumers who make online purchases have become too...AOL Portal Marketing Strategy Depends on Helpful Rivals Google, YahooSpend ad money to make ad money seems to be the adage that America Online is following for...Top 100 E-Merchants Account for 53 Percent of Online SalesWith sales of $51.5 billion in 2004, the Top 400 online retailers represent 58 percent of all online...Consumer Reports: Search Engine Ad Disclosure Lacking StillSearch engines still don't clearly inform consumers about the influence of advertising on search-results placement and rankings, writes...InfoWorld Offers Full Text Feeds with Graphical AdsIDG's InfoWorld, the first publisher to have incorporated advertising into its RSS feed - two years ago -...MSN Previews New Personal HomepageMicrosoft has launched a preview of an MSN personal homepage that apparently builds on the portal's My MSN...Christian Science Monitor May Become More Digital, Less CorporealThe Christian Science Monitor may be considering publishing online only and scrapping the print version of what was...BusinessWeek Launches Interactive Version of 'IT-100' IssueMcGraw-Hill's BusinessWeek launched a rich media, digital version of its "IT-100" issue on Thursday, BtoB Online reports. The...Spyware Bill Coming, Ad Tracking Still IssueMovement is afoot to pass federal legislation against spyware, with senate hearings showing some momentum toward passing a...Amazon.com Goes Dark, Likely Loses around $6 millionAmazon.com went dark for 41 minutes Thursday, in a complete outage that may have cost the online retailer...Paid Search to Grow 47 Percent, Comprise Nearly Half of Online AdspendSpending for sponsored search will increase 47 percent in 2005, reaching $5.1 billion from last year's $3.5 billion,...Anti-Spyware Initiative Starts with Fortune 500 FirmsThe Center for Democracy and Technology has in recent weeks contacted 10 Fortune 500 businesses that have advertised...ICANN: VeriSign to Rule .net Domain till 2011After 15-month long and sometimes controversial RFP process, the Internet Corporation for Assigned Names and Numbers (ICANN) awarded...Mediaedge:cia Combines Digital, Search, Direct Response into MEC InteractionWPP Group's Mediaedge:cia (MEC) has formed a new specialist unit, MEC Interaction, merging all of MEC's online and...Miva Site Launched after RebrandThe rebrand of Espotting and FindWhat under the name Miva took force today with the unveiling of a...NSA, CIA Building Better, Smarter SearchAs powerful as they may be, search engines can be time sinks - and sometimes "pathetically weak," according...Gannett Grabs PointRoll; Offline Media Buying Up Net PlayersUSA Today publisher Gannett announced Friday that it has acquired the stock of rich media marketer PointRoll -... |