Kelsey: Business Booming for Yellow Pages

The worldwide market valuation of the Yellow Pages industry is more than $100 billion, according to a Kelsey...

Auto Ads on Car Sites Best for Driving Purchase Intent

Automotive ad campaigns on business, news and sports websites have far less effect on purchase intent than those...

Nielsen: Readers Migrating to Online News

More than one-fifth of web users who read newspapers prefer online to offline editions, Reuters reports, citing a...

Google Acquisitions, Past and Future

A nice roundup (via Search Engine Lowdown) of Google's acquisitions, categorized into the pre- and post-IPO periods: ...

E-Commerce Taxation by States Likely

The recent appeals court ruling on the Borders case in California is the most current example of the...

Study: Yahoo Best at Drawing Visitors; AOL, at Keeping Them

In May, Yahoo sites drew the most visitors - more than MSN, Google or America Online sites -...

Spyware and Adware Penetrate, Lurk on BitTorrent Sites

Adware and spyware purveyors have discovered BitTorrent as a new distribution channel and are spreading their wares on...

Google Mobile Search Finds U.K. Market

U.K. users will now be able to search the web using their mobile devices with Google Mobile Web...

Return Path: Bonded Sender Works

Return Path, the email services firm that acquired Bonded Sender a couple months ago said that using the...

ANA: More Print Accountability, or Ad Dollars Will Go to Online

More than a quarter - 26 percent - of 117 senior marketers recently surveyed by the Association of...

Making Cookies Digestible for Users

The Wall Street Journal takes its turn at laying out marketers' palliative attempts to make sure that cookies...