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June 8th, 2005
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Online Shoppers Ignorant of Retailers' Use of Personal DataMost online shoppers are simply ignorant about how retailers gather and use their personal data, according to additional...Measuring Clicks Distracts from Branding EffectThe allure of tracking clicks online leads merely to a fool's paradise, according to a BrandWeek piece, which...China Requires Blog RegistrationThe BBC reports that the Chinese government has announced plans to regulate blogs and online forums and chat...Tobaccowala: Digital Media Costs Will Spiral, Six Issues Could Sink UsThe cost of digital media will go up - 20 to 30 percent a year for several years...ReachLocal, Efficient Frontier Bring SEM to SMBsReachLocal and Efficient Frontier announced a strategic partnership to bring search engine marketing to small and midsize local...Copeland's BlogAds Network Subdivides; Battelle to Launch Tech Blog NetworkThe BlogAds network has begun allowing select groups of bloggers to organize themselves into sub-networks, so far 17...Coremetrics Announces Summer Release of Web Analytics ToolCoremetrics Tuesday announced the summer release of Coremetrics 2005, a platform for analyzing online business performance that measures...Webby Wisdom - Five Words' WorthLyrical springin the air,and on the web Webby Award winners waxed poetic, condensing the wisdom of the Digital Age...Napster to ModernistaNapster chose Modernista for its ad account after a confidential review, according to AdWeek. The account involves mostly...Acxiom to Fight If Hostile Takeover BidAcxiom acknowledged Monday that it received a letter from investment firm ValueAct Capital Partners LP stating its intent... |