AdWeek reports that Sun Microsystems will keep its $50 million media account at Starcom, even after a three-month review. In the next year and half, Sun said it expects to spend about half of that budget on online executions. A...
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The Direct Marketing Association today said it has launched Direct Comment, an online initiative to let DMA members comment on proposed guidelines, as they are drafted, for the ethical use of software programs for marketing, DM News reports. The deadline...
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Access infrastructure vendor Citrix Systems Friday announced that it will be acquiring NetScaler for $300 million in cash and stock, writes Internet News. Citrix considers poor response time as an issue that plagues e-commerce and service delivery over the internet...
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To counter Google Print, the search giant's project to digitize and offer free, searchable versions of major university library collections in the United States, a task force of the German book trade association Boersenverein is organizing its own digital indexing...
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FindWhat.com, which recently experienced some finance-related tremors, has announced that it is changing its name to Miva Media to unite its international businesses under an integrated brand, and claims the move will make the company the largest independent performance marketing...
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Simon Waldman of the Guardian offers a sober overview of RSS and news aggregators - ''Opportunity or Threat?" - based on a talk he gave to publishers at the World Editor's Forum in Seoul (via paidcontent), concluding that "we are...
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Performance-based online advertising network AzoogleAds today announced its BlueTime optimization technology, which uses a results-driven approach honed for it direct response network to deliver a platform for brand advertisers to reach targeted and websites and demographics, taking into consideration outlet,...
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Like the oneover the Dniepr
For years buyers swore annually that they weren't going to get taken to the cleaners in the network TV upfront buying process. And each year, those same buyers - who promised not to reward the lowered...
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MediaPost writes that DoubleClick is scheduled to issue today a report that examines three methods of determining whether online ad campaigns reach their target demographics: data from comScore's panel; cookies placed on user's machines by Nielsen/NetRatings; and modeling. The intent...
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Google is apparently still gunning for the B-to-B market, fielding the results of a study showing that search advertising is more effective than ads in trade magazines and other business-to-business media, AdWeek writes. An online survey of 900 technology professionals...
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Experian announced today that it has launched BizInfo Online, a web-based database tool that contains data on more than 12 million U.S. businesses, DM News reports. It is Experian's first subscription-based research tool providing data on small and midsize businesses....
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One of the reasons blog postings get fairly instant attention online is the "ping," a quick message sent to an aggregation service by blog software, indicating there is a new post. But those aggregation services, like Technorati, often require different...
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