|
|
|
Home »
Archives »
May 2005
« Previous Entries · · Next Entries »
Study: Mobile-Using Teens Online MoreTeens who have cell phones are much more likely than the rest of their peers to use the internet daily, listen to the radio, and read newspapers and magazines, MediaWeek reports, pointing to a study by WPP Group's MindShare Online... continue reading »'Sisterhood' Viral Campaign LaunchedTo promote the June 1 release of "Sisterhood of the Traveling Pants," a film about close friendships among teenage girls, Warner Bros. has launched two viral websites and has plans for extensive online media buys across sites such as MSN,... continue reading »Fastclick 1Q Revs Way Up, Profits Way DownFastclick, issuing its first earnings report since its IPO, boasted record revenue of $19.6 million for the first quarter of 2005, an increase of 80 percent from $10.9 million for the first quarter of 2004. But profits for the same... continue reading »FindWhat Profits Down as CFO Quits, Auditor ReplacedFindwhat.com said its chief financial officer will resign, it will replace its current auditor, and it has removed some distribution partners, "thereby negatively affecting the company's short-term financial performance," MarketWatch reported. During the first quarter, revenue rose 136% to... continue reading »Telemarketers' Plea to FCCA slate of trade groups is lobbying the Federal Communications Commission to make a rule that would pre-empt states' authority to regulate interstate telephone marketing. The move, designed to save the vestiges of the telemarketing industry left over from the... continue reading »Hear That? Yahoo Audio Search Cranks UpYahoo is developing a search engine for finding music info and downloads on the web, and plans to introduce it within two months, CNET reports. The news comes as Yahoo announced the official launch of its video search engine this... continue reading »Privacy Hand Wringing Follows even Google's Web AcceleratorGoogle's new Google Web Accelerator can't dodge the pro forma privacy concerns raised with anything new that the search giant does. PaidContent points to raised eyebrows (other examples here and here). [More...]... continue reading »Lightningcast Launches Mobile Video Ad SolutionLightningcast has launched a mobile video advertising solution that the company says enables mobile providers to insert ads into both real-time broadcast content and on-demand clips, iMedia report. It says the solution is platform and device agnostic, but some advanced... continue reading »Consumers Give Search Engines High MarksConsumers give high marks to search engines according to an annual Harris Interactive poll of U.S. adults who were asked which industries do a good or bad job of serving consumers, eMarketer reports. The highest scores were for supermarkets, though,... continue reading »Western Europe: A Cell Phone in Everyone's HandReuters reports that cell phone penetration in Western Europe will hit 100 percent by 2007, according to management consultancy Analysys Research. Active mobile penetration, which excludes phones that have not been used for about three months, is expected to grow... continue reading »AOL: Free Blogs for AllAmerica Online is offering blog services to those who sign up for its free instant-messenger, the company announced Friday, writes CNET. Though signing up for an IM screen is required for access to the once proprietary AOL Journals section, users... continue reading »Hispanic Agencies Target Digital Accounts, Expect GroundswellThe swelling demand for Hispanic-related online marketing is driving the establishment of Hispanic digital specialty shops and the opening of digital departments by existing Hispanic agencies, writes AdAge. The general market ad agencies now control half the money spent for... continue reading »WSJ Europe, Asia Go Tabloid, Integrate Print and Online AdsThe European and Asian editions of the Wall Street Journal will adopt a tabloid format in October, and the move will also include a repositioning of the paper's advertising sales, print and online, reports MediaWeek. Advertisers will be able to... continue reading »WSJ: Claria is Bad, Bad Company Toying with Idea of Going StraightThe Wall Street Journal reviewed the business prospects of Claria, casting fuzzy shadows on its distribution methods and privacy practices. The piece suggested that Claria is moving much of its attention to its new BehaviorLink behavioral marketing network in an... continue reading »Using Pictures to Grok Search ResultsGroxis is hoping to wean web searchers away from ranked lists of search results and has converted its Grokker software, which displays a Web search as a series of categories set in a circular map, to run as a Java... continue reading »Still Another Mitsubishi Ad Exec Out, as Account Shrinks FurtherObservers can almost hear the "Pop Goes the Monkey" music, to which the Mitsubishi marketing department is apparently set. AdAge counts yet another ad head leaving, this one lasting four months, not even as long as the last one (six... continue reading »Denton: Blogs Will Not Change WorldPublisher Nick Denton of Gawker Media, a network of blogs, is a pragmatic sort, not one given to idealistic fervor about the revolutionary impact of blogs: "Give me a break" is his take, according to a New York Times feature.... continue reading »GM Spot Wants to Put Women in Driver's SeatGeneral Motors is promoting "Women in the Driver's Seat," a new spot on the GM.com website, AdJab points out. Through the website, GM is trying to address the concerns of women, whose car-buying priorities often diverge from men's - regarding... continue reading »Top UK Firms Oblivious to BlogsTop companies in the UK have been slow to include blogs in their marketing campaigns, according to a survey by UK blog monitoring company Market Sentinel, NetImperative points out. Only one FTSE 100 U.K. blue chip company syndicates news releases... continue reading »TV's Peak Not Far OffThe empire of TV is at its apogee, set to start contracting in the next two years. TV budget share will experience its Battle of Trafalgar in 2006 - after which it becomes less and less of a threat to... continue reading »Five of Top 10 Shopping, Travel Sites Lost Visitors in MarchHalf of the top 10 shopping/travel websites experienced declines in site visits in March from a year ago, one experienced no change, and four saw increases according to Nielsen/NetRatings, reports Internet Retailer. The largest drop was eBay's, with visits decreasing... continue reading »Yahoo: Display Ads Increase SearchA Yahoo study released today claims that online display advertising increased the number of relevant searches by more than 61 percent, reports DM News. The study was based on an analysis of a campaign by Yahoo client HarrisDirect. Clicks on... continue reading »Online Spending Up Again - 29 Percent for WeekInternet Retailer points to comScore figures for online consumer spending for the week ended April 17: Spending increased this week as well - 29 percent to $1.46 billion from $1.13 billion for the equivalent week in 2004. Online travel sales... continue reading »Ask Jeeves Sees Growth After IAC BuyGaining confidence as a result of InteractiveCorp's pending purchase of it, Ask Jeeves plans to take aim at Google and Yahoo when the deal closes, writes CNET of the number-four search provider in the U.S.; it has about 7 percent... continue reading »Firefox Viral: 'Share the Feeling'Mozilla Europe has launched three wacky online spots touting the ability of the Firefox browser to knock your socks off, among other things (via Adrants). Produced by the POZZ agency, the three clips ("The Office," "The Mobile,""The Notebook") emphasize the... continue reading »Google Increases Search Traffic ShareiMedia refers to NetApplications' latest results on active search engine traffic stats for April: Google led search portals with 43.06 percent in search engine visitor referrals; Yahoo was second with 15.35 percent; and MSN followed with 10.86 percent. Google was... continue reading »Local TV Stations Start Online Ad NetworkSome 150 local TV stations have formed an online advertising network to get attention from national advertisers and reap the results of a booming internet ad market, AdWeek reports. The Local Media Network (LMN) would offer access to 20 million... continue reading »Chevy Partners with, Runs Campaign on Nick MediaChevrolet will run a multimillion-dollar ad and promo campaign, including online, across Nickelodeon's media platforms, ClickZ reports. The campaign focuses on the Chevy Uplander and an in-vehicle digital entertainment system – PhatNoise - which supports audio, video and games. Nickelodeon... continue reading »AdWords Allows Advertisers to Filter Out Publisher SitesJust as publishers using Google's AdSense can ban certain advertisers from their sites, now advertisers using Googles AdWords can choose to weed out sites on which they don't want their ads to appear, writes JenSense (via AdJab). AdWords users now... continue reading »Online Agencies in Growing Pains Once MoreBurgeoning online media budgets are creating a tighter market for long-time players, increasing the costs of media and reducing the opportunity for the companies long enjoying an under-utilized medium. MediaWeek reports some agencies are reporting "diminishing options," particularly for direct... continue reading »Smaller Online Retailers Can Make Do with Google CPM AdsInternet Retailer writes that some concerns about Google's impression-based CPM ad effort, announced two weeks ago, are subsiding. Google's CPM program, in beta, allows advertisers to bid on price per thousand impressions and target display ads to specific affiliate sites;... continue reading »Online Marketing Job Site LaunchedA new job site has officially launched for online marketing jobs worldwide, reports NetImperative. OnlineMarketingJobs.com has been designed to advertise jobs with digital and new media agencies, advertising agencies, e-business companies and online marketing firms. It also incorporates jobs at... continue reading »NYT to Offer Regular Coverage of New Media, BlogsPaidContent points to a New York Times announcement that it is revamping its Monday Business Day section to include a column on new media and online marketing, as well as coverage of blogs as a regular feature, terming the NYT... continue reading »Penn Media to Bow Video Player, Serve Streaming AdsEmail newsletter ad network Penn Media announced an initiative to place a proprietary video player on its network of websites to serve streaming ads and relevant content, MediaPost reports. Called Vidsense, the program will match video content to Penn sites.... continue reading »Yahoo, Mark Burnett Produce Online-only Boxing BroadcastMark Burnett Productions and Yahoo will produce a boxing event that will be exclusively available, live, to online viewers, according to an executive familiar with the deal, reports AdAge. The move appears to take on TV at its own... continue reading »imc2 Rushes into RSS with DispatchInteractive agency imc2 has established an RSS practice, called Dispatch, after some seven months of experimentation with the syndication technology, reports ClickZ. The agency is apparently betting that consumers will broadly adopt RSS as an alternative to email subscriptions, and... continue reading »Lyris to Be AcquiredEmail marketing services firm Lyris will be acquired by J.L. Halsey Corp. for nearly $24 million in cash and a promissory note of $5.6 million, DM News reports. Lyris will become a subsidiary of Halsey, which announced the deal Monday.... continue reading »Accela Bows On-Demand Rich Media PlayerAccela Communications of Southborough, Mass. announced the release of AccelaCast 3.1, a platform for the distribution of webcasts and on-demand rich media programs, reports BtoB Online. The new version of the rich media player lets users search for content and... continue reading »Survey: Internet Still Squeezing Out Print, TV, RadioTraditional media continued to lose consumer interest in the past year, while the internet gained, according a Burst Media survey of 2,600 web users who were asked about changes in their media consumption. Nearly 61 percent of respondents said they... continue reading »AOL: Free Email for EveryoneAmerica Online is launching yet another free product - an ad-supported email service tied to its AOL Instant Messenger (AIM), according to an AP story. Users will be able to send and receive mail with "aim.com" addresses using their AIM... continue reading »Claria PersonalWeb to Customize Content to Browsing BehaviorClaria announced its PersonalWeb content-customization initiative, which will enable publishers to provide customized web content - conceivably entire pages - based on users' browsing behavior. iMedia reports that the technology was developed Vista Marketing Services, using Claria's behavioral insights platform.... continue reading »Yahoo Music Service to Challenge iTunes, NapsterYahoo today launched an early version of a new music service (rumors about which were circulating in March) in an effort to take on Apple's dominant iTunes and capture a good chunk of the online music market, writes CNET.... continue reading »Google's Censorship in China Worked, Wins FavorAfter complying with Chinese requirements that it censor its search engine results to those people reaching them in China, Google has won a business license to operate in the Communist state. Reuters reports from anonymous sources that the search giant... continue reading »Mother's Day Spending a Huge $4.4 BillionOnline shoppers spent $4.4 billion this year for Mother's Day - a 24 percent increase over the same period last year, reports Internet News, pointing to VeriSign stats released Tuesday. Fueling the spending was a 31 percent increase in the... continue reading »Keyword Prices Rise 11 Percent In AprilKeyword prices rose 11 percent from March to April, averaging $1.95, according to the Fathom Online Keyword Price Index, MediaPost reports. The increase was driving by finance-related search terms. Average cost per click had already increased from $1.60 to $1.75... continue reading »CSBA Hires Digital Edge, Consolidates Online, TraditionalCadbury Schweppes Americas Beverages (CSBA) awarded its media account to The Digital Edge unit of WPP's Mediaedge:cia, writes MediaPost. The digital account was formerly with Dallas-based SlingShot, which retains the online creative duties, reports ClickZ. Mediaedge:cia has been the agency... continue reading »Carat and Outrider Land Yahoo AmbassadorshipIsobar's Carat Interactive and Mediaedge:cia's Outrider have qualified as strategic providers under Yahoo's search advertising reseller program, AdWeek writes. Yahoo's Ambassador program is designed for agencies that resell all of Yahoo's search marketing products, including keyword and paid inclusion listings,... continue reading »Mass. AG Files Suit, Judge Shuts Down Web Spam RingAn Attorney General harboring political ambitions, sordid global plots to infect computers and dupe American consumers, staccato Russian names like Kuvayev, Khokholkov and Tkcachev... a spy(ware) thriller perhaps - or maybe a new Boston-New York rivalry. Massachusetts Attorney General Tom... continue reading »Google Maybe Looking into Mobile Location AdvertisingIn what may be a precursor for gaining the ability to deliver location-based advertising on mobile phones, Google has acquired dodgeball.com, a mobile social-networking firm, ClickZ reports. Via SMS and MMS technology, users text dodgeball to point out their locations... continue reading » |