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May 2005
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Study: Mobile-Using Teens Online MoreTeens who have cell phones are much more likely than the rest of their peers to use the...'Sisterhood' Viral Campaign LaunchedTo promote the June 1 release of "Sisterhood of the Traveling Pants," a film about close friendships among...Fastclick 1Q Revs Way Up, Profits Way DownFastclick, issuing its first earnings report since its IPO, boasted record revenue of $19.6 million for the first...FindWhat Profits Down as CFO Quits, Auditor ReplacedFindwhat.com said its chief financial officer will resign, it will replace its current auditor, and it has removed...Telemarketers' Plea to FCCA slate of trade groups is lobbying the Federal Communications Commission to make a rule that would pre-empt...Hear That? Yahoo Audio Search Cranks UpYahoo is developing a search engine for finding music info and downloads on the web, and plans to...Privacy Hand Wringing Follows even Google's Web AcceleratorGoogle's new Google Web Accelerator can't dodge the pro forma privacy concerns raised with anything new that the...Lightningcast Launches Mobile Video Ad SolutionLightningcast has launched a mobile video advertising solution that the company says enables mobile providers to insert ads...Consumers Give Search Engines High MarksConsumers give high marks to search engines according to an annual Harris Interactive poll of U.S. adults who...Western Europe: A Cell Phone in Everyone's HandReuters reports that cell phone penetration in Western Europe will hit 100 percent by 2007, according to management...AOL: Free Blogs for AllAmerica Online is offering blog services to those who sign up for its free instant-messenger, the company announced...Hispanic Agencies Target Digital Accounts, Expect GroundswellThe swelling demand for Hispanic-related online marketing is driving the establishment of Hispanic digital specialty shops and the...WSJ Europe, Asia Go Tabloid, Integrate Print and Online AdsThe European and Asian editions of the Wall Street Journal will adopt a tabloid format in October, and...WSJ: Claria is Bad, Bad Company Toying with Idea of Going StraightThe Wall Street Journal reviewed the business prospects of Claria, casting fuzzy shadows on its distribution methods and...Using Pictures to Grok Search ResultsGroxis is hoping to wean web searchers away from ranked lists of search results and has converted its...Still Another Mitsubishi Ad Exec Out, as Account Shrinks FurtherObservers can almost hear the "Pop Goes the Monkey" music, to which the Mitsubishi marketing department is apparently...Denton: Blogs Will Not Change WorldPublisher Nick Denton of Gawker Media, a network of blogs, is a pragmatic sort, not one given to...GM Spot Wants to Put Women in Driver's SeatGeneral Motors is promoting "Women in the Driver's Seat," a new spot on the GM.com website, AdJab points...Top UK Firms Oblivious to BlogsTop companies in the UK have been slow to include blogs in their marketing campaigns, according to a...TV's Peak Not Far OffThe empire of TV is at its apogee, set to start contracting in the next two years. TV...Five of Top 10 Shopping, Travel Sites Lost Visitors in MarchHalf of the top 10 shopping/travel websites experienced declines in site visits in March from a year ago,...Yahoo: Display Ads Increase SearchA Yahoo study released today claims that online display advertising increased the number of relevant searches by more...Online Spending Up Again - 29 Percent for WeekInternet Retailer points to comScore figures for online consumer spending for the week ended April 17: Spending increased...Ask Jeeves Sees Growth After IAC BuyGaining confidence as a result of InteractiveCorp's pending purchase of it, Ask Jeeves plans to take aim at...Firefox Viral: 'Share the Feeling'Mozilla Europe has launched three wacky online spots touting the ability of the Firefox browser to knock your...Google Increases Search Traffic ShareiMedia refers to NetApplications' latest results on active search engine traffic stats for April: Google led search portals...Local TV Stations Start Online Ad NetworkSome 150 local TV stations have formed an online advertising network to get attention from national advertisers and...Chevy Partners with, Runs Campaign on Nick MediaChevrolet will run a multimillion-dollar ad and promo campaign, including online, across Nickelodeon's media platforms, ClickZ reports. The...AdWords Allows Advertisers to Filter Out Publisher SitesJust as publishers using Google's AdSense can ban certain advertisers from their sites, now advertisers using Googles AdWords...Online Agencies in Growing Pains Once MoreBurgeoning online media budgets are creating a tighter market for long-time players, increasing the costs of media and...Smaller Online Retailers Can Make Do with Google CPM AdsInternet Retailer writes that some concerns about Google's impression-based CPM ad effort, announced two weeks ago, are subsiding....Online Marketing Job Site LaunchedA new job site has officially launched for online marketing jobs worldwide, reports NetImperative. OnlineMarketingJobs.com has been designed...NYT to Offer Regular Coverage of New Media, BlogsPaidContent points to a New York Times announcement that it is revamping its Monday Business Day section to...Penn Media to Bow Video Player, Serve Streaming AdsEmail newsletter ad network Penn Media announced an initiative to place a proprietary video player on its network...Yahoo, Mark Burnett Produce Online-only Boxing BroadcastMark Burnett Productions and Yahoo will produce a boxing event that will be exclusively available, live, to online...imc2 Rushes into RSS with DispatchInteractive agency imc2 has established an RSS practice, called Dispatch, after some seven months of experimentation with the...Lyris to Be AcquiredEmail marketing services firm Lyris will be acquired by J.L. Halsey Corp. for nearly $24 million in cash...Accela Bows On-Demand Rich Media PlayerAccela Communications of Southborough, Mass. announced the release of AccelaCast 3.1, a platform for the distribution of webcasts...Survey: Internet Still Squeezing Out Print, TV, RadioTraditional media continued to lose consumer interest in the past year, while the internet gained, according a Burst...AOL: Free Email for EveryoneAmerica Online is launching yet another free product - an ad-supported email service tied to its AOL Instant...Claria PersonalWeb to Customize Content to Browsing BehaviorClaria announced its PersonalWeb content-customization initiative, which will enable publishers to provide customized web content - conceivably entire...Yahoo Music Service to Challenge iTunes, NapsterYahoo today launched an early version of a new music service (rumors about which were circulating in March)...Google's Censorship in China Worked, Wins FavorAfter complying with Chinese requirements that it censor its search engine results to those people reaching them in...Mother's Day Spending a Huge $4.4 BillionOnline shoppers spent $4.4 billion this year for Mother's Day - a 24 percent increase over the same...Keyword Prices Rise 11 Percent In AprilKeyword prices rose 11 percent from March to April, averaging $1.95, according to the Fathom Online Keyword Price...CSBA Hires Digital Edge, Consolidates Online, TraditionalCadbury Schweppes Americas Beverages (CSBA) awarded its media account to The Digital Edge unit of WPP's Mediaedge:cia, writes...Carat and Outrider Land Yahoo AmbassadorshipIsobar's Carat Interactive and Mediaedge:cia's Outrider have qualified as strategic providers under Yahoo's search advertising reseller program, AdWeek...Mass. AG Files Suit, Judge Shuts Down Web Spam RingAn Attorney General harboring political ambitions, sordid global plots to infect computers and dupe American consumers, staccato Russian...Google Maybe Looking into Mobile Location AdvertisingIn what may be a precursor for gaining the ability to deliver location-based advertising on mobile phones, Google... |