CSBA Hires Digital Edge, Consolidates Online, Traditional

Cadbury Schweppes Americas Beverages (CSBA) awarded its media account to The Digital Edge unit of WPP's Mediaedge:cia, writes MediaPost. The digital account was formerly with Dallas-based SlingShot, which retains the online creative duties, reports ClickZ. Mediaedge:cia has been the agency... continue reading »

Carat and Outrider Land Yahoo Ambassadorship

Isobar's Carat Interactive and Mediaedge:cia's Outrider have qualified as strategic providers under Yahoo's search advertising reseller program, AdWeek writes. Yahoo's Ambassador program is designed for agencies that resell all of Yahoo's search marketing products, including keyword and paid inclusion listings,... continue reading »

Mass. AG Files Suit, Judge Shuts Down Web Spam Ring

An Attorney General harboring political ambitions, sordid global plots to infect computers and dupe American consumers, staccato Russian names like Kuvayev, Khokholkov and Tkcachev... a spy(ware) thriller perhaps - or maybe a new Boston-New York rivalry. Massachusetts Attorney General Tom... continue reading »

Google Maybe Looking into Mobile Location Advertising

In what may be a precursor for gaining the ability to deliver location-based advertising on mobile phones, Google has acquired dodgeball.com, a mobile social-networking firm, ClickZ reports. Via SMS and MMS technology, users text dodgeball to point out their locations... continue reading »

Senators Hold Spyware Hearings, Urge Law

During a Senate Commerce Committee hearing Wednesday, Senators said spyware was a rising threat requiring swift congressional action, reports CNET - and ReveNews provides all the gory details. An anti-spyware bill last year died before a Senate floor vote. ... continue reading »

Media Buyer Survey: Sellers are Lazy

Search marketing firm WebAdvantage.net released results from a study showing that about seven out of eight online media buyers are dissatisfied with the online media buying experience most of the time. The lassitude of media reps - who are painted... continue reading »

$3.8 Billion GM Account Moves due to New 'Media Landscape'

Leo Burnett's media arm stole the $3.8 billion General Motors account from an IPG consortium specially built for GM in Detroit. The buying duties will include all "digital media." Publicis, Burnett's parent company, created its own GM-dedicated shop in 2000,... continue reading »

Refinery Acquires directMASS to Expand into SEM

Interactive agency Refinery has purchased search engine marketing firm directMASS to extend its services into SEM, reflecting a recent trend among interactive agencies to expand their range, iMedia reports. Recent acquisitions of search firms point to the importance of search... continue reading »

Google Puts Brakes on Accelerator Downloads

Google has stopped allowing downloads of its Accelerator software, within days of first offering it in beta form, CNET reports. Google said it had reached user capacity and so has limited the downloads of the software, which speeds up the... continue reading »

VitalStream, EyeWonder Bow Ad-Supported VOD for Publishers

Streaming-media solution provider VitalStream and video advertising solutions provider EyeWonder today announced the launch of video-advertising-supported versions of VitalStream's MediaConsole, which offers video on demand (VOD) to clients. The partnership is intended to enable current and new MediaConsole clients to... continue reading »

Dogpile Emphasizes Metasearch with Redesign, Promotion

Metasearch engine Dogpile.com has redesigned its site to allow users to compare search results across search engines as it seeks to emphasize the benefits of metasearch to web users, writes DM News. It plans to increase spending on online marketing... continue reading »