Internet Retailer points to comScore figures for online consumer spending for the week ended April 17: Spending increased this week as well - 29 percent to $1.46 billion from $1.13 billion for the equivalent week in 2004. Online travel sales...
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Gaining confidence as a result of InteractiveCorp's pending purchase of it, Ask Jeeves plans to take aim at Google and Yahoo when the deal closes, writes CNET of the number-four search provider in the U.S.; it has about 7 percent...
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Mozilla Europe has launched three wacky online spots touting the ability of the Firefox browser to knock your socks off, among other things (via Adrants). Produced by the POZZ agency, the three clips ("The Office," "The Mobile,""The Notebook") emphasize the...
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iMedia refers to NetApplications' latest results on active search engine traffic stats for April: Google led search portals with 43.06 percent in search engine visitor referrals; Yahoo was second with 15.35 percent; and MSN followed with 10.86 percent. Google was...
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Some 150 local TV stations have formed an online advertising network to get attention from national advertisers and reap the results of a booming internet ad market, AdWeek reports. The Local Media Network (LMN) would offer access to 20 million...
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Chevrolet will run a multimillion-dollar ad and promo campaign, including online, across Nickelodeon's media platforms, ClickZ reports. The campaign focuses on the Chevy Uplander and an in-vehicle digital entertainment system – PhatNoise - which supports audio, video and games. Nickelodeon...
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Just as publishers using Google's AdSense can ban certain advertisers from their sites, now advertisers using Googles AdWords can choose to weed out sites on which they don't want their ads to appear, writes JenSense (via AdJab). AdWords users now...
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Burgeoning online media budgets are creating a tighter market for long-time players, increasing the costs of media and reducing the opportunity for the companies long enjoying an under-utilized medium. MediaWeek reports some agencies are reporting "diminishing options," particularly for direct...
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Internet Retailer writes that some concerns about Google's impression-based CPM ad effort, announced two weeks ago, are subsiding. Google's CPM program, in beta, allows advertisers to bid on price per thousand impressions and target display ads to specific affiliate sites;...
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A new job site has officially launched for online marketing jobs worldwide, reports NetImperative. OnlineMarketingJobs.com has been designed to advertise jobs with digital and new media agencies, advertising agencies, e-business companies and online marketing firms. It also incorporates jobs at...
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PaidContent points to a New York Times announcement that it is revamping its Monday Business Day section to include a column on new media and online marketing, as well as coverage of blogs as a regular feature, terming the NYT...
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Email newsletter ad network Penn Media announced an initiative to place a proprietary video player on its network of websites to serve streaming ads and relevant content, MediaPost reports. Called Vidsense, the program will match video content to Penn sites....
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