America Online is offering blog services to those who sign up for its free instant-messenger, the company announced Friday, writes CNET. Though signing up for an IM screen is required for access to the once proprietary AOL Journals section, users...
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The swelling demand for Hispanic-related online marketing is driving the establishment of Hispanic digital specialty shops and the opening of digital departments by existing Hispanic agencies, writes AdAge. The general market ad agencies now control half the money spent for...
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The European and Asian editions of the Wall Street Journal will adopt a tabloid format in October, and the move will also include a repositioning of the paper's advertising sales, print and online, reports MediaWeek. Advertisers will be able to...
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The Wall Street Journal reviewed the business prospects of Claria, casting fuzzy shadows on its distribution methods and privacy practices. The piece suggested that Claria is moving much of its attention to its new BehaviorLink behavioral marketing network in an...
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Groxis is hoping to wean web searchers away from ranked lists of search results and has converted its Grokker software, which displays a Web search as a series of categories set in a circular map, to run as a Java...
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Observers can almost hear the "Pop Goes the Monkey" music, to which the Mitsubishi marketing department is apparently set. AdAge counts yet another ad head leaving, this one lasting four months, not even as long as the last one (six...
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Publisher Nick Denton of Gawker Media, a network of blogs, is a pragmatic sort, not one given to idealistic fervor about the revolutionary impact of blogs: "Give me a break" is his take, according to a New York Times feature....
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General Motors is promoting "Women in the Driver's Seat," a new spot on the GM.com website, AdJab points out. Through the website, GM is trying to address the concerns of women, whose car-buying priorities often diverge from men's - regarding...
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Top companies in the UK have been slow to include blogs in their marketing campaigns, according to a survey by UK blog monitoring company Market Sentinel, NetImperative points out. Only one FTSE 100 U.K. blue chip company syndicates news releases...
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The empire of TV is at its apogee, set to start contracting in the next two years. TV budget share will experience its Battle of Trafalgar in 2006 - after which it becomes less and less of a threat to...
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Half of the top 10 shopping/travel websites experienced declines in site visits in March from a year ago, one experienced no change, and four saw increases according to Nielsen/NetRatings, reports Internet Retailer. The largest drop was eBay's, with visits decreasing...
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A Yahoo study released today claims that online display advertising increased the number of relevant searches by more than 61 percent, reports DM News. The study was based on an analysis of a campaign by Yahoo client HarrisDirect. Clicks on...
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