Internet Retailer reports that some 33 percent of U.S. consumers, compared with approximately 20 percent worldwide, shop less online because of spam and internet-based fraud, according to a new poll from market researcher GMIPoll, which surveyed 20,000 online consumers worldwide....
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Google has reduced the price of its Urchin web analytics software by 60 percent, reports AdWeek. Users will now pay $199 per month, rather than $495. Google bought Urchin a month or so ago. Users can now import the results...
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The New York Times outlines the themes of this year's American Association of Advertising Agencies annual management conference, kicking off today in Bermuda: searching for more effective ways to reach elusive consumers; more accurately measuring adspend ROI; dealing with new...
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Forbes on Tuesday launched a luxury-car site - forbesautos.com - sponsored by Audi, Acura, BMW, Jaguar, Porsche, among others. Most have committed to deals lasting through the year, MediaPost reports. The site offers Forbes.com content, product reviews, and expert analysis...
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How to make money with blogs was a hot topic during two consecutive sessions on digital media at American Business Media’s Spring Meeting Tuesday, writes BtoB Online. Joining the discussion was Ethernet inventor Bob Metcalfe and a partner of Polaris...
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A MarketingProfs article lays out the behind-the-scenes story of a B2B viral video starring funnyman John Cleese of Monty Python fame. Cleese plays the part of Dr. Harold Twain Weck, director of the Institute for Backup Trauma, who guides people...
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FTTP (fiber to the premises), providing bandwidth above 3 Mbps (twice T1 speeds) is projected to eventually replace traditional copper-wire connections and unleash a wide range of advanced communication services, writes eMarketer, citing In-Stat estimates. Early last year, the Yankee...
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NetImperative on a partnership between search engine startup blinkx.tv and a London TV channel to index the channel's video, making it available to web searchers. The move comes after Google added 14 channels to its Google Video service in the...
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AdAge provides an intriguing look at how the rapidly demographics of the U.S. Hispanic population are resulting in a sea change among marketers, media and the $3.5 billion-a-year advertising industry that targets Hispanic consumers. Today, 88 percent of Hispanics under...
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Thomson Directories has become the first European directory publisher to sell advertising through Google AdWords, NetImperative reports. The Google network will include ads from ThomsonLocal.com and WebFinder.com. The new deal gives Thomson advertisers access to the network, which runs across...
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Personal Democracy Forum reports that Google is again facing accusations of political bias for taking down ads, this time from the right side of the political spectrum. RightMarch.com loudly complained when Google suspended its keyword campaign that parodied an attack...
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Forrester predicts online advertising billings to reach $14.7 billion in 2005, up 23 percent from last year, according to BtoB Online. The firm predicts that online advertising will account for 8 percent of all ad spending by the end of...
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More online marketing firms may be in New York Attorney General Eliot Spitzer's cross-hairs after last week's spyware suit against Intermix as that investigation continues, writes the eCommerce Times. Spitzer's office declined to say which companies might be involved, but...
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