Online sales were up 21 percent for the week ending April 10 compared with the corresponding week last year, reaching $1.53 billion from $1.26 billion, Internet Retailer reports, citing comScore figures. Total retail sales for the week ending April 2...
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Email marketers should use behavioral targeting, concludes a recent Jupiter study on promotional messaging, writes MediaPost. Jupiter's "Promotional Email: Driving Sales Through Behavioral Targeting" suggests that factors such as pages viewed, time spent per page, and shopping cart abandonment be...
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Apple's new OS, Tiger, will help publishers syndicate content with its built-in Safari web browser, which features greater integration of RSS, writes NetImperative. If users click the built-in RSS icon, Safari will display - in the browser window - ...
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Nielsen Media Research, widely viewed as being indebted to broadcast and cable clients that pay the piper, will be naming a council of nine senior marketers - each from a major advertising category - to advise the research company on...
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SearchEngineLowdown culls from a Seattle Times article on MSN's search venture - failures, successes, ongoing developments: "MSN knew very little about building a search engine...[but] set an ambitious goal of indexing 5 billion Web sites. They unleashed their primitive crawler...
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ErinMedia's Frank Foster indicated that Tivo owners and others who use video on demand do not generally skip commercials. In fact commercial viewing in fast-forwardable content was only about 10 percent less than viewing in the plain old here-it-comes content....
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PaidContent points to a WSJ.com piece reporting that The New York Times is polling readers to determine whether or not they'll spring $50 annually to have access to its story morgue. In one model, subscribers would pay about $50 for...
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Rumors are flying in the blogosphere about strange sightings of what might be a viral campaign that may be promoting or trashing CNN - or both - reports Wired. It seems blogger Nick Lewis noticed an odd comments post...
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CRM Today writes that context-targeting company Crystal Semantics has announced that its Textonomy.advance technology will be incorporated into the Experclick advertising network to deliver more relevant ads to consumers by using patented methods to better recognize the context of a...
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MediaWeek reports that Nielsen and Arbitron will scale back their much-feared Project Apollo. The companies will instead launch a smaller pilot program of the service that will combine omnipresent people meters with product purchase scanner data. That test will run...
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Google plans to add content to its searchable video index run apace, with 14 additional content streams added to the Google Video service. Google has been cagey about which cable channels are a part of the effort and won't release...
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Chevrolet will be the exclusive sponsor of AOL Music Sessions, the in-studio performances of AOL Music, MediaPost reports. President of AOL Media Networks Mike Kelly is quoted as saying, "Using our programming as a defining strength, we're creating highly sought-after...
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The New York Times writes that with advertisers seeking to reach increasingly inundated consumers, Sony is providing yet another ad venue: its handheld game system, PlayStation Portable (PSP), which also plays movies and music. Heavy.com, a Web host of short...
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